Sales Representative

Catherine L. Sutton

Telephone 205-***-****) **** Harrier Road

*******@*******.***

Trussville, AL 35173

Sales & Business Development

Sales executive with 10-year successful career track for execution and

delivery on gaining market share, increasing profitability, and decreasing

cost within the Healthcare Industry. Exceptional communicator with strong

problem solving skills, focused customer service skills, and exceptional

negotiation skills.

-Competitive Sales Assessments -Budget Management

-Sales Presentations

-Account Development& Retention -Managed Care/Vendor Relations -CEU

Seminars

-Sales Training/ Supervision -Workers Compensation -Territory

Management

Excel, Word, Outlook, PowerPoint, Sales force, Internet Explorer, GE RIS

Professional Experience

Diagnostic Health Corporation (Previously HealthSouth Diagnostic)

Regional Sales Director (AL, TN, GA, LA) 2008- Present

. Currently manage a $15,145,000 (net sales) territory which has seen

a 4.6% growth YTD. Responsible for maintaining budget as well as

decreasing expenses. Understanding of P&L statements, accruals, and

forecasting tools, as well as contribution margins in discussions

of positive cash flow.

. Oversee daily activities of 10 sales representatives, devise

strategic growth initiatives, and formulate goals based on facility

budget to exceed targets for territory. Currently have a combined

18.6% same store growth in territory. Responsibilities also include

contracting opportunities within all markets for managed care and

workers compensation.

. Strong leadership skills and communication with upper management,

and operations team to meet and exceed assigned budgets. April 2010

had the highest reportable financial gains since sale of the

division in 2007 in spite of the economy and healthcare reform.

Diagnostic Health Corporation (Previously HealthSouth Diagnostic)

Account Executive (DHC) 2006- 2008

Account Executive (Healthsouth) 2005- 2006

. Developed Strategic call plans to capitalize on immediate growth

opportunities which resulted in top sales and market share gains

within the Birmingham and Tuscaloosa markets. 22% same store growth

for 8 outpatient facilities within the first year. #1 Performing

representative in Alabama for 12 consecutive months in two

territories. Published in Hot Shots top performing representative

publication.

. Completed 20 + calls a day to Internal Medicine, Orthopedic,

Neurology, Neurosurgery, and other specialized physicians to

capture prescriptions for MRI, CT, X-Ray, Nuclear Medicine, and

Ultrasound scans. Sales approach included Pac's software education

and installation, contracting, and education on modalities for

patients. Solidified contracts with several corporations to

increase managed care and workers compensation volumes.

-continued-

Ciba Vision/ Novartis Pharmaceutical, Birmingham, Al.

Medical Sales Representative 2002-2005

. Strong negotiation and closing skills to sell inventories of

contact lenses, solutions, and medical eye drops to

Ophthalmologists, Optometrists, and National Accounts. Focus on

consulting, and solution sales to show cost benefit to referring

doctors, district managers, and buying groups. Worked through

distributors, and direct sales from operations center in Georgia.

Worked with financial managers within medical offices for payment

options, and buyouts of competitor's inventories.

. Professional Selling Skills Model, STAR, and extensive four month

training to include role playing, objections, and closing.

Completed training 2 and AE 2 sales class for promotion. Completed

two product launches and execution of new products.

. Current Ranking #33 of 400 Representatives, and top 10% in sales

growth in territory.

Allied Diagnostic Imaging, Norcross, Ga

Medical Sales Representative 1999-2002

. Responsible for the Northeastern United States marketing efforts in

support of Diagnostic Imaging accounts from Washington D.C., to Maine.

Made cold calls to secure appointments with Purchasing, Radiology

Administration, and GPO purchasing organizations. Worked as sales support

for territorial distribution network as well as direct sales to hospitals

through Premier hospital rebates. Tested and provided demonstrations of

film, developer, fixer, and processors for Radiology Departments.

. Maintained and exceeded budget expectations. Account Manager for over

100 networks throughout 9 states. Ended Fiscal Year at 115% by

contracting with four independent accounts and one national account

during first year. Recipient of company's sales promotion award, and

company trip.

Internship: University of South Alabama Cardiac/Pulmonary Rehabilitation

Intern 1996-1999

Education

Bachelor of Science, University of South Alabama, 1999

Gamma Sigma Alpha Honor Society

* 1500 Hour Certified Internship Athletic Trainer

* 500 Hour Certified Internship Cardio/Pulmonary Rehabilitation

Professional Affiliations:

. Jr. League, National Women's Charity Organization

. Emergency Medical Technician

. Chi Omega Fraternity Alumni Association

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