Manager Sales

PATRICIA O'HARA WALLS

***** ******** *******

San Diego CA 92126

Cell: 727-***-****

*******@*******.***

SENIOR PRODUCT MANAGER ( BUSINESS DEVELOPMENT MANAGER

Professional Product and Marketing Manager with experience building

profitable, customer focused new initiatives from both a technical and

business capacity in a global environment. Proven success in leveraging

technical and business knowledge to build profitable new products while

increasing product awareness in marketplace, developing go-to-market

strategy, and managing new service initiatives within highly competitive

markets. Accomplished self-starter, goal oriented, and creative manager

with a talent for providing attention to detail. Noted for skills in

organization, written and oral communications, problem analysis and

resolution, troubleshooting, project management, and customer training.

Interact well with people at a business and technical level and work well

independently and with cross-functional teams.

Core Qualifications

. P & L Management ( Project Management

. Cross Functional Collaboration ( Forecasting, Budgeting,

ROI Accountability

. Customer & Stakeholder Relations ( Growth & New

Initiatives

. Product Lifecycle Management ( Leveraging Technology &

Information

PROFESSIONAL EXPERIENCE

Consultant 2010 -Present

Freelance consultant working with clients to improve their product

marketing strategy.

VeriSign, Inc 2006 -2009

Product Manager, Data Products

Managed high-tech fast paced global wireless data services software

offerings, which included the ability to seamlessly facilitate network

connectivity, financial and data exchange for CDMA, GSM and M2M providers.

. Took product from infancy at $46K per year to $3.5M. Responsible for

entire product lifecycle.

. Accountable for auditing product billing to customers. Discovered and

successfully billed an additional $40K in revenue after acquiring

management of product

. Coordinated technical product software development, identify features

and enhancements, determine and track product costs and financials,

determine product evolution, strategy, roadmap and pricing.

. Reduced product costs $400K annually by building internal and

eliminating 3rd party vendor

. Renegotiated partner/third party vendor contracts successfully

reducing costs by 20-30% .

. Raised customer awareness and improved customer satisfaction rating

from 'Low' to 'Above Average' by instituting Customer Focus calls,

Technical Working Groups, and new trouble ticket processes.

. Worked with customers on product requirements. Wrote product, business

and market requirements.

. Developed and wrote business cases, product requirements, MRD's,

product roadmap, go-to-market sales and marketing strategy, service

deployment, lifecycle management, financials, and monitored P&L

. Developed marketing collateral, product strategy, sales training

materials, and competitive intelligence.

. Implemented product enhancements and sales strategies which directly

related to improved sales targets for sales force and a 20% increase

in number of proposals to new prospects.

. Work directly with sales and customers with regard to proposals,

contracts, RFP's and escort Sales on customer sales calls. Also

trained customers and led product demos.

. Worked as project manager and led cross-functional teams on several

product initiatives.

. Representative/speaker at industry shows and actively participate in

WiMax, CDG, industry standards

PATRICIA O'HARA WALLS PAGE 2

Syniverse Technologies Incorporated, Tampa, FL 1996 - 2006

Business Development Manager 2005 - 2006

Developed Business Cases, Product solutions, and Proformas for new business

initiatives.

. Determined pricing for new products, responsible for contract

negotiations, and supported (2) new initiatives from initial concept

through to first office application. Developed marketing collateral.

. Worked on new product initiatives with regard to short codes, SMS

services and M2M initiatives

. Worked with Product Marketing to develop go-to market collateral,

sales presentations, product solution sheets, RFI responses. Attended

customer sales calls in support of new initiatives.

. Represented Syniverse at industry conferences and standards events -

CDMA, GSM, WiMAX, Wi-Fi.

Product Manager, Machine to Machine Services (M2M) 2005-2006

Managed the company's M2M new service offering, which included the ability

to seamlessly facilitate data exchange for M2M or M2P (machine to person)

applications for pet and asset tracking.

. Worked with technical and business teams to manage product through

market conception, go-to-market sales and marketing strategy, service

deployment, lifecycle management and profit and loss monitoring.

. Coordinated technical product development, determined and tracked

product costs, determined product extensions and pricing, as well as

product schedules for all phases of the product lifecycle rollout.

. Successfully instituted new network provider and managed product

though technical network replacement with no customer service

interruption

. Managed software product in parallel with duties as Business

Development Manager.

Senior Business Analyst 2003 - 2005

Worked with customers to gather and write business and technical

requirements and negotiate contracts.

. Negotiated and closed multiple contracts with service providers to

enhance and develop new Wi-Fi Roamer Broker offering.

. Project lead negotiating contracts on behalf of Business Development.

. Assisted both Domestic and International business teams with RFP

responses and worked with customers at customer sites as technical

resource in support of Sales.

. Scheduled releases of software upgrades and project managed

implementation projects.

Technology and Architecture Specialist 1999 - 2003

Worked with Business Development and Marketing as a technical resource for

new SMS, Data and Voice, and M2M product initiatives and internet

technologies. Assisted sales on customer sales calls.

. Assessed technology for new business opportunities and legacy systems.

. Reviewed specifications and recommended technology and/or software for

new business and legacy applications in an IBM mainframe environment.

. Successfully developed customized technical solution for customers

with unique billing and rating needs. Trained both technical and

business customers on solutions

Technical Analyst and Senior Programmer / Engineer 1996 - 1999

. Supported domestic and international products as well as new business

initiatives.

. Developed specialized solutions for customers with unique

requirements.

ADDITIONAL LEADERSHIP POSITIONS

Senior Systems Analyst

Systems Analyst / Consultant

IT Analyst - Healthcare

PATRICIA O'HARA WALLS PAGE 3

EDUCATION

MBA, Business Administration (With High Honors)

BS, Business Management, (Undergraduate Valedictorian)

AS, Computer Science (With High Honors)

COMPUTER PROFICIENCIES

. Microsoft Outlook ( Microsoft Project

. Microsoft Excel ( Visio

. Microsoft PowerPoint ( SnagIt

. Microsoft Word ( Live Meeting

SUPPLEMENTAL TRAINING

. Successful Product Management ( Financial

Modeling

. Communication Skills ( Excel and

PowerPoint Essentials

. Presentation Techniques ( Customer

Satisfaction Basics

. Various Project Mgmt classes ( Managing

Professional Growth

. Time Management ( Strategic Thinking

. Accelerated Program for Copywriters ( Effective

Communication Techniques

. Writing High Performance B2B Copy

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