Objective: To seek a marketing management position that will utilize my extensive
experience in meeting complex
marketing challenges. My problem- solving attitude coupled with creative and
analytical strategies allows for trend setting and
better product branding.
SKILLS and SOFTWARE: Operating Systems: MAC OS X, Windows XP, Web Authoring :
H TML, CSS (Expert), XHTML,
PHP, Content Management Systems: Drupal, Design : Adobe CS3 (InDesign, Illustrator,
P hotoshop, Dreamweaver and Fireworks),
Marketing and Sales Software : SalesForce.com and Eloqua, General Software : MS
O ffice Suite, Share Point
EDUCATI ON:
University of Georgia Athens, GA Master of Internet Technology
Kansas City Art Institute Kansas City, MO Bachelor of Fine Arts-Graphic Design
EXPERIENCE:
Ventyx - Atlanta, GA
eMarketing and Web Specialist – 2006 – present
Produce integrated marketing campaigns for lead generation and brand recognition.
Continuously marketing automation tactics geared towards: Email marketing –
H TML email production (graphics, branding
and compliance), data segmentation and reporting, benchmarking and performance
evaluation.
Lead generation – HTML landing page/form production and optimization,
deployment and performance evaluation.
Manage Google Ad words campaign while updating and maintaining corporate
w ebsite via HTML and Intranet maintenance
and updates via Share Point.
Eloqua power user (and internal trainer) – segmentation, solely responsible for
H TML production and deployment, technical
integration, web profiling and nurture programs
Aquent - Atlanta, GA
Creative Talent – 2004 – 2006
Utilized flexibility and reliability to consult with clients like GMAC to integrate
m arketing campaigns within strict deadlines.
Produced emails, magazine advertisements, direct mail pieces and landing pages.
D isplayed value via myriad of skill set that survived client budget cuts.
Marketed SunTrust appeal via newspaper advertisements and bank print materials
w hile consistently adhereing to existing
brand guidelines.
Created magazine advertisements, large format trade show and software support
m aterials, brochures and direct mail pieces
for Leica Geosystems and Geospatial Imaging.
Produced catalogues for Quadras, Inc. while, minimizing multiple rounds and kept
p rojects within budget.
Coloplast Corporation – Marietta, GA
Designer – 2004 – 2004
Designed and created marketing materials for the company’s sales team, including
p rint- on demand posters customized for
various hospitals and health care institutions.
Dealt directly with print vendors to secure estimates and assigned contracts to the
w inning bids.
Managed communication between various entities including the corporate office in
M inneapolis, the sales team around the
country, the product managers and local print vendors.
Freelance Graphics – Atlanta, GA
Senior Designer Coordinator – 2000 – 2002
Re-designed layouts for several publications for a non-profit organization; created
and produced collateral material and
designed point of purchase items.
Managed schedule for all projects and coordinated with vendors to produce final
p ieces.
Utilized time management skills to meet deadlines and remain within budget.
Met with my clients through the life of the project to ensure progress met their
business requirements.
REFERENCES: F urnished upon request