Sales Management

=-*** QW

=- Patricia (Pati) A. Ross

** ********* ***** **** - ***** Mead, New Jersey 08502

908-***-**** (C) ********@***.***

Senior Executive

Strategic Planning - Corporate Development - Strategic Alliances

New Business Development - Sales & Marketing

Business & Financial Planning - Operational Management - Management

Consulting

Management executive with extensive experience leading successful business

initiatives in a variety of industries including communication,

transportation, healthcare and finance. Identified and implemented

strategic plans to turn around existing businesses demonstrating

transferable executive management skills. Capitalized on individual market

opportunities to drive revenues, profits, and growth in existing,

franchise, and start-up businesses. Strong general and P&L management

experience and skills.

. Leadership - Created and led an acquisition integration effort for

the marketing teams at AT&T, resulting in the full assimilation of

key marketing and product disciplines as part of a $100M acquisition.

Developed a product strategy that innovated the first facilities

based bundled local and long distance product nationwide.

. Team Building - Recruited marketing, product management and product

development teams for a start-up network construction company.

Responsible for the development of the corporate strategic plan,

business model, investor strategy and international product line.

. Entrepreneur/Innovator - Developed the infrastructure, business and

financial plan for a new franchise resulting in model concepts in the

Healthcare industry specifically related to the relationship between

Level of Care and profitability.

. Negotiator - Integral negotiating roles in several strategic

acquisitions and divestitures for a number of larger corporations

including Fortune 500 firms. Acquisition initiatives ranged from

$450K to $5B in scope of project.

. Management Consulting - Provided consulting services to more than 80

companies in all functional areas including overall executive

management, strategic planning, turnaround strategies, business and

financial modeling, sales and marketing as well as funding placement.

PROFESSIONAL EXPERIENCE

FPC Financial Services, Privately held partnership established in 2003 and

located in Central New Jersey. Provides management, marketing, and

financial consulting to medium and small corporations with annual sales

averaging from $500K to $350M. Clients include major hospitals, long term

care corporations, commercial construction companies, IT companies, durable

medical equipment companies, medical transportation companies, retail

finance corporations, chemical manufacturing companies and consumer

distribution companies.

?,MNB

Managing Director, Princeton, NJ 2003 to Present

Led a start-up consulting firm over the past 7 years specializing in

turnaround, expansion and exit strategy planning. Principal programs

include customized market research and development, strategic planning,

business and financial modeling, corporate and business development as

well as funding placement for business acquisitions, mergers, and

expansions.

Patricia (Pati) Ross Page 2

FPC Financial Service - Managing Director - continued

Assumed the interim Vice President - Business Development role in

a large medical transportation company developing a strategic

market expansion plan, business and financial model, tactical

sales approach and lead the sales organization in a 100% increase

in sales production during a six (6) month timeframe.

Served as an interim program consultant for a major hospital

system in the area of sales, marketing, construction management

and general management. Established a series of business and

financial models as well as sales and marketing plans for

affiliated companies in the Home Medical Equipment, Sports

Medicine, Ambulatory Surgical, Community Health and Geriatric

Health Care specialties.

Developed an acquisition strategy for a transportation company on

the purchase of a $4M student transportation company. Worked in a

post acquisition capacity to transition the company personnel and

assets insuring continuity between owners.

Developed an extensive orientation and training program for a

National Health Care Franchise designed to educate new franchise

owners on the regulatory, financial, operational requirements and

guidelines essential to building their successful franchise

business.

Consulted with a $30M chemical manufacturer on an exit strategy,

including business and financial models, negotiation strategies

and deal terms which resulted in the successful sale of the

business to a larger competitor.

Created and implemented a successful turn around strategy for a

Long Term Care provider including planning, financial modeling,

operational guidelines, method and procedure development, a level

of care model, construction management, supply and material

management, sales and marketing as well as the final market

launch.

RCN Corporation, U.S. publicly held corporation headquartered in Princeton,

NJ, Provider of cable and internet services in New Jersey, Pennsylvania,

Washington, DC, Massachusetts, Chicago and San Francisco.

