Marketing Account Executive

KRISTIN V. CAVANAUGH

*** ******* ***** 949-***-****

Newport Beach, CA 92660 ************@*****.***

• Responsible for the retention of revenue accounts as well as cross and up-selling new products and services

to new and existing clients.

• Empowered clients with the knowledge necessary to actively engage them in the management of their

marketing and advertising campaigns.

ACCOUNT / RELATIONSHIP MANAGER

Account and relationship management professional with fifteen years experience in successfully developing and

growing account relationships that result in higher profitability and market share.

Key competencies include:

Account Management

• Managed the ShamWow Hispanic direct marketing television campaign.

• Managed the Caesars Palace Las Vegas and the Flamingo Las Vegas dedicated marketing and advertising

teams.

Business Development

• Increased Iceland Health’s weekly media budget by 80% due to my strategic media analysis.

• Specialized in strategic business planning, marketing planning and new business development, resulting in a

10% increase in agency billings.

Client / Vendor Relations

• Instrumental in recapturing the Los Angeles Times $2 million annual television and radio campaign due to my

relationship with the client.

• Developed strong station relations by providing support, making expectations clear and treating others fairly

and with dignity.

Leadership / Team Builder

• Developed a dedicated account Providian Visa team to service this highly labor-intensive account.

• Proven ability to lead teams of creative professionals to achieve focused results and creative solutions.

PROFESSIONAL EXPERIENCE

QUIGLEY-SIMPSON, Los Angeles, CA 2009-2010

Account Executive

Managed clients’ direct marketing campaigns, strategy development, television commercial production, and

analysis reporting.

• Conducted weekly status meetings with marketing team and clients to report results and provide future

recommendations to meet the clients return on investment goals.

• Negotiated Hispanic media advertising rates, managed media budget and met their return on investment

goals.

• Developed and maintained professional business relationships with key decision makers.

• Assisted accounts with key initiatives and go-to-market strategies.

CONSULTANT, Las Vegas, NV 2005-2009

Advised companies on a wide range of marketing matters, including marketing planning and management, market

research and marketing communications.

Quigley-Simpson (2009)

• Managed clients’ direct marketing campaigns, strategy development and analysis reporting.

The Traveling Vineyard (2008-2009)

• Marketed fine wines by cold calling and networking through tasting demonstrations, tasting notes and food

pairing suggestions.

Kristin V. Cavanaugh – 949-***-**** Page Two

CONSULTANT, Las Vegas, NV continued

Y Public Relations (2008-2009)

• Cold call and develop relationships with magazine editors by pitching client’s press releases.

JKD Advertising, LLC (2005-2009)

• Consultant, specializing in strategic business planning, marketing planning and new business development

resulting in a 10% increase in agency billings.

R&R PARTNERS, Las Vegas, NV 2004-2005

Account Leader

Managed the Caesars Palace Las Vegas and the Flamingo Las Vegas dedicated marketing and advertising

teams.

• Supervised the Caesars Palace Las Vegas annual television campaign. Increased annual television

campaign budget by $500,000.

• Oversaw the development and production of all materials used to support clients’ public relations events and

marketing campaigns, including brochures, print ads, posters, signs, advertising copy, press releases and

special promotions.

LAS VEGAS REVIEW-JOURNAL, Las Vegas, NV 2003-2004

Single Copy Marketing Manager

Developed outside sales opportunities with the hospitality businesses in the tourist corridor.

• Increased single copy circulation by ten percent by selling the Las Vegas Review-Journal hotel program to

hotel resorts.

• Responsible for analyzing and preparing monthly sales status reports to executives.

QUIGLEY-SIMPSON, Los Angeles, CA 1998-2003

CENTURY MEDIA, INC., Los Angeles, CA 1999-2002

WILLIAMS WORLDWIDE, Los Angeles, CA1998-1999

Account Director (2000-2003)

Managed clients’ direct marketing campaigns, strategy development, television and radio commercial production,

and analysis reporting.

• Conducted weekly status meetings with marketing team and clients to report results and to provide future

recommendations to meet the clients return on investment goals.

• Supervised the Providian Visa $23 million annual television campaign. Increased billings from $35,000 per

week to $850,000 per week. Developed a dedicated account team to service this highly labor-intensive

account.

Account Executive (1999-2000)

Responsible for initial campaign set up, coordinating backend set up and implementing marketing and media

strategies.

• Managed creative, telemarketing and media for the Los Angeles Times television and radio campaigns,

increasing spending from $35,000 per week to $100,000 per week.

Junior Account Executive (1998-1999)

Managed the Providian Home Loan direct response television campaigns, specializing in media placement and

analysis. Managed Bank of America’s direct response television campaign in New Mexico.

EDUCATION

Bachelor of Science in Business Administration/Marketing, University of Nevada, Las Vegas

SPECIAL SKILLS

Microsoft Office, MediaBank, Adobe Acrobat Reader, Adobe Photoshop, COREMedia Systems, Inc., Vocus,

Advantage, Competitive Media Reporting (CMR) software, Facebook, LinkedIn

Contact this candidate