Sales Manager

N atascha Otero-Santiago

Miami Shores, Florida 33138

305-***-**** • **************@*****.***

Objective

To obtain a challenging position as a public relations specialist where I can effectively use my social media and

communications knowledge to meet the goals of an organization.

Experience

2010

Department of Commerce, Census 2010 Miami, FL

Field Operations Supervisor / Miami East Office

• Supervised a team of 7 Crew Leaders and 110 Enumerator during field operations.

• Part of a team that completed an assignment of 90,000 cases

• Conducted individual and group training sessions in field operation procedures, and supervisory

responsibilities.

• Submitted requests for replacement workers, assessed trainees, and determined job placement

ensuring an interrupted workflow.

• Monitored the progress and performance of census field operations, collected, reviewed and certified

completed work assignments and ensured assignments were delivered on schedule.

• Worked on five different operations

• Provided instructions to crew leaders for improving production and performance to meet deadlines.

• Consistently finished operations in a timely manner with the highest production standards.

2007 2008

Chaminade Madonna College Preparatory Hollywood, FL

Associate Director of Marketing, Public Relations and Special Events (Consultant)

Responsible for the development, coordination and implementation of a comprehensive

communications plan intended to improve and showcase the school’s image.

Handled the design and writing duties of press releases, newsletters, and brochures.

Pitched stories to the local media.

Coordinated all logistics for special and fundraising events including the annual alumni gala.

Designed, organized, and wrote all content for the school’s Alumni Newsletter distributed to 3,000

alumni of the school.

Collaborated with the Development Director in implementing several all school fundraising initiatives.

Created and managed activities for 800+ student body, volunteers, and teachers.

1999

GEMS Television Network Miramar, FL

Program Manager – “GEMS Women of the Year Awards” (Consultant)

Organized and implemented all details for an annual award ceremony geared as a fundraiser for the

Susan G. Komen Breast Cancer Foundation.

Responsible for allocation of a $100,000 budget for the event.

Organized all aspects for press, public relations, hotel accommodations, venue for the event and VIP

guest list.

Acted as the network’s hospitality ambassador for six music acts and the ten women honorees at the

event. Supervised all personnel who were involved in the event.

1997 1999

Museum of Contemporary Art North Miami, FL

Programs and Publicity Coordinator

Responsible for all aspects of museum’s media and public relations, involving strategies to attract

local and national news coverage.

Wrote all publicity materials, including press releases, pitch letters, brochures.

In charge of the design, production, and copy writing of newsletter.

Successfully developed and coordinated public and membership programs, including Music @

MoCA, film and lecture series and symposia.

Organized more than forty special events, including all logistics for opening receptions and

fundraisers. Supervised volunteers and employees.

Planned the first MoCA Art Travel Series – a tour for Miami art collectors to visit renowned art

collections and museums throughout the country.

Implemented outreach programs which appealed to the diverse population in the Greater Miami area

for groups like Best Buddies, the Jewish Federation, and the Visitors and Convention Bureau.

1994 1997

Wolfsonian Foundation Miami Beach, FL

Promotion and Sales Coordinator

Developed and implemented strategies to market the foundation’s publications to a national and

international audience.

Managed advertisement and sales.

In charge of book orders and billing of subscriptions

Assisted in the writing of grant proposals which secured sponsorship of $200,000

Coordinated events to present the publications in Brazil, Washington D.C., New York and Miami

Education

1991

Tufts University Medford, MA

Master of Arts

Double Degree in Art History and Museum Studies

First graduate of the Museum Studies Program which provided Marketing and Public Relations

courses for non profit organizations.

Concentration in Contemporary Art

Internship at the Museum of Arts, Boston with the American Paintings Department

Researched information and authored entries for exhibition catalogue of The Lure of Italy

1989 Tufts University Medford, MA

Bachelor of Arts

Double Major in Art History and History

Minor Degree in Women Studies

Skills

Fully Bilingual in English and Spanish (oral and written)

New Media Expertise

Computer Knowledge (Windows XP, Vista, Adobe Photoshop, Dreamweaver)

Excellent and effective communicator

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