Courtney L Michels
Washington, NJ 07882
908-***-****/***********@*****.***
SUMMARY
Around five (5) years experienced marketing professional; able to
effectively communicate with all levels of management as well as the media
and create and manage an emerging promotion from analysis to successful
implementation.
OBJECTIVE
To obtain a full time position within an organization this will allow for
personal and professional growth.
EXPERIENCE
November 2009 to Present
Marketing/Account Manager
Grom Associates, Inc., Flemington, NJ
. Implemented 2010 Marketing plan within budget and deadline.
. Account Manager for our two main clients (Pharmaceutical Industry), of 20
million dollar account, Johnson & Johnson and Pfizer.
. Assisted in a website redesign within budget and deadline.
. Created the first Company Employee Handbook within budget and deadline.
. Part of an entire rebranding project
. Responsible for initiating background checks, coordinating drug testing,
managing day to day timesheets for our Johnson & Johnson Client.
. Responsible for daily operational support, including, administrative
paperwork, resume formatting for consultants, etc.
October 2006 to November 2009
Marketing Coordinator/Business Development
Affinity Federal Credit Union, Basking Ridge, NJ
. Promoted to Channel Marketing Coordinator after three years as Marketing
Administrator.
. Manage and analyze results from our monthly member satisfaction surveys
. Responsible for our monthly new member and maturing car loan direct
mailing campaigns
. Identify and present new branch, media and distributor promotions (ads,
contests, rebates, specials etc)
. Ensure that all of our 19 branches are properly merchandised and detailed
. Receive daily price estimates and timelines from vendors for promotional
merchandise
. Assist creative services offer to ensure proper channels for upcoming
campaigns.
. Responsible for the logistics and set up of various community events,
such as our annual car sales, branch grand openings etc.
. Contributing editor of Affinity's quarterly magazine, Connections.
. Compile targeted mailing lists from the database for direct mailing
campaigns.
. Opt members in and out of our mailing system using our client database
. Create all in-house marketing materials, including flyers, posters,
inserts; using PhotoShop, Quark, and Publisher for trade shows, seminars,
and community events
. Part of the successful, $500,000 website redesign and assisted with the
implementation of a new Search Engine.
. Authored and managed weekly business channel updates through a successful
media flow chart.
. Actively updated Savings and Loan Rate Quotes on the telephone Banking
System.
. Responsible for the logistics and set up for various press conferences
held on-site.
. Main media contact for savings and loan rate changes.
. Manage $200,000 of our current 2 million dollar marketing budget and
continually proving I can manage more.
. Actively update the internal marketing department intranet website.
. Effectively work with our Advertising Agency for conception and design on
active campaigns and to ensure proper channeling and proper products are
delivered.
. Work with printers to ensure proper distribution of all campaign
materials.
. Manage monthly member statement messaging and compile a monthly summary
of additional inserts.
. Coordinate internal programs to educate branches and our call center on
new marketing initiatives.
. Three time contributing editor of our golf brochure for our Annual Golf
Event.
. Successfully communicated a conversion from MasterCard to a new Visa
Rewards platform affected over 70,000 members.
2004 to 2005
Tennis Instructor/Professional
Township of Branchburg
. Taught tennis and proper technique to all age groups
. Group and Private lessons
. Developed forehand, backhand, slice, topspin, serve and volley strokes
. Helped develop on-court strategic skills
. Taught proper footwork and fitness on and off the court
2003 to 2006
Marketing Summer Intern
Affinity Federal Credit Union, Basking Ridge, NJ
. Worked in Marketing department
. Responsible for data entry and used Microsoft excel, mail merges and
spread sheets
. Worked in Marketing Department and was hired full time as Marketing
Administrator
2002
Summer Intern/Advertising Sales Department
WKMB Radio, Sterling NJ
. Assistant to Sales Manager
. Contributed to the development radio advertisements and campaigns
. Up Sell and Cross Sell radio spots to clients (Business to Business
Selling)
. Created radio commercials
. Main contact for media
1999 to 2000
Library Assistant
Warren County Library
. Assistant Librarian
. Shelved books
. Customer Service, checking customers in and out of library
EDUCATION
. University at Albany, State University of New York, Albany, NY, Bachelor
of Arts - English
SKILLS
. Excellent writing and editing skills
. Proficient in all Microsoft Office Software; including, Word, Excel,
PowerPoint, Publisher, and Quark
. Proficient with Adobe Photoshop/Indesign
. Trained in Database Systems, Job Order Manager, Goldmine, Work zone,
Raddon Integrator, XP, Krishna, Crystal Reports and Silvercloud
. Great at multi tasking, extremely organized and very innovative
ADDITIONAL INFORMATION
. Member of the Division I Albany Tennis team, participating on full
scholarship
. Member of the Student Athlete Advisory Committee
. Tennis team captain senior year
. Coached community tennis teams for High School and young children
. In spare time, I like to work out, play golf and tennis.