Michelle L. Branch
Charlotte, NC 28208
Objective: To obtain a position within a company that will utilize my
proven management and merchandising skills
Skills and Qualifications
* Excellent organizational aptitude
* Natural finesse for color, balance, and composition
* Impeccable eye for detail
* Knowledgeable in MS Office
* Offer 8 years experience overseeing high volume retail store
operations in areas of sales analysis and reporting, visual
merchandising, plan o grams, payroll processing, customer service
management, inventory control and loss prevention/shrink
Education
University of North Carolina at Chapel Hill
Chapel Hill, NC
Bachelor of Arts in History
May 2001
Relevant Work Experience
Winston Retail Solutions
Merchandiser
. Merchandise and restock for Brands such as Dockers, American Living,
Applebottom, Ecko Red, Polo Hosiery and Lauren by Ralph Lauren
. Analyze accounts with goal of increasing sales through in-store
promotion or advertising
. Evaluate every aspect of the best and worst sellers (for example, the
best selling price points, colors or styles), ensuring that best
sellers are fully potentials and monitoring slow sellers
. Responsible for setting fixtures and displays using a plan-o-gram,
restocking and merchandising as dictated by the clients.
. Obtain a more suitable location for brand within the store
. Maintain and submit neat and accurate reports in a timely fashion,
including daily transmission of daily activity
. Complete all scheduled assignment by gathering information and
submitting recaps and sharing pictures using a digital camera
. Present a courteous, friendly and helpful attitude to all customers
. Work with store management and other personnel to ensure Brand
awareness and product knowledge
. Follows the policy and procedures by signing in, building in store
relationships with all associates and gets credit for services
performed
Fenced in Clothing & Apparel
Visual Merchandising Manager
* Created the Brand Presence (for urban brands such as Levi, Antik
Denim, LRG, Blac Label, Ralph Lauren, Guess? Jeans, and Mek Denim)
and developed the right in-store visual merchandising, sales and
service experience to drive product sales to support the sales and
margin plan targets.
* Worked closely with the business owners to support all advertising
and promotional efforts in-stores.
* Developed product positioning and placement strategy, point of
purchase materials and product plan-o-grams
* Analyzed store, market and product sales to determine impact of
visual merchandising strategy on consumer buying behaviors needed to
drive sales and profits
* Managed the planning, coordination, and merchandise set-up for new
stores
* Implemented and communicated monthly visual merchandising plans
* Maintained and developed monthly/periodic plan-o-grams to complement
promotional and seasonal sale plans
* Implemented merchandising initiatives relative to product knowledge
communication, sales focuses, visual standards, program
implementation and in-store merchandising
* Developed and communicated action plans to owners for necessary
revisions to store layout in response to inventory fluctuation and
sales trends
* Manage store replenishment needs for all marketing and merchandising
materials utilized in stores - including fixtures, printed materials,
props, signage, etc.
Rainbow Apparel, Inc.
Store Manager/Visual Merchandiser
* Maintain profitable store sales by fostering a retail selling culture,
including effective retail sales skills
* Ensure store is effectively merchandised and presented according to
company standards
* Execution of visual appearance inside and outside of store (i.e.,
signage, product placement, use of visual checklist, eye-catching
windows)
* Review sales, turn, and inventory reports by departments to ensure
that all categories of merchandise are performing to company standards
* Recruit, train, develop, motivate and retain high quality store
associates and management team
* Lead, coach, and develop staff to improve performance and achieve
professional goals
* Control payroll expenses through regular monitoring of matrix and
hours used in store
* Ensure compliance with company security and shrink policies and
programs to maintain an acceptable shrink result
* Ensure all corporate policies and procedures are followed and that
compliance to all company routines and deadlines are achieved