Marketing Sales

RON ROSSI

** ******* ******, *********, ** ***** (P) 781-862-554 ******@*******.*** skype:

ronrossi2

EXECUTIVE PROFILE

Strategic international creative director with extensive track record creative communications

programs that get results. Effective strategic planner who builds brands and market share while

developing new business opportunities that increase revenues. Establish marketing priorities,

sales messaging and integrated marketing campaigns to empower organizations in all business

development activities. Frontline experience informs all marketing efforts. A passion for

excellence, creativity, customer focus. Highly-skilled communicator in English, French, Japanese

and Mandarin. Successfully able to reorganize and restructure groups into a cohesive unit and

establish processes and procedures.

Career Highlights

• Managed agency turnaround in under one year, supervising staff of 30, P&L of

$20M+.

• Develop product and customer strategies for international organization, responding to

marketplace and organizational change while increasing ROI by 11%.

Created marketing communications division for growing international firm (Beijing) within one

year, reducing initial costs 8%.

• Established international offices for agency to handle international business.

Strategic lead on all acquisition and retention programs for major financial organization including

new product launches. On average achieved 62% retention rate for product line.

Successful launch of enterprise software company, achieved 20% market share in six months.

Core Competencies

Strategic Planning Marketing/Media Management Brand

Development

Business Management/Development Turnaround/Process Implementation Creative

Direction

Program Launch Adaptive Leadership Product

Promotion

PROFESSIONAL VALUE/DESCRIPTION

Present Copywriter / Creative Director

O'Connell and Associates Advertising

Work with various corporations on variety of marketing communications projects. Handle all

copywriting assignments. Skilled in Direct Marketing, Broadcast, Outdoor, Web Content, Print and

alternative media. Have launched new companies and products. Develop and execute marketing

plans and budgets both here in the United States and over in Europe. Consult and manage

overall RFP process. Develop and implement process and procedures systems. Provide staff

training.

• Concepted, written and have provided creative direction on several new product

launches for Pharma and Technology based companies.

Managed product launch for Shakers Vodka. Fully integrated program including print, broadcast,

outdoor and interactive. Increased market share 8%.

Re-branded Vitamin Shoppe catalog division, redesigning and writing catalog, handling all

production and distribution. Also developed in-store promotions for total brand experience.

Concepted and managed development of new KAZ.COM e-commerce site.

Re-organized established advertising / marketing / public relations agency in Northeast.

Streamlined and re-organized agency operations thus increasing profitability by 15%.

Creating interactive division for established agency to increase overall agency capabilities.

• Developed successful fund raising and development programs for major Universities.

Clients: Actelion Pharmaceuticals, Arch Contracting, Bank of Southern Connecticut, Connecticut

Department of Tourism, Criterion Cinemas, EDU4U, IDENIX Pharmaceuticals, KAZ.COM, Lyman

Orchards and Golf Resort, MD&C Advertising, Select Comfort Beds, Shakers Vodka, Tracleer

(Pharma), Tomlinson Communications, Vitamin Shoppe.

2003-2005 Copywriter / Chief Creative Officer

IDEA Advertising Group / Antigua. Houston. Miami.

Overall management and direction of an established international advertising, marketing and

interactive agency. Work with a variety of clients in development and execution of marketing and

creative programs. Rebuilt. Reorganized. Reduced overhead while increasing P&L.

• Took over an unprofitable office and turned it around within three months

increasing revenue and staff while reducing costs.

Manage a total organization of 30+, with a P&L of $20M.

Instituted new project management and billing system, reduced overhead 25%.

• Created and managed Interactive Department which increased revenues by

12%.

• Established a global media planning/buying capability, increased revenues by

15%.

Increased revenues by $4M through new business wins.

• Created European branding campaign bringing in over $350M in new business

for client.

Clients: Antigua Sun (newspaper), Bank of Antigua, Caribbean Sun/Star Airlines, Maiden Island

Resort, Stanford Financial Corporation, Stanford International Bank, Sticky Wicket (restaurants),

Suisse International Bank/Zurich.

1997-2003 Executive Creative Director, VP (Partner) / Copywriter

Carter Israel / Boston. New York. San Francisco.

Provide overall creative concept, direction and execution of fully integrated marketing campaigns

in various mediums including interactive, broadcast, print, and direct response. Manage and

mentor creative and production departments. Handled new business development. P&L

responsibility.

• Increased corporate billings in one year by 25% with new business wins.

• Managed successful multi-language Toys R Us promotion, which increased store

traffic and pre-sales registration by 35%.

Established and managed Interactive Department for fully-integrated program capabilities.

• Successful launch (7% response) of Talbot’s credit card DR program.

