Sales Marketing

ERIK T. MIKISCH

*** **** *** ****** **., #****, San Jose, CA 95110 • Cell Phone: 917-***-****

EXECUTIVE PROFILE

Senior Marketing Executive with 20 years of success building internet, digital media, and technology businesses.

Extensive background designing websites, application software, managing development projects, and supervising

deployment and user training. Focused and driven, with experience motivating teams in the US, Latin America,

Europe, and Asia-Pacific. Bilingual - English and German.

• Project Management and Development of • Communicate with Customers, Users, Developers,

Websites, Applications, and Infrastructure Outsourced Teams

Technology • Web 2.0, Media, and Social Network Expertise

• Define Design and Use Cases • Team Building, Supervision, and Motivation

PROFESSIONAL ACCOMPLISHMENTS

GREAT NORTHERN PRODUCTS, INC., (www.gnpinc.com), Exeter, NH 2009 - present

PRINCIPAL

Online distributor of industrial products.

• Built multiple product-oriented websites to generate e-commerce transactions for company, including initial

design, content generation, deployment with SEO and SEM efforts.

HARABARA, INC., (www.harabara.com), San Francisco, CA 2009 - present

PRINCIPAL

Establishing a digital media and information company in the green/cleantech space. HaraBara GreenBase, an essential

information resource for businesses with a comprehensive, in-depth way to access actionable information related to

green, sustainable, environmentally oriented products, company actions, technology, research, engineering and

government developments.

• Built marketing strategy, incl. defined products and product positioning, designed and led website development

efforts, including SEO (page rank 5 within 6 month) and SEM efforts for traffic generation.

• Led organization from zero to first sales of internet based market intelligence product and services to Fortune 500

customers, such as Diageo (Guinness, Jose Cuervo, Smirnoff, etc.), PG&E, and others.

• Defined usage of content and user/subscriber interaction, including daily newsletters, press releases, social media

promotions.

BELIEF NETWORKS, INC., (www.beliefnetworks.net), Charleston, SC 2008 – 2009

BUSINESS DEVELOPMENT

Launching of a semantic web technology start-up (SaaS) in targeting ad networks with ad placement optimization, web

publishers with relevancy based content linkage, and media agencies with social network listening capabilities.

• Led product marketing, incl. value proposition, pricing, marketing material development, and sales tactics.

• Identified first prospects and successfully managed pilots with large ad network (Adbrite) and web publisher

(TPCo).

THOMASNET, (www.thomasnet.com), New York, NY 2001 – 2008

BUSINESS DEVELOPMENT THOMASNET.COM

Transformed a print centric media offer into the leading industrial B2B digital media and technology organization with a B2B usage

of more than 40 million user sessions and 100 million conversion actions. Recruited to develop strategy for global expansion

of Thomas’ online media products and technology solutions.

• Led and managed custom website development and integration with existing websites of Thomasnet's content

publishing and e-commerce solutions for industry leaders Parker Hannifin, ITT, Caterpillar, Alcoa, Nook

Industries, Swagelok, and others.

• Drove strategy and product development of Thomasnet's SaaS based content management solutions (for CAD and

product information) targeting the marketing and engineering functions of small, medium, and large manufacturing

organizations driving more than $10 Million annually.

• Spearheaded marketing and technology partnerships, incl. co-branded website development with Oracle, i2

Technologies, SAP, PTC, Autodesk, Solidworks, UGS PLM, etc.

• Led content licensing and syndication efforts with LexisNexis, Factiva, and others.

RAMDOR SYSTEMS, (www.ramdor.co.il), Boston, MA 1997 – 2000

MARKETING

Established Israeli-based financial management software developer in the U.S.

• Led product development efforts to release software acceptable to US market, including user interface, help and

documentation.

• Transitioned the Company into an internet-oriented organization by introducing first SaaS solution.

• Secured accounts and deployed software with General Motors, Fleet, Caterpillar, and the U.S. Navy.

FTP SOFTWARE, (www.ftp.com), Andover, MA 1994 – 1996

Internet infrastructure software leader, pioneering TCP/IP networking products for PCs.

• Designed and managed marketing, advertising, and public relations programs as well as managed engineering and

product marketing activities supporting OEM business.

• Secured key revenue deals and supported deployment with UB Networks, Hewlett Packard, Bay Networks, and

Microsoft.

PRIMAVERA SYSTEMS (NOW ORACLE), (www.primavera.com), Philadelphia, PA 1989 – 1993

GENERAL MANAGER INTERNATIONAL DIVISION

Established project and portfolio management software developer's global presence.

• Developed and executed localization projects for German, Italian, French, Korean (Hangul) versions, including user

interface, help functions, and extensive printed documentation.

• Trained sales channel, trainers, and enduser customers.

• Secured the single largest sale in Primavera’s history valued at $1.7M with German ministry of construction,

supervised the nationwide deployment

EDUCATION

TECHNICAL UNIVERSITY BERLIN, Berlin, Germany 1986

M.B.A., Summa Cum Laude

Thesis on “Project Management for Small-to-Medium Sized Enterprises” Completed at Stanford (1988)

B.S., Mechanical Engineering and Business (1984)

PRESENTATIONS and PROFESSIONAL AFFILIATIONS

Presenter: Software and Information Industry Association’s US Summit, 2010, Global Summit, 2007 and 2006

Presenter: Electronic Industry Alliance’s ECA Summit, 2007

Guest Lecture: UC Berkeley; “Cooperation between Global Teams” 2000

Guest Lecture: Boston College, Business School; “Establishment of an International Software Company,” 1998

Board of Advisors: Boston University’s ('95–'97), Wharton School ('89-'94), Stanford University ('88) International

Assoc. of Students in Business and Economics

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