Project Manager Marketing

Cindy M. Ashmore

** *. **** ******* ( KANSAS CITY, MISSOURI 64114

*********@*****.*** ( H: 816-***-**** ( C: 816-***-****

Marketing Manager / Media Consultant

Media Planning & Buying ( Project Management ( Client

Relationships

Skillful, dedicated, and results-driven Media Planner and Marketing

Specialist with experience in strategic planning, managing, and

coordinating strategic operational and administrative functions involving

marketing, advertising, and media. Proven ability to work closely with

local and regional media representatives to promote products and services.

Strong written communications skills. Able to increase new and existing

business, make informed decisions, and lead teams of professionals to

complete projects on time and within budget.

Core Competencies

FULL-SERVICE MEDIA ADVERTISING INITIATIVES FOCUSED LEADERSHIP

PLANNING

SOUND MARKETING BUDGET PLANNING & HIGH-IMPACT PRESENTATIONS

STRATEGIES ANALYSIS

PROJECT COORDINATION ENDURING CLIENT RELATIONS MENTORING & COACHING

PROFESSIONAL EXPERIENCE

PERFECT SENSE COMPLETE EYE CARE - KANSAS CITY, MO

Director of Marketing, 2009 to 2010

Provided key marketing, publicity, and brand awareness strategies for a

private medical practice specializing in complete eye care including LASIK

and eye-surgery with two locations in Kansas City and St. Joseph and 24

medical professionals and support staff.

Directed all marketing, branding, advertising, market research, signage,

and public relations for both clinics. Designed and disseminated

advertising materials and negotiated rates with broadcast and print media

representatives. Coordinated and produced collateral materials to enhance

community awareness. Designed print ads, media plans, and marketing

calendars. Developed effective Excel spreadsheets to track sales by service

line. Created and delivered powerful PowerPoint presentations. Prepared

sales graphs, census data, new-patient and referral tracking reports, and

internal forms. Participated in crucial meetings to discuss promotions,

marketing initiatives, advertising placement, practice focus, and branding.

Attended Chamber of Commerce meetings and events.

Key Achievements:

> Effectively reduced marketing expenditures through selection of and

negotiations with new vendors.

> Streamlined marketing focus based on extensive research over two years

of service and profitability.

> Skillfully designed marketing tool kit for staff to keep them apprised

of events and activities.

> Adeptly assisted in Web design, copywriting, and graphic design.

> Personally initiated census-based data research and proposed trade

area that resulted in reduced marketing costs.

FIDELITY NATIONAL MLS SYSTEMS & SOLUTIONS - Olathe, KS

Project Manager, 2005 to 2008

Served in key management role for a leading provider of real estate

solutions firm with 150 employees, implementing Internet-based MLS systems

designed for real estate professionals.

Managed day-to-day interaction with customers to explain processes for

implementation of services, address questions and concerns, and train via

Webinar or in person, successfully meeting all deadlines. Established and

facilitated periodic conference calls to field customer input and provide

recommendations. Provided direction to coworkers to inform, support, and

monitor progress and deadlines. Trained groups of up to 40 administrators

on software updates.

Key Achievements:

> Oversaw the workflow of the entire implementation process from

contract to delivery.

> Capably suggested internal process recommendations to enhance

procedures and increase productivity.

> Implemented online Paragon MLS database conversions system and

performed quality-control testing.

> Collaterally served as co-chair on Employee Enrichment Committee

representing entire staff.

GRAGG ADVERTISING - Kansas City, MO

Media Planner / Auditor, 2003 to 2005

Performed broad range of media advertising planning, negotiating, and

purchasing functions for a fast-paced, full-service advertising agency and

integrated marketing services firm with 50 employees.

Provided cost-effective media buys to include radio, television, print,

direct mail, and outdoor advertising and generated qualified leads for

clients. Consulted with clients on effective means of advertising and

deploying promotions. Worked closely with Account Service and Media

Director to discuss needs and creative strategies. Tracked, analyzed, and

reported results. Wrote media recommendations and quarterly result reports

for clients. Offered daily guidance and direction to one media assistant.

Key Achievements:

> Consistently met or exceeded cost-per-lead advertising goals as

established by the market.

> Commended for ability to manage client expectations and ensure

complete satisfaction.

> Highly praised for skill in conducting demographic, geographic, and

zip code research for targeted media plans.

BARKLEY EVERGREEN & PARTNERS - Kansas City, MO

Media Planner, 1996 to 2003

Acquired essential and value-added experience and training across all

phases of media planning and advertising over a seven-year career with this

full-service advertising agency.

Planned, prepared, and solicited cost-effective media plans to a diverse

clientele seeking broadcast / cable television, radio, newspaper, outdoor,

and sports advertising and sponsorships. Managed all aspects of buying

process with focus on effectiveness and accuracy. Supervised and mentored

assistants and reported directly to executive managers. Prepared and

delivered status and point-of-view reports, market research, media plan

presentations, workflow analyses, audits, budgets, and expenditures.

Designed local store marketing plans, promotions, and grand opening events.

Key Achievements:

> Negotiated successful added-value programs resulting in increased

visibility at no cost.

> Profitably negotiated $1M+ in professional sports packages annually.

> Served as Lead Media Planner for launch of media department for

account involving 200+ locations.

Education and Credentials

BACHELOR OF SCIENCE IN JOURNALISM, EMPHASIS JOURNALISM/ADVERTISING, 1995

University of Kansas - Lawrence, KS

Account Executive Intern for The University Daily Kansan, 1994-1995

Technology:

PC-based Windows with Microsoft Office Suite (Word, Excel, PowerPoint,

Outlook),

CMR, Scarborough, Nielsen, Arbitron

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