Manager Software

Craig S. Ellis

* ***** *** **** ( Saint James, NY 11780 ( iPhone: 631-***-**** ( email/chat:

********@***.***

Profile

Senior Software Technology Professional

Renaissance Technologist / Technical & Business Innovator / Strategic

Thinker / Seasoned Leader

An accomplished results-driven professional with over 20+ years of software

experience working with Fortune 50 to 1000 customers in formulating

holistic approaches to deliver lucrative solutions integrating diverse

channels (including mobile, web, media, and emerging technologies). Strong

technical and business acumen with experience creating strategic & tactical

plans, establishing mutual goals, and managing complex engagements. Well

known as a "hands on" / "lead by example" manager creating collaborative

environments yielding vibrant designs and successful solutions.

Solution Competencies:

Wireless / Mobility (handset Enterprise Architecture Consumer & Embedded

& services) Devices

Financial / Trading Systems Web Solutions (presentation, Open Source Strategies

content, search)

Technology Competencies:

Apple iOS (Cocoa, Media, Apple Mac OS X (client & Objective-C, Xcode,

Core, Foundation) server) Instruments

Java SE, Java ME, Java EE, XHTML, HTML, CSS, JavaScript Windows SDK and .NET

Java Card

Professional Experience

Founder Sept 2009 - Present

Great Oak Software, Inc

As a member of the Apple Consultant Network (ACN), founded company with the

charter to provide mobility solutions for business, professional, and

enterprise customers leveraging Apple iPhone, iPad, iPod Touch, Apple TV,

Mac OS X, and Mac OS X server.

Scope of Responsibility:

. Manage all aspects of business (Executive Management, App Development,

Marketing/Sales, Fulfillment, and Support)

. "Hands on" Apple iOS architectural design, development, and

deployment/management (iTunes Connect/AppViz).

. Liaison with NYC & Long Island Apple stores and fellow ACN members

. As a member of the local chamber of commerce, network with businesses

and general community to promote company offerings and evangelize Apple

product based solutions.

Selected Achievements:

. Created solid pipeline of internal & external iOS projects targeted for

App Store:

o Educational iPad App with WW Photographer - "Rick Sammon's Light It!"

(Obj-C, custom UIKit interface, multi-media, Available Now)

o Golf lessons iPad app with PGA pro - "Skip Marini Golf Lessons" (Obj-

C, custom UIKit interface, multi-media, Available Sept 2010)

o Enterprise management iPad app (Obj-C, restful APIs, network security,

Available Oct 2010)

o General Web / social media iPhone application (Obj-C, iOS 4.0, iAd,

restful APIs, Available Oct 2010)

. Achieved Apple certifications on Mac OS X Snow Leopard client and server

platforms:

o Apple Certified Support Professional 10.6 (ACSP)

o Apple Certified Technical Coordinator 10.6 (ACTC)

. Earned Apple Sales training highest partner award 2009 & 2010:

o Apple Product Professional (APP)

o Sales Professional Recognition (SPR)

Enterprise Architect, Mobility and Open Web Nov 2009 - Present

LexisNexis, Global Architecture and Research

Within the CTO organization, responsible for defining and governing

corporate mobility and open web technical strategies.

Scope of Responsibility:

. Establish partnerships with key vendors to discover emerging markets and

technologies that increase corporate competitiveness and yield new

business opportunities.

. Work with corporate business, development, and content leaders to insure

mobility product and open web architectures are functionally vibrant to

strategic business directions.

Selected Achievements:

. Authored corporate strategy to crystallize product initiatives around

smart phone and eBooks devices.

. Solely developed high fidelity Objective-C iPad app for education market

to demonstrate workflow integration of several product assets which

helped secure corporate mobility strategy initiatives at the CxO level.

. Instituted podcasting as the means to extend the reach of the CTO

organization using Podcast Producer.

. Enhanced architecture of LexisNexis iPhone "Get Cases" application to

increase performance, reliability, and code reusability (iOS 3.x - 4.0).

Available on Apple App Store Now.

. Technical coordinator of Apple corporate relationship and Apple WWDC

attendee.

Craig S. Ellis, Professional Experience Continued...

Page 2 of 3

Director of Professional Services, New Product Nov 2008 - Nov 2009

Delivery

Wolters Kluwer, Global Platform Organization

As part of the CTO organization, lead WW services organization that owns

the solution architecture and implementation of online media systems.

Services include content transformation, search capability & optimization,

presentation, and back office integration.

Scope of Responsibility:

. Lead team of architects, project managers, offshore development

resources, and content & search specialists.

. Manage full lifecycle of multiple diverse projects (matrix organizations,

multiple domains, cross geographies).

. Responsible for budget, forecasting, and financial reporting for all

professional services organization.

Selected Achievements:

. Delivered wins in Australia and North America in addition to creating

opportunity pipeline in Europe.

. Implemented professional services full life cycle engagement model

process improvements.

. Achieved increased accuracy and timeliness in project cost estimates.

Senior Systems Engineering Manager, North America July 1997 - Nov 2008

Sun Microsystems, Javasoft

Strategic software organization chartered to assist companies to embrace

and extend presence in the networked economy by leveraging Sun's software

platforms, technologies, web properties, and professional services.

Solution areas include wireless, Web, SaaS, new media, consumer

electronics, embedded systems, digital cable, social networking, and other

emerging markets.

Scope of Responsibility:

. Directly responsible for regional product strategies, solution design,

engagement management, and service delivery. Scope includes Sun's

entire software portfolio (Java, Solaris, middleware, IdM, SOA,

virtualization, and desktop) in addition to monetize web properties,

brands, and communities (development and open source).

