Manager Project
Resume:
Beth Farrell
Chicago, IL *****
*******.***@*****.***
CLIENTS SERVED
Anheuser-Busch
Archway Cookies
Avery Dennison
Best Buy
Cargill
Catholic Healthcare West
Caterpillar
Cook Medical
Discover Financial Services
Disney Vacation Club
Embassy Suites Hotels
Firestone Complete Auto Care
Ford Motor Company
Frontline Homeowners Insurance
HUMMER
Miller Brewing
Mirage Resorts, Inc.
Mohawk Fine Papers, Inc.
Procter & Gamble
Seagram Americas
Sony Electronics
Southwestern Bell Communications
SVB Financial Group
Target
The Coca-Cola Company
Wrangler
SPECIAL INTERESTS
Second City; Improvisation coursework levels 1-3
The LaSalle Bank Chicago Marathon, 1996, 2002-2005
Outward Bound West, September 2004
Hood-to-Coast Relay, 2003
Sky Dive Chicago, 2001
Twin Cities Marathon, 1993
PROFESSIONAL EXPERIENCE
VSA PARTNERS, INC., Chicago, IL-September 2006 - July 2010
Account Director
. Responsible for client service and project management across 9 - 12
client businesses, concurrently managing 20 - 25 individual project
initiatives at a given time
. Planned and executed a $300K brand identity launch for Frontline
Homeowners Insurance-a key driver in Frontline choosing VSA Partners as
their design partner; managed identity explorations, produced a
comprehensive identity system across the following: collateral, website,
event materials, and brand guidelines
. Managed a 360 degree pilot dealership retail program for HUMMER-exhibit
design and fabrication, communications and in-store fixture package, new
product and merchandising stories, and new apparel lines/designs/production
methods; managed, from concept exploration through production, a yearly
HUMMER product merchandise catalog
. Managed and produced internal and external corporate videos for
Caterpillar, MeadWestvaco Corporation, and new product launch videos for
Cook Medical
. Oversaw the development of AR & CRR projects-responsibilities included:
project scope and budget management, schedule development, thematic and
content management, photography, photo shoots, refinements, retouching,
print production, and press checks
. Established client and vendor budgets (2.5M annually), drafted new
business proposals, managed billing, and negotiated and purchased more than
250K in photography, photo shoots, and illustrations annually
. Established collaborative partnerships with vendors and set expectations
for superior quality, service, timing, and cost
. Assisted in new business initiatives
UPSHOT MARKETING, INC., Chicago, IL-October 1997 - September 2006
Production Director
March 2005-September 2006
. Responsible for the Miller Brewing brand portfolio (10 brands) from a
production perspective
. Managed Miller Production team that consisted of three production
managers and four digital production managers
. Designed and implemented an internal Miller work process, for cross-
functioning teams and support, to streamline and organize the vast project
assignments
Account Director-Retail Environment Group
April 2004-March 2005
. Managed several shopper marketing, retail initiatives-displays,
signage/way finding systems, aisle reinvention/category management and
product adjacencies for P&G product/retail partnerships (CVS, Family
Dollar, Giant Eagle, Kroger, Lowes, Meijer and Wegmans), which included
categories of HABC, Baby and Laundry; involving testing and prototype
environments
. Directed the development of a prototype take-a-way food service concept
for Embassy Suites Hotels
Senior Production Manager - Production Director
November 1998-April 2004
. Supervised a team of six production managers; interviewed and reviewed
production staff; hired freelance talent including photographers,
retouching artists, and illustrators
. Helped create an aftermarket accessories prototype store for Ford Motor
Company-Flexivity; assisted in the research and purchasing of a distinct
product mix, developed merchandising guidelines and product placement
strategies, packaging platform, and a 12-day store installation
. Assisted in the development and launch of a unified brand for Disney
Vacation Club
. Designed and developed 'Production 101'- a series of workshops and tools
that helped educate internal teams and clients on production methods and
processes, improving client/agency communication and speed of workflow
Production Manager
October 1997-November 1998
. Directed production from concept through delivery; managed project
workflow to ensure quality, timelines, and accuracy; led production
meetings and generated status reports; developed and communicated project
schedules and deadlines
. Led the development and execution for numerous unique client initiatives
including tradeshows, displays, sampling programs, and marketing programs
THE EDUCATIONAL FOUNDATION of
THE NATIONAL RESTAURANT ASSOCIATION, Chicago, IL-April 1996 - October 1997
Production Manager
. Central point of contact for all print production initiatives within the
association
. Managed the workflow of multiple projects from inception through
completion
EDUCATION
Saint Mary's University, Winona, MN
Bachelor of Fine Arts in Business Marketing
Senior Class President
Outstanding Senior Candidate-
One of five nominees for the Outstanding Senior Women Award
Junior Class President
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