Sales Marketing

David A. Glenn

**** ****** *** **** ( Round Rock, TX 78681 ( Phone: 512-***-**** (

************@*****.***

Industry Leading Business Development Executive

Proven business development leader with substantial experience in the

creation, marketing & selling of award winning digital services as a

Business Development Executive. Proven ability to provide the highest level

of client engagement while consistently exceeding corporate objectives and

revenue forecasts. Expert in all aspects of business development, client

acquisition, product marketing, creative thinking, strategy & integration,

staff management and revenue obtainment.

BUSINESS DEVELOPMENT DIGITAL SOLITIONS PRODUCT MARKETING

REVENUE GENERATION CREATIVE IDEATION ACCOUNT STRATEGY &

ACQUISTION

EXECUTIVE LEADERSHIP PRODUCT MARKETING CONSUMER ENGAGEMENT

STRATEGY & INTEGRATION SALES LEADERSHIP POSITIONING &

BRANDING

Seasoned and highly creative business development executive with extensive

experience in digital solutions

Award-winning business development & marketing professional with 12 years

of experience creating, launching and managing industry leading digital

solutions for Fortune 500 companies

Created, launched and managed the US' largest broadband services generating

over $2.9 billion in revenues and 12 million subscribers

Industry expert in online properties, social media & mobile engagement

Respected leader of sales organizations, product teams, marketing teams and

multimedia organizations

Awards

New Industry Launch, TXT4CRM, 2010

Largest Revenue Month, Small World Labs, 2008

Business Leadership Award, AT&T, 2007

Product Innovation Award, AT&T, 2005

Product Innovation Award, AT&T, 2002

Product Leadership Award, Prodigy Internet, 2001

Professional Experience

TXT4CRM -Austin, TX

Mobile Marketing software as a service & marketing agency start-up company

Vice President - Business Development, 9/2009 to Present

Lead corporate business development and product marketing efforts,

overseeing all channel development and responsible for generating $1.2M in

revenues and building out 10 new strategic alliances. Lead partner

management efforts, agency channel relationships & sales, strategic

integrations, new market verticals & partner launches.

Selected Accomplishments:

Sold largest business development opportunity targeted at generating well

over $4M in revenues

Launched four new vertical markets that propelled sales from $0 to a

projected $3.4M by 2011 year-end.

Led channel partner acquisition for digital agencies to co-sell new

business and existing business opportunities.

Identified business development opportunities, researched new product

possibilities, collaborated with cross functional teams and created new

sales opportunities targeted to generate $4.2M in annual sales.

Created account management engagement and methodology to ensure long term

profitability of new business partners.

Performed ongoing customer/market research to identify and capitalize on

unmet market needs ahead of the curve.

Reported directly to CEO

small world labs - Austin, TX

Social Media Software as a Service Start-Up

Vice President - Sales & Marketing, 4/2008 to 9/2009

Lead sales, business development and marketing efforts for start-up social

media software as a service company that resulted in the business re-

positioning for mid-market success.

Selected Accomplishments:

Enabled the business to go "up market" and increase average sales revenues

by 200% and booked revenues by 250% and profit margin by 75%.

Lead company efforts in pricing, positioning, competitive & market

analysis, marketing programs, branding, SEO/SEM, managing direct/indirect

sales & marketing teams and crafting business development relationships

Lead client digital strategy sessions across multiple markets, products,

audiences and targets

Manage team of people overseeing the marketing, sales, sales operations,

incentive plans, sales systems, training, customer account reviews,

customer loyalty, client engagement and defining and managing towards

success metrics

Reporting directly to CEO & core member of executive management team

AT&T - Austin, TX

Prodigy Internet - Austin, TX

Industry leading broadband service provider (AT&T acquired Prodigy

Internet)

Director - Product Marketing/Business Development, 2/2005 to 4/2008

Director - Product Management, 1/2001 to 2/2005

Lead product marketing organization in the creation, launch & management of

US' largest integrated broadband services.

Selected Accomplishments:

Served as primary point of contact and product architect for integrated

AT&T and Yahoo! Product line that resulted in generating $2.9B in revenue

and 12M consumer subscribers.

Created and lead Business Development team that generated $230M and 5M

additional subscriptions

Product Management and Product Marketing lead for all integrated Yahoo!

services.

Services included web portals, email, online security, content fees, client

software, authentication and cross platform ID management

Chaired dispersed and cross functional teams in the creation, launching and

managing of services that included online portal(s), access services,

digital communications, billing systems, identity management, marketing

plans & tactics

Vectris - Austin, TX

Regional leading start-up broadband service provider

Director - Product Management, 12/1999 to 12/2000

Founding member & investor of start-up broadband service provider. Lead

all new product initiatives, partner integration and creation and

management of program management office.

Selected Accomplishments:

Created and launched initial product offerings

Created and lead product management teams and program management teams

Successfully implemented targeted market deployments with a capital budget

of $60M

ICG communications - Austin, TX

Regional leading competitive telecom & broadband service provider

Director - Product Management, 12/1997 to 12/1999

US Online - Austin, TX

Regional leading competitive cable TV, telecom & broadband service

provider

General Manager, 1/1997 to 12/1997

Sprint - Austin, TX

Leading Local and Long Distance Service Provider

Account Executive, 10/1994 to 1/1997

Education

Southwest texas state - San Marcos, TX

Marketing Major, 1986-1990

LaSalle University - Mandeville, LA

Bachelor of Science, 12/1997

Major: Marketing l Graduated Cum Lade - 3.63 GPA

Portfolio on Request ( Available for Relocation

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