Sales Marketing
Resume:
Melissa Cantabrana
Santa Rosa, CA 95403
***********@*****.***
SUMMARY:
. Highly organized and detail-oriented professional with 8 years of
experience providing thorough and skillful administrative support to
senior executives.
. Dedicated and focused; Self-starter that is able to prioritize and
complete multiple tasks in a fast-paced environment, ensuring achievement
of project goals and timelines.
. Strong interpersonal and communication skills with the ability to grow
and maintain positive customer and vendor relationships.
. Effective interaction with colleagues from multi-functional and diverse
backgrounds.
. Team player with the ability to plan well and to see projects through
from start to finish with minimal direction and great accuracy.
. Certified Microsoft Office Specialist.
PROFESSIONAL EXPERIENCE:
MICROFLEX Reno, NV; 2007- 2008
Position: Marketing Coordinator (promoted from Executive Assistant,
Marketing)
Responsibilities:
. Coordinated and managed all marketing communications project traffic via
AtTask (project management software).
. Ensured that all components to marketing programs were on track for
product sample drops, media kits, and ads.
. Created and maintained weekly project activity manager for all active
distributor and end-user marketing projects, including project summaries
and status updates and deadlines.
. Proactively corresponded with Microflex regional sales managers and
channel development team to keep them informed of project statuses and
current events related to marketing.
. Maintained $2.3 million dollar marketing expense budget for both domestic
and international divisions; tracked expenditures to budget on a weekly
basis; followed up on outstanding invoices to ensure timely payment.
Researched and reconciled invoices to confirm charges and payment;
processed invoices for payment; monitored all distributor invoices,
associated contract agreements, and payments.
. Monitored distributor programs to measure ROI and to ensure timely payout
on rebates or other associated incentives.
. Researched prospective tradeshows for different industries within the
company. Maintained annual tradeshow calendar and coordinated pre-
tradeshow meetings. Coordinated and attended annual tradeshows that
company exhibited at. Prepared all details for tradeshow booths
including registration and payments, booth furniture, marketing
collateral and sample kits, giveaways, as well as provided a
recommendation on which regional sales managers should attend by location
and industry. Assisted regional sales managers in travel logistics for
tradeshows.
. Planned and executed annual National Sales meeting including planning
logistics, agenda, messaging, coordination with site and company
personnel, while ensuring adherence to agreed upon budget and objectives
as set forth by sales and marketing leadership team.
. Created training checklist for new marketing hires and coordinated new
hire training within the marketing department.
. Managed a $105K promotional item and corporate attire budget including
sourcing, presentation to marketing director, ordering and fulfillment to
regional sales managers
. Assisted in proofreading of press releases, ad copy, and artwork.
Maintained marketing "library" of archived ads, press releases, and
sample kits.
. Managed press releases and sent to newswires.
. Member of company social committee. Planned company potlucks, parties,
and monthly all team member activities to promote company morale and team
spirit.
MICROFLEX Reno, NV; 2005 - 2007
Position: Executive Assistant to Marketing Department
Responsibilities:
. Coordinated and scheduled meetings; booked flights and hotel
accommodations; organized and maintained budget files.
. Booked meetings and planned as appropriate (i.e. lunch, beverages,
equipment, materials).
. Prepared and distributed daily OTD dashboard.
. Created and prepared presentations; prepared informational binders that
included data, trends, and graphs for quarterly board of directors
meetings.
. Performed various sales/data research projects as needed.
WEST COAST CONTRACTORS OF NEVADA Reno, NV; 2005 - 2005
Position: Estimating Administrator
Responsibilities:
. Ordered and prepared bid bond documents for various projects including
City, State, and Government. Prepared pre-qualifying documents on
selected jobs. Prepared technical proposals for various types of
Government jobs.
. Researched and purchased architectural drawings for prospective bid
projects.
. Advertised bid projects to sub-contractors involved in all fields of
construction by use of fax and telephoning.
. Responsible for maintaining open lines of communication with all sub-
contractors on a daily basis through fax, phone, e-mail, and meetings.
Provided sub-contractors with all necessary materials, such as plans and
specification books, in order to meet bid deadlines.
. Maintained Nevada and California sub-contractor database in Microsoft
Access.
. Prepared bid day spreadsheet by use of Microsoft Excel. Ran the bid day
spreadsheet through overhead projection screen in unison with the Project
Manager posting the bid day board.
. Provided bid day runner with all necessary materials needed in order to
complete the proposal submittal, including accurately prepared and number
tabbed bid documents, maps, and securing of a vehicle for bid drop off.
AMERICAN HOME SHIELD Santa Rosa, CA; 2002 - 2004
Position: Administrative Assistant
Responsibilities:
. Created incentive flyers (games, contests) by use of PowerPoint for daily
distribution to the sales team.
. Provided administrative support to the H/R department by accurately
entering and tracking employee hours into Kronos TimeKeeper system.
Responsible for screening and scheduling applicant interviews and pre-
employment drug tests. Answered general H/R questions and provided
employees with requested and required forms and paperwork. Conducted new
hire orientations. Scheduled employees' annual reviews.
. Provided general administrative support as well as accounting research
support to twenty two outbound telephone sales representatives daily.
Created as well as maintained department forms and calendars.
. Updated and maintained training materials/binders for new hires. Created
PowerPoint presentations for training purposes. Trained, tested and
graded call center employees on new procedures.
. Responsible for auditing sales reports on a daily basis.
. Submitted daily sales tracking sheets and current department sales trends
to all managers, as well as corporate office daily.
. Maintained monthly files of total sales, top producers, and average
conversion rates using Excel spreadsheets.
. Responsible for calculating employee commission checks monthly through
research of sales reports.
. Entered new contracts acquired through inbound sales department.
EDUCATION AND CERTIFICATES:
HEALD COLLEGE, SCHOOL OF BUSINESS AND TECHNOLOGY, Santa Rosa CA
AAS Degree in Computer Business Administration, October 2000
CERTIFIED MICROSOFT OFFICE 2000 SPECIALIST, December 2004
RELEVANT INTERNSHIPS:
COUNTY OF SONOMA, REGIONAL PARKS DEPARTMENT Santa Rosa, CA; 2000
Position: Office Intern
Responsibilities:
. Maintained volunteer database
. Researched and prepared reports
. Created monthly newsletter index by dates and topic
. General office duties
Skills:
Computer Office
Word 2007 Faxing
Access 2000 Photocopying
Excel 2007 Alpha/numeric filing
PowerPoint 2007 Multi-line phone
Microsoft Outlook A/R
Kronos TimeKeeper A/P
Keyboarding 50 w.p.m
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