Marketing Account Executive

KRISTA TOWNSEND, MPH

SUMMARY OF SKILLS

. Oral / Written Communications

. Public Speaking / Presentations

. Account / Project Management

. Strategic Planning

. Writing / Editing

. Marketing / Promotions

. Event Planning

. Client / Team Management

. Public / Media Relations

. Business Development

. Technical & Grant Writing

. Advanced Computer Skills

EDUCATION

Master of Public Health Bachelor of Arts

University of Oklahoma Health Sciences Center University of

Central Oklahoma

Oklahoma City, Oklahoma; May 1994 Edmond, Oklahoma; May

1989

Emphasis: Health Promotion Sciences (Marketing) Emphasis:

Communications/Journalism

PROFESSIONAL EXPERIENCE

Senior Account Executive 2009 - 2010

Schnake Turnbo Frank PR, Oklahoma City, OK

. Provide public relations counsel to assigned clients and retain new

clients

. Develop, manage and execute communication plans on behalf of clients

. Managed several healthcare client accounts, including Integris Medical

Center

. Provide general counsel and creative input for clients as required on the

following issues:

. Media relations, media training, news conferences

o News writing and editing

o Crisis communications

o Community relations

o Marketing communications

o Brand identity management

o Speech writing / presentations

o Public affairs

o Event planning

o Research

o Strategic planning

. Recruit new business and encourage business development by promoting firm

to potential new clients

. Lead account teams and mentor junior-level staff

. Participate in and provide leadership for civic / charitable groups;

represent firm at external functions

Account Supervisor 2007 - 2009

Saxum Public Relations, Oklahoma City, OK

. Manage and oversee daily public relations and marketing activities for

multiple client accounts

. Manage senior and junior-level account executives, oversee and direct

account teams

. Determine overall strategic plan for client accounts

. Direct public and media relations efforts and strategies

. Write and distribute press releases, media advisories, opinion

editorials, guest columns, newsletters

. Increase brand awareness through marketing efforts, including collateral

development and Web content

. Make recommendations for advertising, some media buying, write radio and

television scripts

. Event planning, public affairs, community relations

. Direct and manage client communication, sometimes daily

interaction/updates

. Prepare monthly, quarterly and annual progress reports and present to

clients

. Oversee budget tracking and monthly invoicing

. Prospect for new clients, write proposals, respond to Requests for

Proposals, prepare client presentations

Notable Achievements at Saxum PR

o Secured approximately 275 earned media placements for one client alone in

2008

o Provided a leadership role in planning and executing the highly-

successful grand opening event for the new ProCure Proton Therapy Center

in Oklahoma City in July 2009. The event also received extensive local,

state and regional media coverage

o Ghost-wrote monthly physician guest columns for both The Journal Record

and The Oklahoman

o Managed largest revenue-producing client account

Marketing & Media Relations Specialist 2006 - 2007

Public Strategies, Inc., Oklahoma City, OK

. Handle marketing and public relations for various local, state and

federal clients

. Develop and implement marketing plans, strategies and initiatives

. Business development through grant writing, responding to Requests for

Proposals

. Write press releases, pitch stories to media, write scripts for radio and

TV advertising

. Handle media buying for advertising campaigns

. Develop marketing collateral materials, write copy, oversee printing and

production, website development

. Develop and conduct presentations, attend tradeshows, plan events

. Wrote, produced, directed and narrated 15-minute promotional video

Public Relations Specialist 2004 - 2006

Oklahoma Tourism & Recreation Department, Oklahoma City, OK

. Respond to media requests for information on Oklahoma tourism

. Establish, develop and maintain media relationships

. Write press releases, pitch travel and tourism stories to media

. Write regular feature articles for The Oklahoman newspaper

. Manage editorial calendar for feature articles

. Write/edit/design monthly newsletter, Tourism Momentum, distributed to

audience of more than 600

. Promote Oklahoma tourism on weekly local radio and television spots

. Write scripts for weekly PSA, "Oklahoma Travel Minute" airing on 70 radio

stations statewide

. Public speaking/ prepare presentations to community and civic groups

statewide

. Exhibit at various travel and trade shows

. Coordinate media familiarization tours

. Maintain photo library, take photographs to add to library as needed

. Actively involved in planning of Governor's Conference on Tourism; manage

awards competition

. Served as agency Wellness Coordinator (2-year appointed position)

. Hire, train, supervise public relations intern

Marketing Coordinator 2002 - 2004

C.H. Guernsey & Company, Engineers ( Architects ( Consultants, Oklahoma

City, OK

. Research, identification and market analysis of potential procurement

opportunities/clients

. Respond to Requests for Proposals from government agencies and private

industry

. Assist in development of marketing plan, strategy and initiatives

. Responsible for implementation of marketing initiatives/actions of

marketing team

. Project lead tracking, reporting, coordination and follow-up

. Develop marketing materials such as flyers, brochures, project sheets,

PowerPoint presentations

. Create/distribute weekly departmental newsletter; graphic and document

design

. Extensive contact with clients and business partners

. Schedule and conduct client debriefings

. Manage multiple projects concurrently; meet strict deadlines

. Organize, manage, attend tradeshows

. Extensive interaction with senior level executives, both internal and

external

PROFESSIONAL AFFILIATIONS

American Business Women's Association

Secretary, 2002 - 2003

American Marketing Association

International Association of Business Communicators

Oklahoma Alliance for Public Transportation

Board of Directors, 2009, 2010

Professional Healthcare Network

Executive Board Secretary, 2009, 2010

Public Relations Society of America

AWARDS

2008 Society of Professional Journalists - First Place - Public Relations:

Press Release Writing

2007 PRSA Uppercase Award - Radio & TV Script Writing

2007 PRSA Honorable Mention - Best Overall Marketing Campaign

References, portfolio and college transcripts available upon request.

12709 Meadows Drive

Oklahoma City, OK 73120

Cell: 405-***-****

E-Mail: ************@*****.***

Contact this candidate