Chelsea Hannah Whiting
********@*******.**.***
Marietta, GA 30062
EDUCATION
Master of Science in Marketing
Manderson Graduate School of Business, The University of Alabama, Tuscaloosa, Alabama
Graduation Date: May 2010 GPA: 3.8/4.0
Proficiencies: Advanced analytical tools, decision-making abilities, and a solid understanding of contemporary marketing issues
• SPSS statistical packages, Microsoft Excel, Java Script, PowerPoint, Photoshop, Publisher, FrontPage.
• Ability to manage projects from problem identification to plan implementation.
• Familiarity with focus group research, survey development, analysis of sales response data, loyalty-type and panel data, and
survey data.
Bachelor of Science of Commerce and Business Administration August, 2009
The University of Alabama, Tuscaloosa, Alabama Major: Marketing GPA: 3.45/4.0
EXPERIENCE
Field Sales Representative, Winning Edge Brand Marketing, Atlanta, GA, July 2010- Current
• Accountable for reaching daily/weekly sales goals.
• Promoted various clients’ products at corporate events and retail stores.
• Trained new employees on pitches and marketing systems.
Sales Associate, I.O. Metro, Tuscaloosa, AL, February 2010 – June 2010
• Accountable for meeting monthly sales goals.
• Responsible for supply chain logistic solutions to enhance customer satisfaction.
• In charge of retention of customers and promotions.
Intern, Southland Benefit Solutions, Tuscaloosa, AL, August 2009- May 2010
• Researched and compiled a list of 2,100 Alabama and Mississippi Life/Health broker profiles.
• Increased brand awareness by developing a monthly newsletter, incentive program, and social media networks.
• Created a customer service website survey that is currently active and has greatly increased website traffic.
Intern, Pride Start Up, Tuscaloosa, AL, August 2009- December 2009
• Performed marketing research through conducting surveys, focus groups, and competitive analyses.
• Located commercial space and designed store layout accommodating potential consumer preferences.
• Prepared the strategic business plan for initial funding.
Intern, Executive Assistant, Goal Quest, Inc. Tuscaloosa, AL, August 2008- December 2008
• Managed and designed Inside UA by regularly updating articles, images, and campus news.
• Created and presented marketing campaigns to the university’s human resources board.
• Advertised Inside UA at university events and around campus resulting in a 30% increase of students on the website.
MAJOR PROJECT
Family Connections, Inc., Saginaw, AL, MKT 581 Project Management, Spring 2010
• Developed a marketing program to help build a stronger brand identity and push marketing efforts towards clients, donors, and
associated organizations. This included fundraising, event planning, and the redesigning of brochures and newsletters to target a
multicultural audience.
HONORS AND ACTIVITES
Honors Day 2009 American Marketing Association
Dean’s List, 8 semesters SIFE- responsible for award winning business plan
Club Tennis
Zeta Tau Alpha
Delta Sigma Pi