Project Manager Sales
Resume:
JAMES P. HIRSCH
New York, New York 10002
******.******@*****.***
SUMMARY
Creative professional with 8 years of experience in new media,
interactive marketing and production seeks to leverage cross platform
team leadership and art directing skills.
EXPERIENCE
GOOD CORPORATE CITIZEN
Creative Director
August 2008 - Present New York, NY
. Producer and Creative Director of a multimedia production and
interactive branding agency (http://www.goodcorpcitizen.com)
. Direct creative design and production for interactive and print
marketing campaigns including: Social Media, Email, Video and Search
Engine Optimization & Marketing
. Oversee all new business development, project scoping and client
relations
. Supervise all project management, delivery schedule and budgeting
. Manage client interface and workflow between design, printing,
programming and development teams to meet creative and budgetary
specifications
. Conceptualize and execute video, print and interactive branding tools
for clients
. Produce photo shoots and a national multimedia marketing campaign with
TV commercials airing on NBC, print collateral and online banner ads
. Created an after-school documentary filmmaking program for
underprivileged Bronx high school students, integrating film theory,
photo-journalism and mentoring
HBO
Creative Director
July 2004 - April 2008 New York, NY
. Directed design and development of all print media, outdoor
advertising, packaging and multimedia assets, including DVD menus and
promotional websites
. Supervised the conceptualization and brand development for DVD titles
including Sex and the City, Deadwood, Rome, Flight of the Conchords,
Six Feet Under, Curb Your Enthusiasm, Extras, The Wire, John Adams and
Dane Cook, among others
. Managed and led internal creative team and external contractors for
all projects
. Oversaw development, design and printing budgets upwards of $1MM for
major, global brands
. Wrote copy and approved content for print ads, radio & television ad
scripts, packaging, menus, sales letters and trade materials
. Directed design execution for key art, posters, websites, e-mail
campaigns, online ads and interactive marketing assets
. Conceptualized and directed menu design and navigation, online trade
materials, announce kits, promotional materials and point-of-sale
merchandisers
. Directed the production of bonus features, trailers and TV spots for
major brands
. Orchestrated digital asset workflow for HBO's web and digital
distribution groups
. Directed workflow of all projects with internal teams and external
vendors including printers, producers, agencies, designers, menu
houses and authoring facilities
. Realized budget savings of up to 50% on releases in accordance with
P&L goals, saving hundreds of thousands of dollars
BBC WORLDWIDE AMERICAS
Project Manager, BBC Video
May 2002 - June 2004 New York, NY / London, UK
. Managed U.S. production, promotion and marketing, wrote consumer print
ad copy and liner notes and directed TV spots and trailers for The
Office (the UK original)
. Spearheaded drive to release The Office on DVD, extend market reach &
build brand
. Developed marketing plans and sales strategies, directed DVD
production, wrote copy for packaging and menus, and supervised design
for top brands including Blue Planet
. Produced behind-the-scenes extras and conducted research for key
releases
. Created marketing partnerships with HBO, The Onion, Broadway Video,
and others
. Awarded transfer to London headquarters due to my role in The Office
brand success
CENTRO DEL MUCHACHO TRABAJADOR
Volunteer Teacher / Business Manager
Sept 1999 - Sept 2001 Quito, Ecuador
. Managed several small businesses run by the CMT (an NGO for
underprivileged street children in Ecuador), and directed sales and
marketing efforts
. Instructed courses in Spanish while mentoring street children and
their families
. Developed Sales and Marketing program and provided career guidance for
students
. Edited and authored newsletters sent to all benefactors
. Produce digital content and marketing solutions and coordinate
fundraising activities with Good Corporate Citizen
EDUCATION
UNIVERSITY OF WISCONSIN - MADISON
B.B.A., Real Estate and Urban Land Economics
May, 1997 Madison, WI
AWARDS
'07 DVD Critics Awards: Six Feet Under, Complete Series
'07 DVDA Excellence Awards: Six Feet Under, Complete Series
'07 DVDA Excellence Awards: Deadwood Season 2
'06 DVDA Excellence Award: Classical Baby
'06 VSDA DVD Award: Six Feet Under Seasons 3, 4 & 5
'05 MIPCOM DVD Award: Deadwood Season 1
SKILLS
Expert in Microsoft Office Suite, Adobe Suite and Mac programs
Certified in Adobe Photoshop and Illustrator
Proficient in Flash, Quark, Java, HTML, InDesign and Dreamweaver
Copy and Script Writing and Editing
Fluent in Spanish
AFFILIATIONS
Voting Member, British Academy of Film and Television Arts (BAFTA)
Member, National Academy of Television Arts & Sciences (NATAS)
Member, Producers Guild of America (PGA)
Council Member, Gerson Lehrman Group
Chief New York Fundraiser, Centro del Muchacho Trabajador Volunteers
Founder, South Bronx High Documentary Filmmaking Program
Board Member, Norfolk Tenant Arms Corporation
Volunteer, New York Cares
PORTFOLIO
www.jamesphirsch.com
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