Manager Sales
Resume:
Erik Levy
**** ****** **. *********, ** *****
********@*****.***
EDUCATION
University of Pittsburgh, College of Business Administration
Pittsburgh,PA
Bachelor of Science in Business Administration
August 2004
Major: Finance GPA: 3.00
OFFERING
Capable of defining a specific market space, recognizing the pain points of
potential prospects, connecting with decision makers, instilling value and
qualifying prospects beyond the initial sales cycle phase. Established
experience managing marketing and promotions events, delivering brand
identity and utility in both structured and guerilla formats. Shaping,
training and refining teams who educate the target audience with
enthusiasm, knowledge and professionalism. Ensuring clear and dynamic
message delivery which resonates with a prospect, initiating continued
interest and interaction with the brand.
EXPERIENCE
Manager, Marketing & Promotions
June 2007-Present
Top Marketing and Promotions Agencies, Across the United States
Managing events on behalf of many top agencies, setting the benchmark for
excellence and innovation, while defining the marketing/promotions industry
landscape. Representing top outfits such as, Ogilvy Action, MKTG(US
Concepts), Walton Issacson and Fusion, we have connected consumers with the
essence of companies and their brands. Through brand launches, realignments
and propelling existing momentum, we generate a firm presence within the
market, driving recognition, loyalty and trust.
. Manage marketing and promotions events across broad market sectors
including, movies, food, music, travel, television, technology, web
development, video games, clothing, fast moving consumer goods,
automotive, telecommunications, banking and more.
. Responsible for staffing, strategy, training, budgeting, human resource
management, scheduling, logistics, risk management, relationship
management and benchmark achievement analysis.
. Establish BtoB partnerships, define guerilla marketing strategies,
initiate post event consumer interaction, connect consumers with brand
value, target market research and analysis.
. Achieve clients brand vision through staff training and refinement,
initiating brand consciousness
through launch activations, reinforcing existing brand definition and
driving emotional connection.
Business Analyst
March 2006-
March2010
Bank of New York Mellon, Global Securities Servicing-Asset Servicing
. Consult clients, investment managers, consultants and internal
stakeholders, ensuring utility and effective use of the web based
financial reporting and real time custody application Workbench.
. Train our users, define their needs and educate them through classroom
and WebEx training sessions.
. Establish requirements, guide development and oversee implementation of
new application features.
. Consistently achieve top-tier performance statistics among my peer group,
lead by example, client focused, team oriented and proud member of the
largest custody bank in the world.
Business Analyst
March-
November 2005
Landslide Technologies Inc.
. Evaluate our prospects and client's sales process strategy, maintain best
practices through customization of CRM and sales effectiveness tools and
implement client instances via Oracle database.
. Initiate a sales strategy, qualify prospects, design and recruit a focus
group and develop opportunities.
. Establish BtoB sales channels to facilitate enhanced sales process
timeline and efficiency.
. Refine operations strategies and effectively enable new client setups
were both timely and scalable.
Walton Issacson - Axe Instinct Fragrance Launch w/ Live Nation, Market
Manager
In collaboration with Live Nation, the Axe Girls introduced the new
Instinct scent to concert attendees at six concerts throughout the summer
concert series. We targeted 12-28 year old men, at shows including Vans
Warped Tour and Blink 182. Delivering impressions, product points and
spray samples to more than 27,000 concert attendees this summer. I was
responsible for all aspects of this campaign including, staff management,
training, logistics, collateral management, documentation/reporting,
payroll, relationship and risk management.
Univeristy Pipeline (All Dorm) - 'Comcast Get Your Move On' TextBlaster,
Market Manager
I managed a team of 15 students on the University of Pittsburgh Campus, who
registered other students for the program. I setup three different booth
locations on campus daily where we offered Comcast branded moving boxes in
exchange for registering with us. Students would text us with the code
Pitt, provide their intended moving date and contact information to qualify
for the promotion boxes. We connected with over 2500 students, each will
be contacted by Comcast with promotion offerings right in time for their
upcoming moves. I was responsible for all aspects of this campaign
including, staff management, logistics, collateral management,
documentation/reporting, location scouting, payroll, training and risk
management.
Market Development Co. - Geffen/Interscope, Universal Music, Disney, RCA,
Market Manager
As the Market Manager, I represent all of the company's recording artists
who seek enhanced market visibility within Pittsburgh. I have developed
and executed campaigns for artists such as Elisa, The High Kings, Clay
Aiken, Prima J and the Clique Girls. Throughout these events I target and
penetrate very specific demographics and ensure that the clients CD
release, upcoming concert date and artist awareness achieve high levels of
saturation throughout the market.