Increased client billings an average of 15-20% based on cross-selling services.

• Streamlined operations and improved competitive edge via a reduction in operating

expenses by 15% and administrative costs

Clients: ABD Insurance, Bose, Destination Hotel & Resorts, Dirt Devil, Meriwest Financial,

Monster.com, NYC Department of Health, PacifiCare Health, Peachtree Software, Qwest, Save

the Children, Silicon Valley Power, Valley Credit Union, Six Flags, Stride Rite, Talbot’s, Toys R

Us, United Way, US Navy, Verizon Wireless.

1994-1997 Creative Director, VP / Copywriter

DMB&B, Inc. / New York NY and St. Louis MO

Managed new integrated creative division/office for agency, providing overall creative direction for

various clients. Developed TV, print, radio and direct mail programs.

• Opened successful new division of New York firm in St. Louis to handle TWA and

SBC account wins. (Staff of 10+.)

Launched SBC direct response program with 75% response/conversion.

• Increased office billings by 20% with Diners Club account win.

Clients: Fifth Third Bank, Diners Club, Southwestern Bell, TWA.

1991-1994 Associate Creative Director / Copywriter

Dentsu, Inc. / Tokyo Japan

Managed international creative group for major international advertising firm. (Staff 10).

Supervised development, concepting and execution of worldwide TV and print campaigns that

crossed cultural borders and languages. Member international planning group and new business

development.

• Key player in new business development, generating additional revenues in over 3

years.

Created multi-language multi-media campaigns for Daihatsu, Mazda, and Toyota that included

new product launches consisting of direct response, print.

Created special marketing events throughout South East Asia for Toyota.

Developed special Sales Promotion Guide for Fujifilm worldwide.

Successfully launched new product line for Toshiba TV’s in various languages.

Clients: DKB Bank, Daihatsu Automobile, Fujifilm, Hitachi, ITJ Communications, JAL, Mazda,

Mercedes, Nikko Hotel, Seiko, Sony, Toyota, Toshiba, United.

1985-1991 Creative Supervisor / Art Director Writer

Bozell, Inc. / New York NY

Supervised creative development and direction for creative group. Concepted, wrote and edited

TV, print, radio and direct mail. Supervised integrated department.

• Created the New York Times DRTV campaign still running successfully in over 35

markets for over 5 years.

Successfully launched the Merrill Lynch CMA (Cash Management Account) program to senior

market (65+) with a 45% response. Re-launched with 35% response.

• Increased clients’ billings by 10% through cross-selling programs and services.

Clients: AT&T, American Savings Bank, Bell Atlantic, Boston Company, CitiBank, March of

Dimes, Merrill Lynch, Moreau Wines, SEGA, The New York Times, US National Guard, Verizon.

EDUCATION & PROFESSIONAL DEVELOPMENT

BA, Political Science. - St. John’s University

Certificate, Advertising and Marketing - New York University

Board of Directors: Goodwill - Easter Seals / New Haven

Board of Directors: Theater Under the Stars/Houston

Board of Directors: Spruill Center for the Arts/Atlanta

Guest Lecturer at Rhode Island School of Design on Branding and Marketing.

URLs

www.840.com

www.abd.com

www.bankofantigua.com

www.bkv.com

www.britannica.com

www.cartalk.cars.com

www.carterisrael.com

www.chiefmonster.com

www.colloquy.com

www.clubmed.com

www.dirtdevil.com

www.dma-echo.org

www.financialtimes.com

www.grainger.com

www.karmabomb.com

www.pedregal.com

www.phs.com

www.gosheriff.com

www.smartbrush.com

www.stanfordgroup.com

www.stickeywicket.com

www.frequencymarketing.com

www.previsionmarketing.com

www.savethechildren.org

www.sixgflags.com

www.visitCT.com

Awards

2006 ADDY Awards

(1 first, 2 second)

2004 ADDY Awards

(1 first, 1 second)

2003 ADDY Awards

(2 first, 1 second, Best of Show)

2002 DMA Awards

(2 first, 1 second)

2002 ADDY Awards

(4 first, Best of Show)

2000 DMA Awards

(2 first, 1 second)

1999 DMA Awards

(3 first, 3 second, Best of Show)

1998 DMA Awards

(3 first, 3 second, 2 third)

1998 NEDMA Awards

(4 first, 2 second, 1 third)

1996 ADDY Awards

(4 first, 3 second, 1 third)

1995 Tokyo Ad Awards

(1 first, 1 second)

1993 FEER Awards

(second)

1992 Cannes Festival

(Bronze lion)

1992 Tokyo Ad Awards

(1 first, 1 second)

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