Marketing Vice President
Resume:
Karen Dobbs Wilkinson
Hurst, TX 76054 Cell (972)
Email: **************@*****.***
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Summary of Qualifications
Expert at providing creative leadership, strategic direction and creative
excellence for major clients. Ability to zero in quickly on marketing
problems and generate compelling concepts based on consumer insight.
Passionate about integrated direct marketing campaigns across multiple
channels.
Work Experience
Epsilon 2005-2010
Senior Vice President, Executive Creative Director
. Provided creative leadership and direction across all client accounts,
guiding breakthrough thinking and new ideas.
. Partnered with agency strategic leaders to bring to life customer
experiences across integrated marketing communications capitalizing on
all agency capabilities
. Mentored and developed creative team of 38 that has produced over 100
creative awards and that was built from an original staff of 6.
. Led creative resources in aggressive new business initiatives with agency
leaders, business development and/or network partners
. Key member of Executive Committee, contributing to overall leadership and
development of the agency
. Exemplified fiscal responsibility and operational excellence by adhering
to agency and client expense management, staff and resource management
and workflow processes
. Managed near shore html coding relationships
. Clients: Scottrade, KeyBank, Hilton HHonors, Schwab, Charter, TIAA CREF,
Beechnut
Vice President, Executive Creative Director 2000-
2005
. Managed the interviewing, hiring, training and evaluation of senior
creative team
. Evaluation of new business opportunities with senior management staff
. Developed agency briefs, creative process and procedures
. Played active role in development of RFP responses, creative strategy and
presentations
. Key person in new business/client transition team
. Provided strategic/conceptual direction to CD and ACDs
. Clients: KeyBank, Frost Bank, Midas, Citrix, Principal Bank, Capital One
Rapp Collins 1998-2000
Vice President, Creative Director
. Creative lead on the team that pitched and won the SBC/AT&T Direct
Marketing account. Heavily involved in account planning, brand
integration and staffing for the account.
. Responsibilities included providing senior level creative and strategic
direction for SBC/AT&T with special emphasis on creating and implementing
SmartCreative based on customer knowledge and demonstrated behavior or
SBC/s best customers.
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Karen Dobbs Wilkinson
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Work Experience (cont)
Rapp Collins
. Strategic planning, creative strategy and client interaction along with
managing budgets
. Key player in creating agency presentations, developing new business
presentation and providing agency direction
. Managed Hyatt's "Nights after Nights" campaign into its fifth consecutive
successful year.
. Clients: GET Version, MCI, DirecTV, Hyatt and SBC
Group Creative Director
1996-1998
. Developed innovative and creative solutions for clients including
PlayStation (Sony) Underground (1998 Echo Award Winner) which broke
barriers in non-traditional relationship marketing-successfully
generating software sales and retaining customers in the face of
aggressive competition
. Heavy participation in Rapp Collins' new business efforts including
working with general agencies TBWA/Chiat and BBD)/South.
. Developed creative processes (onsite) and helped hire the creative team
for Rapp Collins Worldwide in Sao Paulo, Brazil.
Associate Creative Director 1994-1996
. Managed a staff of 8, including copywriter and art directors
. Responsible for staff development and training, budgets and estimates and
client presentations
. Led the creative strategy for the most successful direct marketing
promotion in Hyatt's history. Hyatt's "Nights after Nights" produced
gross total sales of more than $222 million, $33 million above the
previous year's campaign.
Senior Art Director 1992-1994
Art directed creative that paid off the marketing strategy for clients
including Hyatt Hotel and Resorts, Associates Consumer Credit, Jaguar, MCI
and Mexicana Airlines.
Bozell Jacobs 1981-1982
Writer
Originated concepts and copy for local and national accounts, including E-
Systems, Fairchild Jet Research National Chemsearch and General Dynamics.
Education
University of Texas at Arlington, BFA Communication
University of North Texas, Postgraduate Studies, Journalism/Marketing
Professional Awards
Won over 105 professional awards both individually and spearheading copy
and art teams, Including ECHOs, Caples NY Festival Gold, ABA Marketing, FCS
and NEDMAs. Southwest Chairperson for International Caples competition and
DMA ECHO judge.
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