Customer Service Quality Assurance

Location:

Grosse Pointe, MI, 48230

Posted:

September 07, 2010

Contact this candidate

Resume:

Anne Marie Lambert

**** ********** **.

Grosse Pointe Park, MI 48230

c 313-***-****

e ******************@*****.***

QUALIFICATIONS/EXPERIENCE

. 10+ years experience in advertising and marketing

. 3 years managing multiple teams of art directors, designers, HTML/Flash

programmers, and copywriters

. 7 years budgeting, coordinating and managing multiple generations of

websites

. 3 years budgeting, coordinating and managing automotive websites

. 2+ years eCRM and marketing experience in financial services supporting a

reward credit card loyalty program

. 1 year production experience with audio, video, voice-overs, sound

effects, talent negotiations, music and photography licensing for web and

broadcast

Mullen Advertising, Detroit, MI

2007 - 2010

General Motors

Interactive Marketing Specialist

eCRM GM Cardmember Services

GMCard.com 2nd largest co-branded MasterCard portfolio in the USA

Managed the strategy/planning, marketing and execution of all digital

components for multiple retail, engagement and acquisition programs.

Additional projects included: OLA awareness campaign including the use of

behavioral targeting, custom models and surveys. Responsible for 4 product

websites and a rewards based card member shopping website. Experience with

SEM, SEO, Social Media, developing a digital engagement index, accessing

metrics/analytics for websites and email campaigns (engagement & retail)

including subject line, trigger and segmentation testing. Also, responsible

for all digital projects that supported GM's partnerships with HSBC and

Chase banks. Conducted ongoing consultations with MasterCard advisors to

gain reward program insights, consumer spending and behavior trends.

Arnold Worldwide, Boston, MA 2004 -

2005

Associate Interactive Producer

Produced and managed the execution of OLA, websites, screensaver animation,

a mobile SMS campaign, email campaigns, in-store demos, and a CES trade

show kiosk. Clients included: Vonage, Gillette TAG Body Spray, Dunlop and

The American Legacy truth campaign. Conducted a casting call and a video

shoot for (consideryourselfwarned.com). Additional responsibilities

included: vendor management, invoicing and billing. Experience working with

audio, video, voice-overs, sound effects, talent negotiations and music &

photography licensing for web and broadcast.

Digitas LLC, Boston, MA

2003 - 2004

Associate, Marketing

Assisted in account management for the execution of the first test-and-

learn direct mail campaign for a longstanding cross-divisional General

Motors loyalty program. Coordinated product information,

marketing/placement of brands within direct mail & web, created dealer

communication documents and collaborated on the presentation of key client

deliverables to ensure relevancy, strategy, quality and timeliness.

Video Express, Boston, MA 2002 -

2003

Assistant, Customer Service

Supported multiple ad agencies in duplication, editing and trafficking of

radio & TV spots to stations and production houses. Other responsibilities

included: customer service for walk-in clients, management of compression

and conversion of electronic files, invoicing and maintaining video library