Mark Shelley
Sacramento, CA *5608 ************@*****.*** Cell: 916-***-****
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Site Acquisition Specialist
Driving Profitability through Effective Management of Land Acquisition
and Entitlement
Enterprising professional offers over twelve years' experience in diverse
business settings. Thorough understanding of all aspects of large scale
real estate development. Proven ability to develop productive
relationships to facilitate property acquisition and entitlement.
Expertise in resolving environmental, zoning, and other obstacles to
achieve unit and financial objectives. Proficiency in controlling multi-
million dollar budgets.
Core Competencies
Land Acquisition
Contract Negotiation
Budget Management
Profit & Loss Accountability
Land Use Entitlement
Problem Resolution
Project Management
Regulatory Compliance
Staff Development
Strategic Planning
Team Leadership
Business Development
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Professional Experience
LAND EQUITY SOLUTIONS, Roseville, CA 1/08 - Present
Consulting Company Serving Homebuilders and Renewable Energy Companies.
President / Owner
o Provide expertise to homebuilders to right-size land inventories
to meet current market conditions.
o Perform secondary site screenings for renewable energy projects
to include confirmation of locations of substations and power
lines, visual inspections of parcels for topography and
structures, identification and contact of landowners,
preparation of purchase offers and negotiation of terms.
o Responsible for new business development and marketing. Profit
and loss responsibilities.
Selected Accomplishment
> Consulted on the sale of approximately 1,000 lots for a Fortune
500 builder in order to meet fiscal year end goals.
> Sourced parcels and negotiated contracts for an approximately
400-acre solar farm in Central California and delivered the
project on time and under budget.
> Obtained two long-term contracts by successful business
marketing, adding $135,000 revenue.
RYLAND HOMES, Sacramento, CA 9/05 - 1/08
$4B National Homebuilder with up to $166M Annual Revenue in Local
Division.
Vice President of Land Acquisition and Entitlements (1/07-1/08)
Director of Land Acquisitions (9/05-1/07)
o Directed all aspects of land acquisition, disposition, and
entitlements.
o Negotiated favorable terms on acquisitions and dispositions to ensure
financial requirements for profitability were achieved.
o Established and maintained relationships with land owners, land
brokers, developers, governmental officials, and title companies to
consistently be at the forefront of acquisition opportunities.
o Evaluated new development projects including: valuation analysis,
economic pro-forma, strategic competitive analysis, development costs,
and environmental constraints.
o Assumed control of underperforming entitlement department; increasing
morale, accountability, and performance.
o Managed and coordinated team members and consultants throughout land
use entitlement, budgeting, engineering, architecture development,
permit processing, and scheduling of the land entitlement process from
due diligence through construction build out.
o Interacted directly with regulatory agencies (e.g. City and/or County
Planning, Public Works and Engineering Departments, Army Corps of
Engineers, U.S. Fish and Wildlife Service, State Fish and Game, etc.)
to ensure requirements were met for current year and future unit
delivery goals.
o Managed a staff of five and budgets of up to $35M.
Mark Shelley
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o Selected Accomplishments
> Overcame land use entitlement obstacles which enabled the early
opening of four new communities that generated $3.23M in revenue.
> Increased total lots under control by 27% within one year.
> Disposed of more than $32M of distressed land assets consisting of
830+ lots, to meet corporate requirements of increased revenue in a
declining homebuilding market.
> Led team that drafted $166M annual division business plan, including a
three-year strategy for achieving unit deliveries and revenue targets.
PULTE HOMES, Granite Bay, CA 2/04 - 9/05
$14.7B National Homebuilder.
Land Acquisition Manager
o Managed land acquisition operations in several submarkets to purchase
residential properties to meet and exceed the business plan goals.
o Sourced properties to fill project pipeline; negotiated purchase
contracts; assisted with due diligence review, market statistics, and
competition information; and compiled all information for corporate
approval.
o Purchased mitigation land to offset development of environmentally
sensitive property.
Selected Accomplishments
> Acquired highly sought 120-lot project, which added 50 closings and
produced revenue of $25M in fiscal year and $60M over project life.
> Purchased 110-lot project that added $44M to division revenue.
> Acquired 200-acre property for mitigation use at below market price
saving at least $1.2M.
PARKLAND HOMES, Roseville, CA 9/02 - 2/04
$30M Residential Developer.
Assistant Project Manager
o Assisted Land Manager with land development, forward planning, and
land acquisition duties.
o Coordinated daily operations of sub-contractors for build out of
residential subdivision to meet scheduled completion date.
o Directed consultants to obtain general plan amendments, rezones, and
tentative maps to increase value of projects.
o Pursued project leads, submitted offers for properties, and negotiated
deal points.
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Military
U. S. ARMY, Schweinfurt, Germany 7/94 - 5/98
Automated Logistical Specialist
o Maintained and managed the supply chain for more than $3M in
helicopter parts inventory.
o Served tours of duty in Bosnia and Herzegovina.
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Education
UNIVERSITY OF CALIFORNIA, Los Angeles, CA
Bachelor of Arts in Economics and International Studies, 2002
Minor in German
Professional Development
Leadership Development Program, 2006
Center for Creative Leadership, Colorado Springs, CO