Sales Management

Kisha N. Mitchell

**** **** ***** ( Cincinnati, OH 45231 513-***-**** (

*********@*******.***

OBJECTIVE

Pursuing employment within an organization, that compliments my Marketing

and Project Management background. My professional profile along with

recommendations can be viewed on LinkedIn

EXPERIENCE

FillTek Cincinnati, OH Ecommerce Marketing Guru, (03/10-Present)

SUMMARY:

Website Manager for assigned ecommerce retail client. Assist clients with

their merchandising needs and SEM strategy. Manage workflow and deadlines

for internal and external projects.

MERCHANDISING/SITE MANAGEMENT

. Activating and deactivating products

. Deployment of sales and promotions

. Write product descriptions as needed

. Ensure website is working properly and fix issues that are found

. Work with client and or site support to fix issues that cannot be

fixed internally

SEARCH ENGINE MARKETING

. Work with client to insure SEO best practices are being exercised

. Develop and implement meta data recommendations to improve Organic

performance

. Provide and implement SEO recommendations to improve Organic

performance and increase customer engagement

. Work with client to execute their online and offline advertising

strategy

Sterling Cut Glass Erlanger, KY Online Marketing & Database Manager, (04/09-

03/10)

SUMMARY:

Lead and manage marketing strategies and projects to increase brand

awareness and sales revenue via various marketing outlets. Ensure company

website and content management systems are working properly.

SEARCH ENGINE MARKETING

. Manage pay-per-click strategies and objectives for B2C website and pay-

per-placement strategies and objectives for the B2B sales team.

. Implement and manage SEO initiatives to improve Organic performance

and web retail sales for the B2C website and company Blog. Continually

increase web sales 50% - 82% over same time last year.

. Copy writer for company Blog.

. Branding via social networking.

ADVERTISING/PROMOTIONS

. Research and manage online and offline advertising initiatives for the

B2B sales team and B2C website to increase brand awareness. Increased

customer acquisition by 10%.

. Provide recommendations for advertising and promotional offers.

. Develop marketing plans for email campaigns to increase customer

engagement and acquisition.

. Coordinate direct mail campaigns and provide recommendations for

target market.

DATABASE MANAGEMENT

. Lead and manage website enhancements and rebuilds

. Work with programming and design to maintain requirement

specifications for continued enhancements to the Web

. Insure website is operational and work with IT on program issues.

. Adding new products and updating product detail via content management

systems.

KPI ANALYSIS (Key Performance Indicators)

. Analyzing and reporting site traffic trends and search engine ranking

to key stakeholders.

. Developed Website Traffic Report to analyze traffic trends, business

drivers, and revenue opportunities.

. Developed an Email Marketing Report to analyze email effectiveness.

. Generate Search Engine Report to analyze campaign performance and ad

spend.

. Analyze web hit and sales reports.

F+W Media Cincinnati, OH (09/06-4/09) Online Marketing Specialist

SEARCH ENGINE MARKETING

. Manage pay-per-click strategies and objectives for 72 campaigns

averaging a monthly spend in the mid six figures, increasing site

traffic by 28% and reducing monthly spend by 10%.

. Develop and implement paid search recommendations for new websites,

website rebuilds, events, promotions, sweepstakes, and e-commerce

stores

. Manage SEO initiatives to improve Organic performance for 15 magazine

and e-commerce websites.

. Develop and execute SEO plans and recommendations to improve Organic

performance

. Develop and implement meta data recommendations to improve Organic

performance

. Develop and implement content recommendations to support keyword

relevance and drive customer engagement.

. Training eMedia personnel on search marketing best practices

ADVERTISING

. Led the 3rd party advertising strategy for increasing brand awareness

for the craft community. Increased traffic by 20%.

. Identified markets for 3rd party advertising

. Contract negations for ad placements

. Identified additional advertising opportunities

EMAIL MARKETING

. Writing and editing email content for B2C initiatives to increase

customer engagement and acquisition.

. Creating copy for html/text welcome emails

. Editing and deployment of email contact series for new customers

. Editing and deployment of html e-newsletters as needed

. Training eMedia and Ecommerce personnel on email system functionality

. Training and support for email marketing system.

. Educating eMedia and Ecommerce personnel on email best practices

. Trouble shooting issues with e-newsletters and email system

functionality

KPI ANALYSIS (Key Performance Indicators)

. Reporting site traffic trends and campaign spend for all 85 magazine,

book, conference, and e-commerce websites to key stakeholders.

. Developed Website Traffic Report to analyze traffic trends, business

drivers, and revenue opportunities

. Generate Search Engine Report to analyze campaign performance and ad

spend

. Provide recommendations to increase site traffic

. Training eMedia personnel on utilizing and generating analysis reports

PROJECT MANAGEMENT

. Coordinate website changes for 85 magazine, book, conference, and e-

commerce websites. Managed 40 plus projects per month.

. Developed and implemented requests for change process with ROI focus

. Point of contact for questions and concerns on project deliverables

. Established project time lines

. Maintained multiple project specs within project management system

. Responsible for producing updates on project life cycle to key

stakeholders and project leaders

Global Lead Management Consulting Cincinnati, OH Marketing Assistant,

(01/05 - 09/06)

MARKETING & SALES

. Management of Request for Proposal (RFP)/Request for Information (RFI)

processes.

. Developed the departmental Sales Resource Center to streamline the

RFP/RFI process for New Business Development

. Point of contact for assembling materials for RFP/RFI requests

. Worked with Client Service and Marketing & Sales to write RFP/RFI

requests

. Management and coordination of conferences for Executive Team

. Management of New Business Financial Workbook in mid six figures.

. Presenting revenue updates to Executive Team and Client Services

. Contacting Fortune 500 companies to obtain new business.

. Implemented strategies to present company services via email, direct

mail and cold calls

EMAIL MARKETING

. Production manager and Editor for company internal newsletter and

consumer e-newsletter.

. Responsible for content and deployment schedules

EMPLOYEE RETENTION

. Training and mentoring of Sales & Marketing Interns on company best

practices.

TECHNICAL SKILLS

. Proficient with Microsoft Office

. Google Adwords, Google Analytics, SilverPop Marketer, ACE Project

Management, Content Management Systems, WEBCEO

. Competitive research, Blogging, SEM copywriting, web usability,

landing page conversion, PPC advertising, basic HTML

EDUCATION

. Associate's - Business Administration, Cincinnati State Technical

Community College, 2004

. Certificate - HTML Web Authorizing, New Horizons Computer Learning

Center, 2006

. Training - Leadership Training, Global Lead Management Consulting,

2006

KEY SKILLS/COMPETENCIES

. Strong Analytical skills

. Strong project management skills

. Excellent communication and interpersonal skills

. Multi-task and problem solving

. Ability to interact with diverse age and ethnic groups

. New Process development and implementation

. Perceptive and detail-oriented

Contact this candidate