Marketing Company

Joni Bree Castillo

**** *** **** ****. #*** . Denton, TX 76205 . 940-***-****

************@**.***.***

EDUCATION Bachelor of Business Administration December 2009

Major: Marketing Denton, TX

Minor: Advertising

University of North Texas

EXPERIENCE Events Intern February 2010 -

May 2010

Texas Motor Speedway Fort Worth, TX

. Assisted in planning and executing promotions/events

. Applied organizational skills to assemble ticket packages

for Broadcast Affiliates

. Skilled in researching markets to expand Broadcast

Affiliate participation in Texas Motor Speedway's Total

Access program

. Monitored Total Access program activities, including

ensuring promotional activities are executed properly

Marketing/Promotions Intern February 2009 -

December 2009

Moroch Partners Dallas, TX

. Knowledgeable in creating and executing ideas for

promotional events

. Identified target markets and researched promotional

strategies

. Skilled in networking in order to coordinate plans and

achieve goals

. Proficient in creating and maintaining media lists

Job Shadowed an Account Planner Position November 2009

The Richards Group Dallas, TX

. Assisted with developing new ways to position a client in

the minds of the consumers

. Assisted with the secondary research process of client's

competitors

. Actively participated in creating and developing questions

for an online survey

Job Shadowed an Account Planner Position November 2009

TracyLocke Dallas, TX

. Researched and studied advertising campaigns to create a

better understanding of the client's industry and

primary/secondary competitors

. Monitored social trends that could cause an impact on

consumer attitudes and perceptions

PROJECTS RadioShack, Fall 2009

. Studied the current performance and strategies of

RadioShack to help determine strategic actions that the

company should take to enhance business and generate brand

awareness

. Created an action plan that clearly identified the specific

activities required to change and improve core capabilities

Rent-A-Center, Fall 2009

. Researched Rent-A-Center and its main competitors to

determine how to differentiate products and services in

order to define key success factors and create a

competitive strategic plan of action

. Aligned the company's business environment, strategies, and

core capabilities to improve business strategies

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