Manager Sales

Sud Kaushik

Ph: 978-***-****, M 240-***-****

Email: ***.*******@*****.***

Profile Summary

. Senior product & business leader with 10+ years experience, building

and launching 8 online, mobile and TV products, 3 services for

computer market & over 30 prototypes with partners

. Accomplished at developing innovative products that target emerging

markets, modeling scenarios, outcomes & presenting to and enlisting

executive support & funding for proposals

. Created services targeting home monitoring, child security, remote

health management using desktop and mobile applications under SaaS

model (software as a service)

. Adept at scaling products to millions of end users, building revenues

($240M), managing P&L ($120M) and delivering to key performance

indicators (KPI) of Revenue $, margin $, subscribers

. Accomplished at building cross-functional teams and leading through

critical, complex projects

. Highly skilled at both strategy development and operational execution

by continual monitoring of user feedback, KPIs, competitive trends, &

optimizing resources for the right tweaks or response

. Deep, hybrid business and technical experience including embedded

stints with engineers; also, experienced in pre-sales, business

development, global program and account management

. Expert at organizational relationships, negotiating tradeoffs and

managing product portfolios, roadmaps and product features

. Instilled into team an analytical & process framework blended with

speedy, entrepreneurial execution in ideation, financial modeling,

prototyping, user experience evaluation, prioritization

Career Highlights

Team Lead - FiOS TV & Direct TV Integration (Oct '09 - Present)

Verizon - Frontier Communication North Central Area (Part of Merger Team )

- Define, plan and set up FiOS TV product management & marketing processes

for Frontier FiOS TV

- Manage $120 M P&L; Track KPIs-ARPU, subs, markets, product revenues,

pricing for executive team

- As part of Leadership Team explored integration with Frontier's online

video (MyfiTV )and other video offerings; set up SWAT teams to stem FiOS

TV disconnect issues, drive sales and marketing to counter brand

confusion, clarify "message" and simplified offers to boost KPIs

- Managed team for smooth Direct TV re-assignment for the Frontier states

(13 states across US)

Product Manager / Sr. Product Manager / Group Manager

Verizon, Corporate Marketing Boston, MA

Multi Screen Video (Aug '07 -Oct '09)

- Build & launch Verizon's first digital content distribution platform to

drive $90M incremental revenues

- Develop overall product strategy for new multi-screen TV products, define

phases of execution, create MRD, use cases and requirements, engage cross

functional teams and beat schedule by 2 mos

- Define enhancements to drive consistent learn-buy-get-view experience on

mobile and online (PC) screens as TV and implement new infrastructure:

Content management, centralized profile & catalog

- Co-Lead vendor & integration discussions to define business rules across

back-end provisioning, billing systems, Digital Rights systems for

content protection and Video Content Management System

- Synthesize competitive research/focus group inputs to drive

prioritization on features, positioning and user experience and ad, free,

and other pay / subscription business models

- Set up and get financial models approved; create offers and set up go to

market tactics including pricing, positioning, collateral, training and

sales incentives and product bundling

- Create research briefs, positioning briefs; Help evaluate CDN provider at

better terms to cut content distribution costs by 80%;

- Coordinate programming & technical teams to clear three-screen EST

licenses from Hollywood majors

New Product Development - FiOS TV, internet apps and Online Video (Dec '03

- Jul '07)

- Define and launch Verizon's first online movie subscription business

directly working with Starz; rationalize this against Verizon.com content

& created cohesive video experience in Verizon portal

- Drove 4 M movie downloads in first 16 months & 400K subscribers;

leveraged this to drive data bundle sales up by 20% and penetration among

subs up by 12% and drove costs down by online sales

- Set up market trial for iobi in Newton MA, conducting focus groups and

surveys for iobi apps

- Negotiate SOW, terms & drive online and other video, digital music

"concepts" with Veoh, Entriq, Mediazone, Extend Media, Phillips,

SlingBox, Movielink, MusicNet, Sony Connect & Real Networks

- Work with GE Home Security, Casero Security, Yahoo, and AOL to prototype

multiple add-on internet services for Verizon's "iobi" and VAS-eCommerce

platforms. Work with Sharpcast, Smilebox, and HP for integrating picture

sharing with Verizon wireless phones, PC based media manager for

converged "cloud-based" digital vault

eBiz Projects (May '01 - Nov '03), Verizon IT, Boston MA

- Evaluated and revamped Verizon online help to drive better engagement,

built a team of 14 designers, engineers & business professionals to

deploy Kana and eGain applications and pioneered use of voice-over and

visual help gadgets

- Cut Average call handling time by 3 minutes, increased traffic to online

help by 12% by overhauling Help systems and re-working the IA for Help,

replacing the knowledge-base in the CRM systems

Dell Computer, Austin, TX Jan '94 - Feb 2001

Global Program Manager, Enterprise Professional Services Jul '97 - Feb

'01

- Globally manage large "elite" multinational programs on multi-national

roll-outs; consult on ROI and Total Cost of Ownership; responsible for

process improvements, manage relationship and overall coordination with

regional Project Managers

Opportunity Manager - Enterprise Opportunity Management May '96 - Jul '97

- Create & deliver pre-sales and executive briefings (Wal-Mart, HSBC,

Mobil, Nortel etc) to propose/discuss/present Dell's unique integration

models & Global Customer offerings and solutions,

- Authored RFP responses for large bids and assisted field sales with bid

coordination/ bid conferences; Assisted with setting up RFP database and

streamlining process

Business Strategy Manager - Server Products Group LoB, Dell Feb '95 -

Apr '96

- Helped launch the first server products for Dell competing against

strong corporate-market incumbents Compaq/IBM; helped streamline, set up

and manage global program management processes for Dell's top accounts

(from $10M and up, yearly run rate)

Pricing Analyst - World Wide Marketing Operations, Dell (Jan '94- Jan'95)

- Set pricing strategies and pricing for Notebooks and Servers; P&L

analyses, ROI analyses, Product End of life considerations, Product

transition and obsolescence considerations

Co-Founder, WebCanopy: Austin, TX Jan '00- Feb 2001

- Set up small onshore team to build ecommerce, web front ends with

fulfillment by contracted offshore units; wore many hats and did

projects from company naming to flyer design to biz dev to job bidding

and negotiations

Honors and Awards:

- Nominated for and graduate of Verizon Hi-Po Development Leadership

Initiative program, '05-'06;

- Verizon Excellence Award Finalist (March '05): FiOS TV deployment

- Verizon Excellence Award nomination (Dec '04) iobi market trials (Newton,

MA) and launch

- Dell Team Player Award for work on RFP, Opportunity Management processes

- Dell Global Program VP's Key contributor Award for pre-sales briefings

Education

MBA: McComb's School of Business, University of Texas, Austin: Jan '94.

(Sord Scholar)

BS Engineering (Bangalore University / Indian Institute of Science) (Govt.

of India Merit Scholar)

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