Sales Manager
Resume:
Susan M. Wytrych
Feeding Hills, MA 01030
Home: 413-***-**** **********@***.*** Cell: 413-***-****
Professional Summary
Results-driven product, marketing, and sales manager with proven ability
to: drive new product development for branded products; direct cross-
functional teams; manage complex long-term projects for the consumer,
office supply, catalog, and retail superstore channels. Expertise in:
New Product Development Strategic Planning
International Product Management Product Launch Planning
Supply Chain and Channel Management Package Design and Collateral
Development
Project Management Market Research & Competitive
Analysis
New Business Development
Experience
MeadWestvaco, Kettering, OH 2003 - 2009
Packaging and Office Supplies Company.
National Account Executive, Consumer and Office Products Division 2005 -
2009
General Manager of one of the largest superstores in the consumer
marketplace, Staples. Responsible for achieving sales goals and executing
the marketing/product assortment for the retail store chain and contract
catalog business.
. Boosted annual sales revenue by 20% year over year.
. Entered new market channel, increasing overall sales by $2M in the first
year.
. Developed new products and programs exclusively for Staples resulting in
first- to- market product introductions.
Marketing & Sales Account Manager 2003 - 2005
Consumer and Commercial Imaging, Papers Group
Led new product development research teams for new ink jet high resolution
papers. Worked on developing consumer packaging and branding messages for
new products.
. Increased new customer portfolio over 50%.
. Established profitable relationships with Fortune 500 companies,
including: Hewlett Packard, Kodak, Avery Dennison, and Fuji
Intelicoat Technologies, Inc., South Hadley, MA 1996 - 2003
Formerly Rexam Image Products. Four hundred million dollar ink jet coating
company.
Worldwide Director, Marketing, Desktop and Proofing Media 2000 - 2003
Oversaw all sales and manufacturing of branded, OEM, and private label
digital product lines, including marketing strategies, budgets, inventory,
and P&L responsibilities. Developed multiple new products for the consumer
marketplace, and worked with customers to enhance opportunities for new
product distribution. Managed Technical Services department (staff of 4).
. Developed and executed a new sales venture in the educational and craft
market segment which resulted in a new product line directed towards the
teacher/education market as an on-line service for projects and classroom
activities.
Susan M. Wytrych Page Two
Intelicoat Technologies, Inc. (continued)
. Worked on a branding effort for a new line of digital media called "My
Project" and launched a new website to support the program, increasing
market penetration of digital media in the classroom.
Worldwide Product Manager, Desktop Media 1996 - 2000
Managed the specification, manufacturing, marketing and sales of OEM, and
private label desktop product lines. Established market strategies,
forecasts, budgets, and pricing. Products included both ink jet and color
laser.
. Grew desktop inkjet media sales by 50% by developing new product
platforms in the ink jet industry and by aggressively pursuing new
potential customers.
S&S Worldwide, Colchester, CT 1994 - 1996
Direct mail marketer to the health and recreation industry.
Director, Merchandising, Health, Recreation, and Consumer Markets
Responsible for the development and implementation of new products and
catalog development. Had complete P&L responsibility as well as
determining marketing strategy for all markets. Included 6 catalog titles
in both consumer and business-to-business marketplaces.
. Produced the first profitable consumer games and gift catalog - World
Wide Games.
. Increased average order size of catalog by 40% through special gift
incentives and offers.
. Reduced inventory costs by 20% through formalized forecast processes and
vendor negotiations.
Catalog Manager, Adaptability
Completed P&L responsibility for the development and implementation of new
products and catalogs for the Adaptability catalog line (both b-to-b and
consumer) as well as website launches.
Education
B.S., Business Administration/Marketing Management
Fitchburg State College, Fitchburg, MA
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