Real Estate Sales
Resume:
Rosalyn L Corder
**** **** ****, *********, ** **205
********@********.**.*** ( http://www.linkedin.com/in/rosalyncorder
704-***-**** (cell) 704-***-**** (home)
Skills Summary
An experienced marketing-administrative professional who will
o Collaborate with all levels of management to set, analyze and achieve
marketing goals
o Independently manage multiple projects and be a valued team member
o Be a brand ambassador, develop strategic marketing programs and direct
advertising agencies and media
o Create new business proposals and reports with attention to detail
o Write copy for newsletters, web sites, press releases and marketing
collateral
o Provide excellent customer service for internal and external customers
o See the big picture and think creatively, with a practical approach
o Plan special events and community outreach opportunities
o Analyze and negotiate contracts and proposals
o Be proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
and knowledgeable about social media
o Maintain integrity, a professional image and a sense of humor
Work Experience
Helen Adams Realty, Charlotte, NC 2004 - Present
NC Broker/NC-SC Realtor
o Residential real estate sales and marketing, market research and
analysis, property management, contract negotiation and customer care
o Platinum Quality Service Award (2009, 2008, 2007, 2006)
o Buyer Representative (ABR)
o Quality Service Certified (QSC)
o Member National Association of Realtors (NAR)
o Member North Carolina Association of Realtors (NCAR)
o Member Charlotte Regional Realtor Association (CRRA)
o Member Carolinas Multiple Listing Service (CMLS)
o Crescent Communities Gold Circle of Realtors
o Bronze Sales Award
Saussy Burbank, Inc., (Homebuilder), Charlotte, NC 2000 - 2004
Marketing Manager
o Planned and directed marketing and advertising for Saussy Burbank, the
mid-Atlantic homebuilding entity of Arvida, the real estate
development arm of The St. Joe Company (NYSE: JOE)
o Collaborated with executive management for best ROI
o Developed and successfully managed annual marketing budget of $2.6M
o Total sales revenues increased: $51M (2000) /$100M+ (2002) /$150M+
(2003)
o Increased overall on-site prospective buyer traffic by 152% in two
years
o Directed and managed the development, content and maintenance of the
company's first web site
o Wrote web content, newspaper special insert copy and press releases
o Placed all print media with reps and directed other advertising
through agency of record
o Planned and directed public relations activities including Realtor
outreach and customer events
o Hired and supervised marketing and sales administrator
o Executive board member of Sales and Marketing Council of the
Homebuilders Association of Charlotte; the HomeArama Committee and the
Parade of Homes Committee
Rosalyn L. Corder, ********@********.**.***, Page 2.
Lincoln Harris & Pappas Properties LLC, Charlotte, NC 1996 - 2000
Project Coordinator/Licensed Executive Assistant
o Coordinated marketing, advertising and sales support for land
development projects including Birkdale, a 64-acre master-planned
residential golf community; Birkdale Village, a 52-acre office and
retail mixed-use project; Phillips Place, an award-wining, 130,000-sq.
ft. mixed-used specialty retail complex
o Directed advertising agency of record regarding ad concepts, marketing
collateral and customer promotions
o Composed corporate communications to investors, government leaders,
land planners, architects and contractors
o Wrote copy for marketing brochures, quarterly newsletters and press
releases
o Oversaw layout of Birkdale golf and residential web sites and wrote
content
o Supported developer with land assemblage by writing contracts,
negotiating with prospective sellers and working with attorneys
o Supported developer with retail space lease-up by researching and
communicating with prospective retail tenants
o As a licensed real estate salesman, assisted in closing $12M+ in
commercial and residential annual transactions
o Managed highly confidential financial records with Quicken
Wray Ward (Advertising), Charlotte, NC 1995 - 1996
Account Coordinator
o Supported the president and two senior account executives with all
aspects of account management
o Compiled, edited and published new business presentations for
prospective clients
o Managed local NPR account
o Initiated job starts and prepared contact reports for creative
briefings
o Handled customer phone call requests and maintained customer files
Other Work Experience
o First Presbyterian Church, Charlotte, NC: Desktop Publisher
o Charlotte Country Day School, Charlotte, NC: Teaching Assistant
o E. F. Hutton & Company, Atlanta, GA: Sales Assistant
o Ramapo Bank, Wayne, NJ: Teller
Education
BA, English, University of Georgia, Athens, GA
Other Education
o North Carolina Real Estate Salesman License (Broker), Mingle School of
Real Estate, Charlotte, NC
o Accredited Buyer Representative (ABR), Mingle School of Real Estate,
Charlotte, NC
o Quality Service Certified (QSC), Helen Adams Realty, Charlotte, NC
o The Customer: Ron Willingham Integrity Training Systems, Arvida,
Charlotte, NC
o Understanding VALS, Psychology of Consumers, Arvida, Charlotte, NC
o IRM I Certificate: Understanding Housing Markets & Consumers; IRM II
Certificate: Marketing Strategies, Plans and Budgets, National
Association of Home Builders Institute of Residential Marketing
Past/Present Community Involvement
o First Presbyterian Church
o Loaves and Fishes Food Pantry
o Habitat for Humanity
o Junior League of Charlotte, The Crier, writer
o Charlotte Country Day School
o Charlotte Chamber of Commerce
o Charlotte Symphony Designer House
o Humane Society of Charlotte
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