Marketing Manager
Resume:
Katy Zhi
San Diego, CA *****
*******@*****.***
Product Marketing and Business Development in Mobile Internet
Business professional in wireless and internet software with extensive
expertise in managing full spectrum of mobile internet software and
marketing to wireless ecosystem partners. Diverse experience in both
Fortune 500 and startup companies as well as in headquarter leadership
position with virtual teams in Asia and as direct customer champion in
China.
Product manage mobile software Market entry in China
Mobile OS/app run time environment Differentiation and local
Developer SDK regulations
User experience and discovery Joint venture
Application store Marketing programs for
Content marketplace OEMs/developers
Local partners and SI RFP
Advisor to operator
Marketing to wireless ecosystem Product strategy
US and international operators Industry competitive analysis
Service delivery platform RFP Executive communication and
International conference influence
speakerships build vs. buy or outsource
Content certification providers Priority and resource tradeoffs
Professional Experience
Qualcomm Incorporated, San Diego, CA
2001-2010
Product Management Lead for Mobile Content Marketplace (2008 - 2010)
Led a team to execute the strategy of a global application marketplace
supporting multiple operating systems including Android, Blackberry, BREW
MP, and Windows Phone.
. Identified key product differentiation strategy to address mobile OS
fragmentation
. Validated product strategy and roadmap with tier 1 operators in the US
and OEMs in China
. Led analysis of build vs. buy of the settlement component of the solution
and provided requirements and priority for the transition efforts
. Championed multiple outsource initiatives to compensate for expertise and
resource constraints. Managed vendor selection, SOW, and outsourced
implementation team to ensure alignment with release scope, product
requirements, delivery timing and project budget.
. Developed strategy for differentiation on Android specifically for the
China market.
Asia Product Marketing Lead for Mobile Service Delivery Platform (2005 -
2008)
Led multiple virtual product marketing teams throughout the Asia region
that contributed about 20% of the divisions annual revenue.
. Partnered with culturally and geographically diverse product marketing
teams to address customer needs and identify opportunities for revenue
uplift
. Supported regional sales teams in numerous RFPs for mobile content
delivery solution
. Special cause marketing project
Katy Zhi Page 2
Product Marketing China Expat (2002 - 2004)
Product marketing lead in the cross-functional team that successfully
negotiated and partnered with China Unicom in introducing first generation
mobile application store in China.
. Persuaded management team of the need, structure, and roles of the joint
venture and localized solution partners by providing relevant regulatory
and cost considerations
. Evangelized at industry conferences in China that stimulated the creation
and growth of the new ecosystem for BREW in China
. Advised China Unicom on all aspects of the service launch including
handset specifications, certification specifications, SI selection
criteria, handset OEM and distributor education, and application
developer support
. Identified key product gaps for China market
. Engaged China Unicom in additional up-sell opportunities such as push-to-
talk solution. Led RFP delivery and presentation under extremely
aggressive schedule. Evaluated channel partners including Nortel,
Lucent, ZTE, Huawei, UTStarcom, and Asia Info.
Product Manager for Mobile Application Runtime and SDK (2001 - 2002)
Defined roadmap and requirements for BREW Porting Kit for handset OEMs and
SDK for application developers.
Digital Fountain, Fremont, CA
2000-2001
Product Manager
Managed content delivery products from inception to alpha, beta, and
launch. Full scope of product management from defining the target markets,
conducting market research, positioning, pricing, and PRD to identifying
ecosystem requirements, creating marketing collateral and sales tools, and
pre-sales support for strategic accounts.
Z-Tech LLC, Princeton, NJ
1997-1999
Founder
Founded the technology consulting firm specializing in transforming
business onto the Internet. Initiated and maintained strategic client
relationships included UBS, Merrill Lynch, and Teradyne.
Block Financial Corporation, Montclair, NJ
1995-1997
Senior Programmer/Analyst
Developed one of the first large scale Internet credit card access and home
banking system,
AT&T Bell Labs, Lincroft, NJ
1994-1995
Member of Technical Staff
Designed and developed Bell Lab's first-generation broadband ATM network
switch.
EDUCATION
MBA, University of Chicago, Booth School of Business, Chicago, IL
MS, Computer Science, University of Illinois - Urbana Champaign, Urbana, IL
BS, Computer Science, University of Wisconsin - Parkside, Kenosha, WI
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