Marketing Sales

JIAFEI HUANG

**** ******** **., ***.***, Elkridge 21075• 814-***-**** • ******@***.***

EDUCATION Penn State Smeal College of Business University Park, PA

Master of Business Administration 2008 - 2010

• Finalist of the Annual Executive Panel Case Competition

The University of Strathclyde Glasgow, UK

Master of Science in Marketing 2003 - 2004

Manager of “Strathclyde Applied Marketing Project Competition” winning team

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Shanghai International Studies University Shanghai, China

Bachelor of Art in English Language & International Business 1999 - 2003

EXPERIENCE

Smeal MBA Program, Penn State State

College, PA

Graduate Assistant, Student Service & Global Immersion

8/08-5/10

Coordinated and facilitated students and alumni events to enhance the Smeal community and

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brand

Coordinated and supported prospective students reception and on site activities

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Organized student global immersion tours in four international destinations and one

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domestic destination

Maintained the Smeal MBA student exchange website and field research of website

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utilization of other major business schools

Managed analysis of various student surveys regarding their experience with Smeal business

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school

NPC Inc.

Claysburg, PA

Intern, New Business Development

6/09-8/09

Constructed efficiency analysis model for offset and digital printing process and proposed

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resource allocation plan for FY10 in order to increase operation efficiency by 10%

Performed FY08/FY09 inventory review and forecast inventory level influenced by new

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product launch

Investigated in new business opportunities regarding security of international trade

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documents and proposed integrated document security solutions to trading companies

Parametric Technology Corporation Shanghai, China

Group Supervisor, Marketing Operation & Insight 9/07 - 8/08

• Built and led a five-person team to implement the Siebel Customer Relationship

Management System, managing, tracking and analyzing PTC’s corporate level marketing

and sales initiatives

• Managed PTC’s global online marketing campaigns and supported offline marketing

campaigns in Asia Pacific through customer insight and market intelligence

• Chose and managed three media vendors in China and Japan, decreasing outsourcing

expenditures by 25% through vendor performance review and reallocation of media

resources

Senior Marketing Communication Specialist, Marketing Operation & Insight 1/06 - 8/07

• Led the strategic integration of Asia Pacific’s existing field marketing practices into

corporate best practice which improved new sales opportunities by 35%, exceeding annual

targets and resulting in a revenue increase of $ 1.2MM in FY07 and $1.8MM in the first

three quarters in FY08

Developed on-going customer segmentation and global marketing campaign ROI analysis to

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support the strategic planning of field marketing programs

UPS Shanghai, China

Revenue Management Specialist, Corporate Strategy & Pricing 12/04 - 1/06

• Designed the first UPS China Import FC Rate Chart for both UPS Express and Expedite

business which allowed customers in China to be able to pay on collection for the first time

• Identified 9 target cities for the 2005 Brown Dart Project to roll out second-day-arrival

service from first tier Chinese cities to second tier cities, through the utilization of Microsoft

Office Access database

• Managed revenue and operation ratio analysis of shipments in the Greater China District to

generate profitability data by customer to design following year’s marketing strategy

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