Senior Vice President of Sales and Marketing, Princeton, NJ 2002-2003

Completely revamped the entire Product, Marketing and Sales structure of

$600M company and created a new advertising and communications campaign

to reestablish the corporate image and brand. Developed a fully

integrated product bundle including cable, internet and voice service

providing additional marketing and sales opportunities for the existing

customer base. Reorganized Chicago operation by recruiting local

management, motivating sales force, and redirecting market strategy and

approach leading to profitability. Full P&L responsibility for $200

million budget. 9 direct, 220 indirect reporting employees.

. Increased client subscriptions by 20% to 550,000 and expanded the

product line increasing annual sales by approximately $70,000,000

in annual sales.

. Launched new markets in Philadelphia, Washington D.C., and San

Francisco.

. Capitalized on existing client based to reduce overall cost of

acquisition resulting in increased profit margins.

Patricia (Pati) Ross Page 3

Velocita Corporation, U.S. privately held corporation headquartered in

Falls Church, VA, acquired by AT&T in 2002. Primary business focused on

national fiber optic network deployment and construction for Fortune 500

communications carriers.

Senior Vice President of Strategic Operations, Falls Church, VA, 2000-

2002

Expanded fundamental market strategy to include fully operational high

speed network products to address the communications needs of large

multi-state clients. Accelerated growth of national network footprint by

negotiating partnerships, mergers and acquisitions with utility

companies creating a more geographically complete and viable national

network alternative for both wholesale carriers and retail clients. 5

direct and 40 indirect reporting employees

. Drove the product development and launch of products that resulted

in $119M in annual sales during the first year of operation.

. Participated in the development of a strategic plan that promoted

the profitable acquisition and integration of all company assets

and clients by a Fortune 500 company.

Global Crossing, LTD, U.S. publicly held corporation headquartered in

Bermuda, originated through a partnership with Tyco. Owned and operated

the most extensive worldwide fiber optic network encompassing a combination

network assets deployed both on land and undersea crossings.

Vice President Strategic Global Marketing/Sales Operations, Morristown,

NJ, 1998 - 2000

Developed a strategic and tactical plan to expand existing client base

to include multi-national corporations in need of worldwide proprietary

network assets and services. Integral role in the expansion and growth

of the network via mergers and acquisitions of existing network assets

worldwide. 4 direct and 35 indirect reporting employees.

. Established Multi-national client base from zero to 15% of Fortune

500 Companies.

. Participated in the completion of the mergers and acquisitions

necessary to create the subsidiary companies US Crossing and

European Crossing.

Other Positions Held:

AT&T Communications, Vice President Business Opportunity & Network Design

Ctr., Bridgewater, NJ 1997-1998

8 direct reports and 37 indirect reporting employees

Teleport Communications Group, Vice President Business & Government

Markets, Dayton, NJ 1996-1997

9 direct reports and 60 indirect reporting employees

Regional Vice

President -Western Region, San Francisco, CA 1994 -1996

12 direct reports and 700 indirect reporting employees

Vice President and General

Manager - Pittsburgh, PA 1992 -1994

10 direct reports and 125 indirect reporting employees

Bell of Pennsylvania/AT&T, Various Sales, Marketing, Product Management &

Operational Roles 1978 - 1992

Patricia (Pati) Ross Page 4

EDUCATION

University of Pittsburgh, Biology - 1970 to 1972 Pittsburgh, PA

Stephen R. Covey 7 Habits Training - 1985 Pittsburgh, PA

Six Sigma Training -1993 San Francisco, CA

AT&T Executive Leadership - 1999 Basking Ridge, NJ

New Jersey Hospital Association, Community Benefits Certification - 2008

West Windsor, NJ

Darlington Healthcare Consultants/Longtree & Associates, CALA Training -

2009 Middletown, NJ

AFFILIATIONS

New Jersey Chamber of Commerce - Healthcare Platform

M Squared Consulting, Inc. - Consultant

Stephen R. Covey - The Community

Christian Community Chapel - Past Fundraising Chairman and Finance

Committee

REFERENCES AVAILABLE ON REQUEST

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