Marketing Manager

Location:

Posted:

September 01, 2010

Michael D. Hopkins, Marketing Director

*******.*******@*****.***

Judson University, 2006. B.A. Business Management. B.A. Marketing. Favorite studies included marketing strategy,

advertising, statistics, investments and entrepreneurship. Graduated cum laude.

Marketing Manager at Rockford Bell Credit Union –Sept 2008 to March 2010.

• Managed the marketing budget and all marketing initiatives for company.

• Attracted highest concentration of AAA credit loans in measurable history.

• Repositioned credit union as open to the public instead of employer-restricted.

• Increased annual meeting attendance by over 150%.

• Improved search engine rankings of website. Developed portfolio of domain names.

• Represented RBCU at seminars, community events and on social media.

• Served as on-site IT coordinator. Drastically reduced equipment downtime and user errors.

Freelancer in Search Engine Optimization (SEO) Field - June 2008 to Sept 2008.

• Upgraded website architecture to improve search rankings, revenue and user experience.

• Increased traffic of online magazine by over 100% and revenue by 50%.

• Designed websites using CMS packages as well as custom HTML, CSS and JavaScript.

• Managed pay-per-click (PPC) ad budgets and improved targeting.

Client Services Associate at Meritus Capital Management - October 2005 to June 2008.

• Analyzed securities. Recommendations outperformed market by 800 basis points.

• Improved firm's knowledge of economics through research and training.

• Developed proprietary models using Thomson trading platform and Excel.

• Created marketing material, including curricula for community college classes.

• Executed several compliance initiatives. Created several time-saving systems.

• Wrote business plans to finance two web startups.

Software/Programming: Excel, Word, Powerpoint, Access, Project, Publisher, Photoshop, Acrobat Pro, InDesign,

Illustrator, Flash, Dreamweaver, Fireworks, MS Studio, Ruby on Rails, PHP, SQL, CSS/XHTML, 37signals Apps,

Quicken, seoMOZ Pro, Crystal Decisions, Teamviewer, Vipre, Spiceworks, Point.

Community Activity: IGNITE Rockford, Highland Neighborhood Association, Gifford Park Association, Crisis

Pregnancy Care Center, Financial Secretary at church.