MKTG (U.S. Concepts) - Nintendo Wii, Daily Mall Manager
As the daily manager of this campaign, I ensured that consumers were
engaged with a high level of enthusiasm and product knowledge. I conducted
live product demos to the mall audience for new titles such as Wii Fit. I
was responsible for daily reporting of demographic analysis, consumer
response, staff execution and payroll. I guaranteed that the brand image
portrayal and event execution followed the detailed specifications of the
client.
KOS Outdoors - Verizon - Holiday & Blackberry Storm (Launch) Promotions,
Market Manager
As campaign manager, I was responsible for all aspects of this campaign
including, staffing, training, location scouting, collateral distribution,
staff management, reporting and risk management. Our objective for this
event was to get promotion literature in the hands of the consumer, drive
traffic to the regional stores and build excitement about the new
Blackberry Storm.
Legacy MP - Malibu Rum (Pernod-Ricard), Model/Brand Ambassador
Promoted brand excitement and awareness at clubs and bars throughout the
Pittsburgh market.
Ogilvy Action - Marshalls (Women's Shoes MegaShop Brand Launch), Market
Manager
This was a very ambitious weeklong market wide campaign. I managed a staff
of 30 Brand Ambassadors, located in multiple locations throughout the city
and simultaneously executed. I was responsible for all aspects of this
campaign including, staff management, logistics, collateral management,
documentation/reporting, location scouting, payroll, training and risk
management.
Skin Beautiful - Medical Spa, Pittsburgh Pride Parade, Event Manager
Manage the staff, ensure the brand image/message is being maintained,
collateral distribution, premium distribution, product line promotion and
event documentation.
PUSH Marketing - Smokey Bones Restaurant, Pittsburgh Market Manager
I conducted a market-wide research campaign that evaluated consumer
perception and satisfaction with the restaurant. I also targeted patrons
of other restaurants within the city that compete within the same market
space as Smokey Bones, evaluating the same perception/satisfaction line of
questioning. Finally, I proposed a series of storyboards that offered
various thematic and design enhancements while gauging their responses.
Do It Outdoors - Chi Chi's Salsa (Hormel Foods), Market Manager
I managed a group of 8 Brand Ambassadors over the 3-day 4th of July
weekend. Our objective was to reintroduce the Chi Chi's brand to
consumers, get the salsa in their hands for sampling and remind people that
Chi Chi's is a fun energetic brand that will spice up any meal or party.
We navigated throughout the city using branded Segway Scooters that helped
draw attention. I was responsible for collateral distribution, staffing
management, training, reporting/documentation, location scouting and
payroll.
Encore - CMT (Country Music Television) - American Music Union Festival,
Brand Promoter
Promoted brand awareness and participation in the CMT Karaoke Star Contest
Fusion Marketing - Chevrolet - PNC Park (Cubs vs. Pirates), Market
Research/Lead Generator
Engaged consumers and persuaded them to engage in a market research survey
which generated warm leads towards future marketing/sales opportunities. I
achieved the highest volume of leads at this event.
Do It Outdoors Marketing - Verizon Wireless, Pittsburgh Market Manager
This campaign was designed to drive traffic to local Verizon Wireless
stores within the region. I strategically located our brand ambassadors
throughout the region. We engaged consumers, provided demos of the new
phones, offered activation and accessory discounts, distributed branded
collateral and promoted brand awareness.
GMR - Dodge - Pittsburgh Air Show, Product Specialist
I showcased the new line of 08 Dodges to consumers. I illuminated each
vehicles primary talking points and guided the selection of the most
appropriate vehicle for their needs.
Sawtooth Marketing - PNC Bank - Branch Openings, Brand Ambassador
Promoted the opening of new regional bank branches, delivered the critical
talking points to consumers, collateral distribution and ensured brand
awareness.
PromoMedia Concepts - Verizon, Pittsburgh Market Manager
I scouted the territory, focusing on businesses that were morning
destinations throughout the region that drew substantial daily traffic. I
established mutually beneficial relationships with 20 such retailers by
offering them free to-go coffee cups, branded by Verizon. By creating this
win-win relationship we were able to get thousands of Verizon cups in the
hands of consumers all throughout Pittsburgh. To ensure proper execution
of this event I periodically secret shopped each of the establishments
throughout the event duration.