. Lead North American technical software organization of systems engineers,

senior architects, project managers, and evangelists to define & drive

solution designs across various vertical markets (including wireless,

enterprise, telco, new media, consumer electronics, and federal).

. Drive Java ME platform growth in wireless ecosystem (carriers, NEPs,

device manufactures, and 3rd parties) by formulating solutions for

development tools, optimized platforms, applications and service

delivery infrastructure.

. Lead RFP responses, PoCs, pilot projects, and formulate project

engagement strategy.

. Member of cross-divisional organization to harvest corporate research lab

technologies.

. Facilitate business growth in strategic named accounts (e.g. IBM, Cisco,

Apple, Google, Dell, RIM, Intel, AMD).

. "Trusted advisor" with key customers, channel partners, and solution

providers.

Selected Achievements:

. Solution designs directly resulted in 100s of millions of deployments

across several vertical markets.

. Throughout tenure (11+ years) met or exceeded personal and team goals.

Awarded "World Wide Systems Engineering Manager of the Year" in 2000

(Sun's highest attainable field award).

. Senior cross-divisional team member that managed product go to market

strategies for Real Time, Embedded Java, and RFID product that captured

significant design wins in key markets (financial, energy, government).

. In carrying the "voice of the customer" in cross-functional product

steering committees, acquired full product life cycle skills responsible

for feature roadmaps, business models, service, and market strategy.

. Designed and implemented new technical tools for the world wide

organization to increase organizational efficiently though improved

resource insight to better identify and capture market opportunities.

. Management style consistently created collaborative environments

yielding highly successful and efficient technical teams with little

turnover (~5% annual) through out tenure.

REUTERS (now part of Thompson Reuters) December 1989 - June 1997

Senior Product Development Manager - Web Technologies (Mar 1996 - Jun 1997)

"Green House" R&D organization leveraging web and open source technologies

to develop financial research publishing systems. Capabilities include

publishing, search, and push notification of digital media (HTML, PDF, Java

applets, audio/video streaming).

Selected Highlights:

. As product development principle, collaborate with corporate cross-

functional teams to define common web infrastructure technologies for

reuse in multiple corporate web product offerings.

. Acquired knowledge and experience to lead, manage, and continually

develop multidisciplinary tiger teams (technical, creative, and QA) for

rapid development environments (time boxed development process models).

. Acquired hands-on skills to design, develop, and deploy digital media

publishing systems using web, Java, PDF, and streaming media

technologies.

Craig S. Ellis, Professional Experience Continued...

Page 3 of 3

REUTERS (continued)

Senior Product Development Manager - Client Site Systems (Dec 1989 - Feb

1996)

Product development organization responsible for the full product life

cycle of real time trading systems for foreign exchange instruments (spot

and forward swaps) using intelligent chat, automated matching, and soft

matching (formatted negotiations) paradigms. These systems (Dealing

2000/3000 suite) manage multiple billions of dollars in daily transactions

still today.

Selected Highlights:

. Manage global development organization (US and UK) comprised of system

architects, project leaders, software developers, technical

publications, quality assurance, and support.

. Senior member of end-to-end architecture committee responsible for

system functional definition, network protocols, system reliability &

performance, implementation, capacity planning, and maintenance that

consistently met key product quality parameters (KPQPs) of 5 nines

reliability (99.999%).

. As a "hands on manager" championed several key technologies in areas

such as automated testing (MS-Test), development and bug tracking tools

(Visual Studio, Visual Basic), Windows platform migrations strategies

(Win16, Win32s, Win32NT), and common object models (DLLs, OLE).

. Lead specification of user interface and system data model architectures

using customer centric design utilizing participatory and iterative

design techniques, observational studies, customer interviews, usability

testing, and other forms of requirements discovery.

. Department contact point for Microsoft technical relationship.

Senior Software Engineer / Project Leader Jan 1985 - Nov 1989

Linotype Company

Linotype (aka Mergenthaler Linotype) was the early market pioneer of high

quality commercial publishing systems and services.

As senior technical and project lead of the Unix kernel systems software

team, designed and developed end-to-end work flow management solutions for

rich document design (page markup languages, font libraries, line art and

scanned images) with output to high resolution typesetters supporting

Novell & AppleTalk networking protocols.

Systems Programmer/Analyst May 1983 - Jan 1985

Coopers & Lybrand (now part of

PriceWaterhouseCoopers)

Software organization responsible for internal and external product

development for financial services.

As a systems programmer/analyst within the EDP division, developed

financial software products used by corporate accounts personnel to aid in

the auditing of client accounting procedures and statements. Research new

product and technologies for software development and PC operating

systems).

Education

. Master of Science in Computer Science (MS), 1989 - Polytechnic University

at Farmingdale

. Bachelor of Science in Computer Science, minor in Business (BS), 1983 -

SUNY Albany

Other Information

. LinkedIn Web profile: http://www.linkedin.com/in/craigsellis

. Professional Interests: Mobility, Semantic Web, Linked Data, Digital

Media, Online Publishing, Social Networking, Cloud Computing, Apple

Products (iMac, Mac Book Pro, iPad, iPod, iPhone, AppleTV, Airport

Extreme/Express, iLife '09, iWork '09, Aperture 3, MobileMe, Podcast

Producer), and Apple technologies (AppleScript, Automator).

. Personal Interests: Family, Music, Golf, Water Sports, Home Improvement,

and Digital Home Media Solutions

Contact this candidate