Sales Marketing

Gary S. Abrahams

*** ******* *****

CHAPEL HILL, NC 27516

PHONE: 919-***-****

EMAIL: **********@*****.***

OBJECTIVE

TO JOIN A PROGRESSIVE COMPANY THAT CAN FULLY LEVERAGE MY EXTENSIVE

HEALTHCARE EXPERIENCE, THIS INCLUDES ENTERPRISE AND APPLICATION SOFTWARE

SOLUTIONS FOR CLINICAL AND BUSINESS OPERATIONS, MEDICAL DEVICE AND WIRELESS

SOLUTIONS. TO SECURE A SALES AND MARKETING LEADERSHIP POSITION THAT WILL

UTILIZE MY DIVERSE SALES, BUSINESS DEVELOPMENT, MARKETING AND CONSULTANT

EXPERIENCE TO FURTHER THE SUCCESS OF THE BUSINESS. TO WORK WITHIN A

COMPANY THAT PRIDES THEMSELVES ON TEAM WORK, TRUST AND RESPECT FOR BOTH

THEIR EMPLOYEES AND CUSTOMERS.

KEY QUALIFICATIONS

PROFESSIONAL HIGHLIGHTS

. Entrepreneur "make it happen, against all odds" operational philosophy

. 15+ years of diverse healthcare provider solution experience with IT

enterprise, clinical and business and mobile software solutions

. Ability to attract, lead, train and mentor a professional integrated

organization of direct and indirect sales and business development

healthcare professionals to consistently exceed revenue targets

. Strategic and tactical leadership abilities to identify or create,

evaluate and analyze, plan, lead and implement, to secure new market,

sales and partnership opportunities

. Lead all business development activities including providing strategic

direction for new and existing business partnership opportunities

. Effectively created, positioned and dominated market segments within

the hospital, private office and home health markets

. Ability to access and communicate with all c-level healthcare

executives

. Established revenue generating opportunities with national, corporate

and group hospital purchasing organizations

. Cost effectively and consistently achieve and surpass assigned sales,

business development and marketing objectives

. Sales, business development and marketing mentor to local

entrepreneurs

Education

. B.S., Radiological & Ultrasound Imaging Sciences, minor Business

Management,

SUNY Downstate, College of Health Related Professionals, New York -

May 1980

. A.S., Medical Lab Technology with Honors,

CUNY, College of Staten Island, New York - May 1978

Professional Experience

INDEPENDENT CONSULTING ASSIGNMENTS (RAK CONSULTING) JUNE

2009

Sales, Business Development and Marketing Consulting

Contract based consulting focused on the development of sales,

marketing and partnership strategies for early stage companies.

Current project is a nurse mobile "point of care" EHR software/device

start up company for acute care and clinical trials. Secured two

early hospital beta sites, sales pipeline and pending corporate

development/reseller partner.

t+ Medical Americas, Inc., Chapel Hill, NC June 2007 to

May 2009

Vice President

t+ Medical Americas Inc., a disease management (Diabetes, Asthma, COPD

and Hypertension) and wellness technology company utilizing innovative

mobile phone and internet based software for disease management and

clinical trials. Customer segments include pharmaceutical and medical

device companies, CRO's, hospitals, payers, disease management and

home health organizations and retail pharmacies.

Developed, implemented and led the strategic direction of the company

through organic profitable growth. Initiated and managed the local

operations of the U.S. subsidiary which included sales, marketing,

business development, product management, clinical training, development,

administration, customer support and training.

. Established the U.S. subsidiary (UK Corporate) for the Americas, hired

and secured fully functional organization and supporting

infrastructure within first 4 months.

. Developed U.S. localized business development, marketing and sales

strategies for US, Canada and Latin America markets.

. Established in less than one year, a solid sales pipeline equivalent

to 4x revenue target for both CRO/Pharma and Disease Management

markets.

. Managed U.S. subsidiary below expense targets and exceeded revenue

targets.

. Secured key corporate/telecom, pharmaceutical and CRO sponsored U.S.

pilot trials for t+ Medical Disease Management Diabetes Solutions.

. Sold and implemented the industry's first eDiary mobile phone solution

to a U.S. pharmaceutical company.

Independent Consulting Assignments November 2006 to

May 2007

Healthcare Sales, Business Development and Marketing Consulting

Contract based consulting focused on the development of sales,

marketing and partner strategies for early stage companies. Company

assignments included medical device (RFID - asset management) and

medical enterprise software (Physician Billing and Documentation)

products and services.

MercuryMD, Inc., Chapel Hill, NC August 2001 to

November 2006

Senior Vice President, Sales, Marketing and Business Development

MercuryMD, acquired by Thomson Corp. May 2006, is a healthcare

enterprise software and medical device company that provides providers

with mobile and desktop hospital enterprise solutions to improve

clinical workflows and operational efficiencies.

