Marketing Sales

Heather E. Rankin

Cell: 614-***-****

Email: ********@*****.***

Objective

Strategic, detail oriented Marketing Professional, with excellent writing

skills, eager to contribute expertise toward supporting a dynamic

organization.

Technical Proficiency

. InDesign

. Illustrator

. Dreamweaver (Basic)

. Photoshop

. MS Office Suite (Excel, PowerPoint, Publisher, Word)

. Windows Vista/XP/Me/2000

. Mac OS 9/10

Professional Experience

Vision Wireless, LLC - Augusta, GA, 2008 - present

Marketing Coordinator

. Strategized with Sprint Sales Executive to implement local and national-

level marketing campaigns.

. Designed various marketing material such as web banners, e-flyers,

postcards, posters, press releases, print ads, radio scripts to increase

brand awareness, secure brand loyalty and/or stimulate new leads.

. Assisted company ventures by taking on administrative duties in

overseeing a variety of company events. (i.e., tradeshows, seminars,

sales meetings)

. Intergraded/tracked the creative/technical development of marketing

campaigns including email marketing, social marketing, web banners, and

variable print/direct mail

. Facilitated positive internal workflow through support marketing

material for the company's in-bound customer support center.

. Managed an annual marketing budget from $50,000 to 125,000, which

spanned 10-15 campaigns.

. Sharpened marketing efforts in social media by actively participating in

various American Marketing Association webinars and seminars.

The Verge Newspaper - Augusta, GA, 2008 - present

Freelance Journalist

. Helped maintain the publication's monthly focus on community activism

towards downtown Augusta, from local events to profiling businesses.

UniPrint - Columbus, OH, 2003 - 2007

Account Coordinator

. Assisted clientele with quotes and alternatives solutions to suit their

needs.

. Maintained versatility in design, print production and management

through multiple print accounts such as course packets, brochures,

booklets, flyers, and posters.

. Served as liaison between various departments and outside vendors to

ensure that communication flowed effectively.

. Daily supervised student employees with workflow while building morale

at their workplace.

Jerome Schottenstein Center - Columbus, OH. 2000 - 2003

Marketing Assistant

. Coordinated with marketing department in planning, budget, development,

and distribution of promotional materials. (i.e., Organized publicity

stunts and media events)

. Developed and maintained electronic filing system for various event

press material.

. Designed ads, posters, press releases and flyers.

. Negotiated discounts and sponsorships with radio and print managers for

trade in advertising which increased visibility by 50%.

. Assisted marketing department by managing local and national ad budgets,

schedules and accounts.

Education

Bachelor of Arts, Communication Ohio State University - Columbus, Ohio

March 2007

Emphasis in Strategic Communication

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