Work Experience & Accomplishments
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Direction Tour Marketing, Chicago, IL
New Business Consultant & Print Manager, July 2009 - Present
. Hired to launch & run in-house digital printing operations as an added
value service to 10 year old street team and event marketing company:
o Researched competitors to determine pricing and services to
offer
o Sourced all vendors & suppliers and managed all purchasing
o Developed & implemented workflows & project management systems
o Soft-launched new service offerings to company's existing
clients via press releases, email marketing, one on one sales
meetings & presentations
o Transformed existing professional connections into leads and
clients
o Developed strategic partnerships to further expand company's
capabilities to serve customer needs under one roof
o Secured and executed $100k in direct print sales in the first
year of operation while securing greater revenue through new
business for company's marketing services
o Handled all estimating, pre-press, printing, finishing, billing
and logistics for 300+ jobs in the first year
. Consulted on both the creative and technical components of a variety
of marketing proposals
. Worked directly with owner to identify other potential service
expansions/spin-offs
. Evaluated various company-wide systems identifying inefficiencies and
instituted solutions
. Provided day to day IT support for small office and led a variety of
web & info system projects
Flameshovel Records, LLC, Chicago, IL
Owner, October 2001 - Present
. Released 51 albums by 25 artists to international acclaim
. Established and expanded distribution through the US, Canada and into
Europe & Japan
. Oversaw development and implementation of two complete website
overhauls & all expansions into digital and new media services
. Led exponential growth in sales and company profile every year by
developing new branding, sales, marketing and public relations
strategies and strategic partnerships
. Managed all aspects of corporation's finances and legal issues:
bookkeeping, annual budgets, operating expenses, project management,
hiring, negotiations, contract drafting and reviews
. Organized events and marketing campaigns to create added value for our
products while helping other lifestyle brands gain access to our
customer base
. Named one of the Ten Labels in Chicago that Still Matter by the
Chicago Tribune
. Named Local Record Label of the Year by New City Chicago
. Guest speaker on professional panels for institutions such as the
Chicago Cultural Center & Columbia College
University of Chicago Department of Development, Chicago, IL
Systems Assistant September 2001 - February 2003
. Independently provided client support for 300+ users and executives:
triaging, diagnosing and troubleshooting all hardware and software
issues
. Coordinated systematic upgrade and standardization of all department
workstations
. Evaluated and purchased new hardware for user workstations
. Developed standards and practices during the department's
reorganization, expansion and migration through three phases of
transition
. Spearheaded projects to provide additional technical services to
department, including increased multimedia and graphics platforms,
remote connectivity and videoconferencing
Oberlin College, Oberlin, OH
Client Services Support Analyst, Summer 2000, February 2001- Sept 2001
Residential Computer Coordinator, September 1998-December 2000
. Managed special projects including the deployment and configuration of
150+ new computers for student labs and faculty offices & installation
of new cable management and security systems
. Wrote online user documentation for installation and configuration of
network adapters
. Providing direct client support and supervised a staff of student help
desk consultants
. Independently provided sole technical support for 300+ students in 7
dormitories
. Scheduled office hours and appointments with students to troubleshoot
and resolve a variety of software and hardware issues
Areas of Expertise
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. Marketing: Brand & Identity Management, Cross Branding, Lifestyle
Marketing
. Planning: Trend Identification, New Media Strategy Development,
Project Management, Business Development, Market Expansion
. Interpersonal: Client Relations, Media Relations, Public Relations,
Lead Generation, Relationship Building, Staff Hiring, Management &
Training
. Specific Skills: Negotiation, Contract Analysis, Content Licensing,
Budgeting & Accounting, Copy Writing, Event Planning, Ad Buying for
Web and Print
Technical Experience
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. Web 2.0 Applications- Social Networking Sites (Facebook, Myspace,
LinkedIn, etc), Twitter, Flickr, Tumblr, RSS, YouTube, and others
. Basecamp & Daylite Contact & Project Management Tools
. Windows XP, Vista & 7 & Mac OS X
. Word, Excel, Powerpoint, Filemaker Pro
. Photoshop, Illustrator, Indesign
. HTML, PHP, mySQL, Wordpress, Blogger, Dreamweaver
. Quickbooks
Education
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Oberlin College, Oberlin, OH, Bachelor of Arts, December 2000
. Majors: Philosophy and History
. Minors: Film Studies and East Asian Studies
New York University, New York, NY, Film Studies at Tisch Summer 1999