Established and managed the initial start-up and ongoing organizational

infrastructure and strategies to successfully mass market and sell mobile

enterprise software solutions to "C" level executives within the complex

hospital healthcare market. Secured the company's market leadership

position and continued viability through targeted marketing, consultative

sales, pragmatic product management and value add partnerships.

. Identified and facilitated the acquisition activities between

MercuryMD and the Thomson Corporation that was initiated from my

partner negotiations. Sold the company at approximately 4x revenue

resulting in a constructive exit for shareholders.

. From the company's conception, we secured more than 100 health system

customers, representing over 200 hospitals. Twice the number of

customers than MercuryMD's nearest competitor. In 2006 our annual run

rate was $13M, while maintaining an ongoing sales pipeline of 4x

annual revenue targets.

. Realized an annual recurring revenue base of approximately 30% of the

initial enterprise license revenue. In addition, more than 50% of

MercuryMD's existing customer base continues to purchase additional

products and services from MercuryMD.

. In the hospital marketplace, MercuryMD was consistently ranked as a

top performing vendor, validated by "Best in KLAS" ongoing reports

published by KLAS Enterprises.

. Through continuous process improvement we decreased the overall sales

process (qualified opportunity to contract) from an initial 12-13

months to 8-9 months.

. Hired and managed an integrated team of sales, business development

and marketing professionals skilled and trained to effectively

position and present comprehensive software enterprise solutions and

meticulously qualify customer opportunities. Enterprise solutions

included software applications, integration technologies, hardware,

deployment and training.

. Led the organization in the development of strategic relationships

with national corporate healthcare organizations, group purchasing

organizations, independent contract organizations and value-add HIS

partners.

. Marketing responsibility included and was not limited to the

development and implementation of the company and product brand/market

positioning efforts including website, collateral, public relations,

analyst, trade shows, and related activities. All marketing

activities were focused on maximizing sales leads, opportunities and

company leadership.

. Responsible for the ongoing assessment of customer/market needs in the

identification of new product solutions and enhancements to maximize

the lifetime customer value. Product management team was responsible

for the company's product direction and road map.

HealthGate Data Corp., Burlington, MA March 2000 to July 2001

Vice President, Marketing, Business Development and Product Management

IPO healthcare ASP Software Company providing B-to-B private branding,

patient personalized, managed health and wellness content and

associated transactional services.

Set the strategic direction of the company with the other members of the

executive management team during the changing dot.com era. Post dot.com,

reset the company and product direction with the CEO. Defined and

implemented the overall marketing, product and partner direction for this

dynamic company.

. Assessed the company's overall business and defined and deployed the

plans to support a sustainable business model.

. Divested company's consumer dot.com portal business and focused

company on B-to-B healthcare enterprise opportunities.

. Utilized P&L management skills to improve the profitability of our

products and services.

. Redefined product portfolio and pricing in support of customer defined

value add solutions.

. Identified and established key business relationships with our

partners for distribution value added software solutions.

. Defined and integrated the needed processes to establish the company's

infrastructure for improved efficiencies and long term growth.

. Established a highly experienced marketing team to support the

company's marketing and product development objectives.

. Defined the company's corporate and product brand strategy programs to

establish brand awareness.

. Began in-house PR, ad and direct mail, online/offline campaigns

targeted at company's customer base.

. Restructured and established new partner relationships that

contributed to early revenue results.

. Established the needed research initiatives to secure data driven

decision-making.

Volumetrics Medical Imaging, Durham, NC February 1999 to

January 2000

Vice President, Marketing and International Sales

Start-up business in the development, commercialization and

distribution of the first real time three dimensional cardiac

ultrasound imaging system, devices and software.

Evaluated the current business plan and recommended to the executive

management team and board of directors the necessary business direction

for the company. Established a new direction to maximize product

acceptance, company success and exit strategy. Assessed the overall

marketing, product and distribution plans and made the necessary

recommendations and changes to maximize product sales & support.

. Introduced first commercial real-time 3D cardiac ultrasound imaging

system "V360" at AHA 1999.

. Built the corporate relationships for strategic alliance, investment

or exit opportunities.

. Developed the marketing plans and infrastructure to successfully

position the company and product to maximize sales domestically and

internationally.

. Set the direction for product development with engineering to secure

market driven development.

. Secured an objective assessment of the business to insure careful

evaluation for investor scrutiny.

. Established market presence with key industry luminaries world-wide.

Utilized their input to better evaluate market opportunity and product

enhancements.

. Led the clinical trial efforts and secured the development of high

valued products.

