Project Manager Management

Lori Carrabba

Peapack, NJ ***** . 908-***-**** . ************@***.*** .

www.linkedin.com/in/loricarrabba

Professional Summary

Senior-level Operations and Production manager with more than fifteen years

experience in advertising and integrated production operations. Managed

multi-channel market demands and marketing solutions from start up to

Fortune 100 companies. Drove ongoing operational efficiencies through

process optimization and resource allocation. Incorporated employee/staff

development as an integral component of overall departmental strategy and

success. Collaborated with senior management to establish and implement

best practices to assure consistency while operating within established

scope and budgets. Promoted four times during 20-year tenure beginning as a

Production Director and succeeding on the management level as Director of

Operations.

Areas of Expertise

Multi-channel deliverables Print production Project management

Resource Allocation Client Interaction Vendor Negotiation

Workflow management Outsourcing Solutions Compliance/Regulatory for

Pharma

Professional Experience

Consultant Project Manager, Flaum Partners, New York, NY . 03/10 - 05/10

A marketing and consulting company focusing on pharmaceuticals.

Managed production of all prelaunch materials for upcoming Pharma launches

and other client requests. Oversaw scope, budget and production of multi-

channel campaigns. Project managed materials including, journal

advertising, banner ads, meeting and event materials, direct mail and sales

force support collateral.

Ogilvy Healthworld (formerly Healthworld), New York, NY . 19/87 - 2009

A global advertising and marketing agency focusing on Fortune 100 clients

in the pharmaceutical/healthcare industries.

Director of Operations

Performance Impact: Leadership oversight in creating a coalition and new

protocol standards among four direct reports for the following departments:

Digital Art Studio, Production, Project Management/Traffic, and Editorial.

Implemented new process benchmarks, which increased efficiencies and

reduced the average project life cycle. Maintained a reputation for

adhering to the billable scope of work and remaining within committed

hours, therefore increasing overall profitability. Directed the production

and management of both launch materials and associated content for varied

pharmaceutical companies with multi-million dollar market targets.

Accountable from creative signoff to final deliverable.

. Supervised digital studio operations (with billings averaging $5 MM

annually) that included the creation of all print, retouching, and

digital services-Exploria Tablet PC, ?ash banners and HTML e-mail

blasts.

. Allocated company resources and personnel to execute, manage, and

produce multichannel and cross-platform materials, such as media/direct

mail, web campaigns, medical education (MedEd/ CME), and sales force

support materials. Ensured quality, content, and pro?tability of an

average of 750 projects and deliverables annually.

. Key clients included: P?zer/Wyeth, Unilever, Johnson & Johnson, Sano?-

Aventis, Allergan, Hoffmann-La Roche.

. Oversaw and allocated billable staff hours for more than 50 in-house

and freelance personnel. Managed four departments each with staff of 6-

10 employees.

. Established and maintained vendor relationships with $10+ MM budgets in

aggregate. Responsible for RFPs for print procurement. Negotiated all

charges for creative services.

. Incorporated employee/staff development as an integral component of

overall departmental strategy and success. Co-produced an extensive

operations manual, defining each step of the production process and

associated responsibilities. Championed the inception of an agency 1.5

hour new employee orientation and staff refresher program. Improved

efficiencies and reduced client expense by up to 25% annually.

LORI CARRABBA . ************@***.*** . page 2 of 2

THE LITHO CONCERN, New York, NY . 01/83 - 06/87

A printing company for advertising agencies and Fortune 500 companies.

Production Manager

Managed all projects for advertising agencies and corporate clients.

Estimated costs and provided price quotes with appreciation for maintaining

profit margins. Purchased pre-press, paper, bindery, and finishing

operations.

Industry Awards and Professional Affiliations

. Power of Communication Award for Advertising, Printing Industries of

America / 2009

. APPY Award (Advertising Production Person of the Year) The Advertising

Production Club / 2006

. Luminaire Award Recipient, P3-IDEAlliance / 2001

. Judge, Design Counsel, Appleton Papers / 2010

. Board President (1998 - 2000); Member (1992 - Present), Advertising

Production Club of New York

. IDEAlliance (International Digital Enterprise Alliance), Member

. The Sisti Committee, the administration of a college scholarship fund

to eligible children of graphics professionals, Executive Board Member

Education

Certification in Digital Design Production, New York University, New York,

NY

Associate in Applied Science, Graphic Arts and Advertising Production

Management

New York City Technical College, The City University of New York, New York,

NY

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