Manager Marketing

STEPHEN A. MASSA, MBA

** ********* **** *: 203-***-****

Redding, CT 06896 H: 203-***-****

http://www.linkedin.com/in/smassa ******@*****.***

PROFILE

Skilled information technology manager with a winning record of delivering successful projects

in data warehouse, business intelligence and marketing technology.

Experienced in a range of industries including financial services, insurance/reinsurance and

business services and equipment.

Excellent communication skills with the ability to bridge the gap between business and

technology leaders.

TECHNICAL SKILLS

SAS SQL Server Cognos

Oracle Microsoft Access Microsoft Excel

Microsoft Project Microsoft Visio Microsoft Word

EXPERIENCE

The Travelers Companies, Inc., Hartford, CT August 2010 –

Present

Director, Management Information, Commercial Actuarial Strategic Development

Provide staff guidance in terms of workloads, issue resolution, best practices and

individual growth; provide hands-on SAS support for project work, when necessary.

Review in-progress work to support creation of modeling datasets, including gathering,

scrubbing, analyzing and staging data.

Develop plans to provide for future growth.

Research and evaluate internal / external data sources for use in current or future projects.

The Blackwell Group, LLC, Redding, CT June 2008 –

Present

Principal

Project: ERM, Information Technology Consulting Firm

• Facilitated the establishment of the Enterprise Risk Management practice.

• Aided in business development by identifying potential industries and clients.

Project: AMIS, Startup Software Firm

• Architected business analytics data warehouse utilizing Oracle and Access.

• Developed analytic dashboards for proprietary applications.

Project: HLC, Landscape Design Firm

• Designed and developed new website for to focus on unique abilities of the firm.

• Instituted marketing plans to increase business opportunities.

Pitney Bowes Inc., Stamford, CT July 2001-June 2008

Manager, Marketing Database Analysis, Management Services (December 2006-June 2008)

Managed all projects related to database marketing and marketing analytics utilizing

SAS, Access, Siebel CRM and Excel.

Segmented customers for specific marketing campaigns, resulting in response rates

ranging from 4% to 19%.

Produced dashboards utilizing Excel and SAS to increase sales executive efficiency.

Increased sales by over $2MM as a result of these efforts.

Manager, Business Intelligence, Small Business Division (May 2004-December 2006)

Managed major database marketing and analytical projects utilizing SAS, Cognos, SQL

Server, Excel and Access, helping to increase customer base by over 40%.

Recruited, hired and managed staff for this new position, created to provide more

responsive reporting to marketing managers.

Analyzed customer marketing campaigns identified issues and made recommendations to

increase marketing effectiveness.

Helped devise corporate email marketing policy and strategy as member of global team.

Principal Marketing Analyst, Small Business Division (July 2001-May 2004)

Architected new customer data warehouse in SAS, compiling data from various sources

such as DB2, SQL Server, SAP, Access and others, decreasing data turn-around time by

over 50%;

Instituted new procedures with IT infrastructure team to insure effective communication,

thereby increasing better business decision making;

Efforts resulted in promotion into above position.

The Hartford Life Insurance Company, Simsbury, CT June 2001-July

2001

Web Analytics Consultant, Internet Commerce Group

Reviewed practices and procedures on website traffic reporting, providing guidance on

best practices and a framework for delivering best practices for technical and marketing

groups.

General Electric Capital Corp., Danbury, CT March 2000-April 2001

Applications Technical Consultant, Commercial Equipment Financing

Integrated web log information into data warehouse utilizing WebTrends and SQL

Server.

Managed team comprised of onshore and offshore consultants, interns and employees.

Established procedures for providing metrics reports for division’s multiple websites.

Advised corporate colleagues as registered expert in Web Analytics.

Six-Sigma Green Belt trained.

XL Capital Corp., Greenwich, CT July 1996-

March 2000

Technical Lead, Data Warehouse (June 1998-March 2000)

Designed Corporate Data Warehouse technical architecture.

Ensured each data warehouse project adhered to set standards.

Led multiple design and development data warehouse projects and teams using SQL

Server.

Installed and trained business users with OLAP capabilities utilizing Essbase.

Senior Analyst (July 1996-June 1998)

Provided leadership in the application of Lotus Notes technology to the business process.

Designed and developed online transaction processing system that provided a significant

competitive advantage and increased client base and revenues by 20%.

Designed claims analysis system utilizing Lotus Notes, significantly saving the company

over $250,000 in travel and systems expenses.

Bond Technologies, New York, NY July 1995-July 1996

Senior Consultant

Led teams to design and develop enterprise Lotus Notes application suites.

Provided new business development by acquiring new and expanding current

opportunities.

Clients included JPMorgan, Citibank, The Bank of New York, NatWest Securities,

Canadian Imperial Bank of Commerce and Ogilvy & Mather.

EDUCATION:

Certificate, Project Planning, Analysis & Control George Washington University

M.B.A., Marketing & International Business University of Connecticut

B.A., Computer Information Science Iona College

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