. Formulated the co-marketing relationships with software vendors for 3D

reconstruction and PACS.

. Key representative in all company fund raising activities and investor

relations.

DuPont Pharmaceuticals, Billerica, MA February 1998 to

February 1999

Senior Director, Global Marketing, Sales and Business Development

Enterprise start-up business in the licensing, development and

commercialization of a newly licensed ultrasound contrast imaging agent for

potential improved image visualization and myocardial perfusion assessment.

Established the strategic business direction and plans for this new

business opportunity. Assessed the business opportunity objectively and

built the associated plans and infrastructure to successfully enter this

new market opportunity.

. Developed and deployed all pre-market activities in the support of

establishing brand identity.

. As a team we secured the NDA submissions of new novel diagnostic drug.

. Established a core marketing/sales and clinical support team to

maximize all market development opportunities.

. Identified, hired and managed the contract support for the business,

which included primary research, public relations, advertising,

medical education, and industry consultants.

. Established strong relationships with investigators and industry

luminaries in the cardiology and radiology ultrasound markets for

ongoing feedback and preferred preference for our product.

. Developed the necessary relationships with the leading ultrasound

manufacturers to secure co-marketing and revenue generating

partnership opportunities.

. Responsible for the ongoing follow-up and education to upper

management for continued internal support and funding.

Hewlett Packard, Medical Imaging, Andover, MA October 1982 to

February 1998

Senior Director, Global Marketing

Director, Global Business Development

Sales Management and Ultrasound Sales Specialist

World-wide leader, + $400M annual revenue, in the development of diagnostic

ultrasound imaging systems, devices and software, acquired by Philips

Medical Systems, 2000.

Senior Director, Marketing - 12/93 to 2/98

Reported directly to general manager, led and managed a W.W. multi-

functional team of marketing professionals, including Product Management,

Marketing Communications, Learning Products, Technical Marketing,

Research & Planning, and Business Development. Team's focus was on

growth and profitability through customer and data driven activities.

. Set the strategic direction of the business with the cross functional

management team.

. As a strong leader and change agent led the organization to success.

. Identified business opportunities, segmented target markets, and

developed products/solutions based on customer needs.

. Product management team managed the product development process,

driven by assessing and meeting both customer's product and business

needs. This included device and software products and services for

Cardiology, Interventional Cardiology, Surgery, General Imaging and

Radiology.

. Developed the worldwide programs to build and increase customer

preference, satisfaction and loyalty for our products for continued

revenue growth.

. Maximized business opportunities through strategic alliance, co-

marketing and distribution programs.

. Identified and established programs to capitalize on geographical

growth opportunities.

. Established and maintained direct relationships with industry thought

leaders, investigators, analysts and media.

Director, Global Business Development - 1/91 to 12/93

Managed a team of business development professionals with geographic

responsibilities to co-develop specific channels of distribution,

marketing and partnership programs to insure sales, profit, and market

share objectives were achieved.

. Business Development Specialists were the liaison between factory and

field for ongoing support and strategic planning.

. Ongoing world wide assessment of distribution and marketing

effectiveness to maximize market penetration.

. Team was responsible for the geographical introduction of new products

and associated field training to insure consistent market strategies

worldwide.

. Worked with product management on the development, pricing and

localization of products and solutions, to maximize geographic

preference for our offerings.

. Secured key third party software supplier relationships for

comprehensive customer solutions.

. Coordinated the installed base direct marketing efforts to maximize

software and hardware upgrade opportunities.

. Secured direct relationships with geographical luminaries,

investigators and key customers.

Regional/District Sales Manager and Sales Specialist - 10/82 to 1/91

Established the necessary distribution and clinical support plans for our

customers. This included ongoing market assessment and real time

forecasting. Distribution planning incorporated direct and indirect

channels of distribution to maximize penetration in both hospital and non-

hospital market segments.

. Consistently over achieved annual quota targets and met expense

targets for profitable growth.

. Managed sales representatives, clinical specialists and administrative

support in the Northeast Region for company's ultrasound business.

. Managed sales representatives, clinical specialists and administrative

support in the New Jersey District for company's medical products.

This included monitoring, hospital clinical/information software

systems, defibrillators, EKG, holter and cath lab products.

. New York/New Jersey Ultrasound sales representative, 10/82 to 10/84.

Successfully introduced and penetrated the N.Y. metropolitan market

and established H.P. as the #1 preferred supplier for cardiac

ultrasound within two years.

Additional Experience June 1980 to October

1982

. IREX Medical Systems, NJ - Start-up manufacturer and distributer of

Cardiac Ultrasound Imaging Systems

- REFERENCES FURNISHED UPON REQUEST -

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