Sales Marketing
Resume:
***********@*****.***
*** */* **** ******, APT. 2E, Evanston, IL, 60202
Work Experience
**/****- ***** ********** *********
Full-time Internship; China Program Coordinator and Product
Development Associate
Developed business acumen assessment products and leadership
consulting programs for the Chinese market
Recommended and put in place several marketing initiatives for
the Chinese market, including a set of social media marketing
plans
Conducted Chinese market research and enhanced the effectiveness
of the sales programs
Leadership in the translation and refinement work for the
publication of 'the Three Financial Styles of very Successful
Leaders' (2nd Edition) in mainland China
Coordinated with Chinese magazines and other printing media,
making sure that all the Perth column articles published are of
the best quality
08/2009- Annenberg School for Communication, USC
05/2010 Los Angeles, USA
Asia Program Associate; Conference Coordinator
Significant contribution to the preparation and coordination
work of the China Media Studies Conference (December, 2009), a
major success in attracting high-profile speakers and
participants
Created and carried out publicity plans for the conference; key
participant in the social media publicity programs
Developed and expanded academic exchange programs between USC
and Chinese universities
09/2009-12/20 Unlock Public Relations
09 Los Angeles, USA
Internship; Branding and Public Relations for 6126 Collection
Expanded services for the 6126 Collection's current and
potential retailers
Participated in consumer/lifestyle branding for 6126 Collection
Maintenance, refining and enhancing the effectiveness of the
firm's media contact database
07/2007-02/20 Zhejiang Daily Corporation
08 Hangzhou, China
Internship; Journalist and Editor
Conducted independent investigative news reporting on a weekly
basis; independently wrote more than ten very popular news
stories for the Department of News Commentary(DNC)
Participation in program planning, information collection and
pre-interview in the DNC
Tracking and translating entertainment news from foreign
resources for the Department of Entertainment Reporting
Education
08/2009-05/20 University of Southern California (USC)
10 Los Angeles, USA
Master of Arts, Global Communication
09/2008-07/20 London School of Economics & Political Science (LSE)
09 London, UK
Master of Science, Global Media and Communications
(This is a Dual Degree program jointly offered by USC and LSE)
09/2004-06/20 Zhejiang University
08 Hangzhou, China
Bachelor of Arts, Journalism; Minor Degree, English Language and
Cultural Studies
Additional Information
Computer Skills: Adept in use of Microsoft Word, Excel and PowerPoint
Language Ability: Bilingual in Chinese (Mandarin) and English
Research Skills: Good mastery of media and communication research methods
Social Media Skills: Good knowledge and mastery of social networking and
other new media applications
Ran Jin (Cathy)
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