Marketing Project
Resume:
DEVYANI SIRUR
***** ********* ******* ******, ***. 1416, Austin, TX 78758
Phone: 281-***-**** Email: ************@*****.***
EDUCATION
Master of Business Administration, Marketing (Certificates in Product Management and
Business Consulting)
May 2009, C.T. Bauer College of Business, University of Houston, Houston, TX, GPA: 3.58
Honors Bachelor of Arts, Political Science and French Language, June 2004, University of
Toronto, Toronto, Canada
PROFESSIONAL EXPERIENCE
The Shideezhi Project, National Association of Women MBAs August 2009 – December 2009
Marketing Director
• Coordinated national launch of mentoring program for Native American youth.
• Designed fundraising plan and overall marketing plan to raise awareness and increase
enrollment by mentors and mentees.
• Produced brochures, content for social media marketing, copy for website; increased
enrollment by 81% over a 4-month period.
• Wrote grant proposals; conducted promotional campaigns at schools and national conferences.
• Raised funds and in-kind donations over $15,000 through fundraisers and auctions.
University of Houston, Houston, TX January 2008 – May 2009
Graduate Assistant
• Supervised 80+ undergraduate students as part of the “Connecting Bauer to Business” course
offered through the Department of Management, Bauer College of Business; evaluated and graded
assignments, maintained class grades roster.
Bauer Business Consulting Lab August 2008 – December 2008
Marketing Consultant
• Consulted with MassMutual Financial Group to develop ethnic marketing and communications
strategies.
• Provided market research (primary and secondary) for sustainability of financial initiatives
towards Hispanic community in Houston metropolitan area.
Plant Automation Services June 2008 – August 2008
Marketing and Event Management Intern
• Reviewed existing branding strategy and submitted recommendations.
• Assisted with production and organization of company’s annual conference of 200 attendees;
promoted the event through advertising, publicity, promotions, and collateral material.
• Wrote employee and industry panelist guidelines; wrote copy for upcoming events on company
website.
• Edited company publications.
MyITgroup, Ltd., Houston, TX October 2004 – November 2006
Manager, Consultant Services
• Managed a 200+ SAP consultant resource pool; matched Fortune 500 clients’ consultant
services requirements with talent and coordinated deployment logistics. Oversaw consultant
invoicing, timesheets, and expense reports.
• Prepared employee and subcontractor contracts and work orders.
• Prepared consultants for SAP project submission through screening candidates and formatting
resumes.
• Resolved time and expense issues. Reduced erroneous/delayed payments by 70%.
Project Coursework & Other Experience:
• Pro Bono Marketing Consultant for the Austin Hindu Temple; currently designing marketing
communications plan to promote monthly events, managing social media marketing (2010)
• Designed promotional marketing campaigns and materials as Marketing and Communications
Officer for Bauer MBA Society; designed and wrote monthly newsletter titled MBA Insider (2008-
2009).
• Devised marketing strategies to enable on-campus restaurants at the University of Houston
Hilton to increase summertime revenues (2008).
• Marketed on-campus speaker events, designed promotional materials, and organized
fundraisers for the Political Forum, University of Toronto; increased membership by 89% over a
one-year period (2003-2004).
LEADERSHIP
• Marketing and Communications Officer, Bauer MBA Society, University of Houston, 2008 - 2009
• Membership Chair, Bauer MBA Society, University of Houston, 2007
• Co-founder, Political Forum, University of Toronto, 2003-2004
• Volunteer - Program Developer, Siya (nonprofit organization), Mumbai, India, 2002-2003
AFFILIATIONS: American Marketing Association, National Association of Women MBAs, Bauer
MBA Society
LANGUAGES: English, French, Hindi/Urdu
COMPUTER SKILLS: Microsoft Word, PowerPoint, Excel, Project
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