Sales Marketing

Michelle Claire Tate

**** ****** ***** ***** . ******, Texas 78736 . 512-***-**** .

********.****@*****.***

Career Profile

Highly motivated and creative marketing and business professional seeking

a dynamic position in which to thrive. Outstanding communication,

interpersonal and leadership skills. Resourceful problem solver with

detailed, organizational expertise. Experienced in project coordination

from conception through implementation to successful completion.

Summary of Qualifications

. Sales Collateral . Budget Management . Salesforce.com

Development CRM

. Web Analytics / PPC . Internet / Email Marketing . QuarkXPress

Campaigns

. Social Media Platforms . Trade Show / Event . Microsoft Office

Management Suite

Professional Experience

BUSINESS MANAGER, March 2007 - June 2010

Los Arboles Tulum - Austin, Texas / Tulum, Mexico

. Reported directly to Director of Sales and Marketing and the

President. Integral in all aspects of business including operations,

business development, project administration, sales, marketing and

closings.

. Operated as internal liaison with an international marketing company

from market study through initiation of marketing campaign. Focused on

search engine optimization, website redesign, community relations,

email campaigns, print ads and public relations.

. Adept in writing and editing a wide variety of business and marketing

documents including sales collateral, newsletters, client

correspondence, internal and external communications, proposals,

reports and legal agreements. Crafted all letters and project

communication from the President.

. Produced and maintained overall budget, cash flow reports and weekly

requests for funds. Recommended the allocation of marketing funds with

focus on ROI, reported expenditures and projected profit.

. Spearheaded trade show and conference activities through the

preparation of marketing material and PowerPoint presentations;

developed targeted message and images; presented project information

to potential clients; followed up to bring to contract.

. Implemented and customized Salesforce.com CRM application to track and

manage leads. Trained team on Salesforce procedures, created template

lead responses, administered all CRM reporting.

. Tracked and analyzed web results through Google Analytics, adjusted

PPC campaigns according to results. Consistently evaluated search

demographics through Compete.com and Google Insight.

. Initiated, managed and maintained social media platforms including

Facebook, Twitter and YouTube. Synced Google Alerts to promote current

investment, travel and other relevant news.

. Executed 42 closings resulting in $2.1 million in revenue. Developed

and led closing team of attorneys, fiduciary representatives, Stewart

Title and notaries. Provided final approval of every deed before

signature.

. Created and edited complex legal documents including bank trusts,

title policies, powers of attorneys, sales contracts, amortization

schedules and deeds.

. Served as main client representative from contract inception, through

closing and administration of homeowners association. Created new

business processes to track financing payments, property tax payments

and payments of homeowners' association dues.

EVENT MANAGER & MARKETING COORDINATOR

January 2006 - March 2007

208 Entertainment & Event Group - Austin, Texas

. Developed and implemented marketing plan to increase new business

development while maintaining and cultivating relationships with

current client base. Efforts resulted in a 230% increase in annual

event sales.

. Used QuarkXPress to create advertisements, business development

materials, flyers and menus. Applied web marketing, email campaigns

and public relations strategies to promote events.

. Successful at managing a wide scope of events from conception, through

development, to implementation. Coordinated fundraisers, award

dinners, recruiting receptions, holiday events and more. Proven

ability to exceed client expectations.

. Generated monthly accounting for event sales to set goals and track

results.

Michelle Claire Tate

7601 Scenic Brook Drive . Austin, Texas 78736 . 512-***-**** .

********.****@*****.***

- PAGE 2 -

MARKETING INTERN, Summer 2005

Entertain with Ease! - Chicago, Illinois

. Created theme parties to promote specific product lines. Designed

menus and offered tips on food preparation and selection, theme and

d cor. Products and party tips were marketed as packages and posted on

company website.

. Utilized Constant Contact to design HTML email advertisements and

newsletters for various marketing campaigns.

. Created and maintained media list database for press release

distribution.

INTERN, January 2003 - June 2003

78th Session of the Texas State Legislature, Office of Rep. Ken Paxton -

Austin, Texas

. Office representative at legislative events and public policy

seminars.

. Composed daily correspondence to address constituents' concerns,

researched various bills to track progress on their behalf, and

catalogued and filed House and Senate Bills.

Education

B.A. Mass Communication, Public Relations Sequence, Minor: Business

Administration

Cum Laude Graduate, Dean's List 2002-2006

Texas State University - San Marcos, Texas - May 2006

References Provided Upon Request

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