Fusion Marketing - Sony Playstation (New Game Releases), Event Manager
I setup a demo booth at a local Toy's R Us toy store and engaged consumers,
demoed the new game releases Buzz Mega Quiz and Sing Star. This event
required product specialization, collateral/premium distribution and most
importantly the ability to get people involved without being shy in a
public forum.
Front Row - Verizon (Home), Various Convention Center Expo Events, Product
Specialist
As a products specialist I promoted brand awareness of the product lines
and quality service available.
Event Pro Strategies - Snickers Energized (Launch) - Peterson Event Center,
Event Manager
I staffed and managed a team of 18 people, coordinating the execution of a
Cirque Du Soleil style acrobatics show during a University of Pittsburgh
basketball halftime show. We facilitated the product launch of Snickers
Energize, distributed thousands of product samples to attendees and
delivered key product points about the new brand extension.
Barbershop Marketing - AARP, "Divided we Fail" Campaign, Pittsburgh Market
Liaison
Promoted brand awareness and bipartisan political process at Congressional
Debates within the region.
Market Development Co. - RCA, Clay Aiken Album Release, Pittsburgh Market
Manager
Based on the target demographic for this release, I established
relationships with 20 different retailers within the market and
collaborated to promote the album through strategic placement of posters
and getting the advanced copy of the CD played during business hours.
CopperTones MP - Simply Gourmet Wedding, Bedford Springs Bridal Fair, Event
Director
I was responsible for staffing, logistics, booth assembly, product line
specialization, collateral distribution, lead generation, contest giveaways
and report documentation.
Champions Painting (South Florida) - Web Development Manager
I consulted with the business owner and determined the business needs and
proposed a number of web solutions. Once the website requirements were
finalized and the solution was approved, I guided the design and managed
the development of the company website through all stages including live
implementation.
Fusion MP - 20th Century Fox, "Meet the Spartans" Movie, Philadelphia
Market Event Manager
I managed all aspects of this event including, Collateral, Logistics,
Staffing, Reports, Documentation, Location, Talent Management, Training,
Directed and Performed the halftime show at the Philadelphia 76rs NBA game,
Collaborated with night clubs, movie theatres and retail establishments to
promote the movie. AWARD: Best Market Execution in all of U.S.
KOS Outdoors - Dixie Cups, Event Manager, Downtown Pittsburgh
I managed all aspects of this event including, Logistics, Staffing,
Reports, Documentation, Pictures, Location Scouting Collateral Distribution
and Expense Budgeting. For this event I organized and executed the Dixie
Cups Promotion for the entire Pittsburgh Market.
Night Agency - STA Travel, Event Manager, University of Pittsburgh
I managed all aspects of this event, Logistics, Staffing, Reports,
Documentation, Pictures, Location Scouting...For this event I organized and
executed the STA Travel Promotion at the University of Pittsburgh over a 3
week period of time.
Fusion Marketing - Adidas, Market Manager (Pittsburgh)
I was the manager for the entire Pittsburgh Market...I traveled throughout
Pittsburgh and surrounding Dick's Sporting Goods stores to 10 locations
over a 3 day period...at each location I would work the Event Manager and
Dick's Manager to ensure that each locations event was running
properly...collaboration with their Brand Ambassadors and In Store Manager,
Documentation, Reports, Pictures Etc...
Trash Talk FCM - National City Bank, Event Manager, Celebrate Erie Summer
Festival
Traveled in market to Erie, PA where I managed all aspects of this campaign
including, Staffing, Logistics, Schedule, Location, Reporting and Pictures.
8 Days a Week Promos - Marie Callander, Event Manager, Giant Eagle
Promoted Brand Awareness, Manage Staff, Setup/Breakdown, Sample
Distribution and Schedules
Damon Profile Solutions - Nestle, Event Manager, Giant Eagle
Promoted Brand Awareness for new products, Administered all aspects of in-
store promotion
Event Pro Strategies - American Express, Brand Ambassador, US Open (Golf)
Promoted Brand Awareness, Administered the Gift with Purchase Booth and
AMEX Experience
8 Days a Week Promos - Frito Lay (Flat Earth), Brand Ambassador, 3 Rivers
Arts Festival-Pittsburgh
Distributed Product and Promotional Materials in both a Guerilla and Booth
format.
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