Sales Customer Service

Barry P. McFarland

** **** ****** *****, ********, MA 01505 ~ 978-***-**** ~ *****@***.***

http://www.linkedin.com/pub/barry-mcfarland/a/6a8/b7b

Seasoned professional with over 20 years of executive experience in public

and privately held corporations including start-ups through Fortune 500

companies in the Consumer Products, Life Science, Medical Device, Chemical

and Software Development industries with both domestic and international

operations. Demonstrated record of implementing positive change and

contributing to profit enhancement, while facilitating corporate growth

through application of in-depth understanding of business planning,

analysis and management.

Areas of Expertise

. Financial Planning, Reporting & Control

. GAAP & FASB Compliance

. Strategic Alliances

. Mergers & Acquisitions

. Contract Negotiations

. Inventory Optimization

. Systems Implementation

. Turn Around Mgmt

. SEC Reporting

. Project Management

. Investor Relations

. Banking and Treasury

. Staff Development

. Capital Development (Venture Capital / Equity)

. Procedures & Documentation

Career Highlights

. Senior Executive with hands on experience in business planning,

finance, human resources, sales, marketing, customer service,

manufacturing and general management.

. Recent positions include: CFO, VP Finance and VP Operations for

multiple start-up, turnaround and established manufacturing and

distribution companies with annual sales up to $150 million. Division

Controller/Director for multiple $100 million plus, international

operating divisions of a NYSE software developer.

. Actively served on Board of Directors for 2 public companies.

. Record of systems and process utilization to enhance staff

productivity, effectiveness and career development.

. Secured over $10 million in investment financing and $5 million Cap-Ex

financing.

. Designed forecasting, inventory control and cost reduction programs

saving over $2 million dollars annually.

. Installed reporting systems to improve information flow and reduce

administrative cost by over $200K annually.

. Reduced product costs as much as 61% by introduction of change to

manufacturing process and purchasing.

. Insured timely and accurate preparation and submission of SEC filings.

. Negotiated multiple domestic and international distribution licensing

and manufacturing production agreements.

. Managed product quality and production at multiple domestic and

international contract manufacturing facilities.

. Directed Software Development, Logistics and Customer Service

functions, negotiated Customer, OEM and VAR agreements.

. Effected positive changes in sales compensation plans, credit and

collection and product pricing policies.

. Assisted with pricing, negotiation and execution of $100 million

CAD/CAM procurement contract with the U.S. Navy.

Professional Experience

pH Solutions, Inc., Washington DC 2007 -

Present Manufacturer of Waste Water, Bacteria & Algae Control Solutions

Chief Financial Officer

. Direct all Financial and Business Planning and Analysis activity.

. Provide direction and analysis of ongoing corporate capitalization and

M&A activity.

. Oversee and direct all operating decisions including pricing, sales,

product testing and development.

. Designed and implemented procedures, processes and controls to insure

timely and compliant reporting and operation of all finance and

administrative functions.

. Negotiated domestic and international Distribution and Rep agreements

to promote sales activity.

. Negotiated Contract Manufacturing agreement and oversee all production

issues including production planning and scheduling.

MJB Associates, Boylston, MA 2006 - 2007 / 2002 - 2004 / 1993 - 1995 /

1988 - 1989

Private Business Consulting Practice

President

. Prepared SEC filings, financial planning, reporting and restructuring

support to emerging public companies.

. Prepared financial backup for audit, SEC reporting and financing

requirements of Oil and Gas Production Company.

. Negotiated and prepared closing documentation for multiple M&A

transactions.

. Prepared forecast assumptions and pro-forma schedules supporting $10

million funding for the installation of waste remediation systems.

. Provided due diligence and accounting support pursuant to the client's

sale of a subsidiary.

. Provided planning, accounting and administrative support to facilitate

acquisition of an Electrical Contracting firm.

. Assisted Fortune 500 client with the implementation of Oracle

Financials including the hiring and training of division staff.

NutraMax Products, Inc., Gloucester, MA 2004 -

2006

Private Label & Contract Manufacturer of OTC Pharmaceuticals and First Aid

Products

VP Finance & Administration, Chief Financial Officer

. Established controls to manage $20 million inventory and maximize cash

availability.

. Analyzed and modified credit/collections terms, policies and procedures

to improve cash flow.

. Drove product line profitability analysis to eliminate marginal or

unprofitable SKU's and advocated successfully for improved

profitability targeting for both current and new product pricing

decisions.

. Secured and negotiated terms for a $5 million Capital Lease line of

credit to fund a critical capital equipment upgrade/expansion of

production and high-speed packaging lines resulting in increased

capacity and margin improvement.

. Renegotiated Bank Covenants to increase cash availability under Asset

Based Lending Agreement.

. Modified, enhanced and streamlined processes and controls to improve

profitability and position company to facilitate profitable exit

strategy for investors.

. Directed Distribution staff of thirteen to improve timely and cost

effective customer product deliveries.

. Initiated a specification, evaluation and implementation plan for a new

ERP system replacing Syteline in move to facilitate SOX 404 compliance

and production process validation.

. Financial oversight of manufacturing facilities in MA (2); NJ; TX and

China.

National Boston Medical, Inc., Boylston, MA 1999 -

2002

Medical Device and Surgical Equipment Distribution/Direct Marketing of

Health and Fitness Equipment

Chief Executive Officer (2000 -

2002)

Chief Financial Officer (1999 -

2002)

. Directed Company through Chapter 11 Bankruptcy filing, resulting in

confirmed plan of re-organization. Process included negotiated

settlement of approximately $8 million in prior debt, sale of an

operating division in an unrelated field and refocusing the company's

efforts on the medical device market.

. Implemented re-organization plan, including identification of capital

resources to fulfill corporate acquisition and working capital

requirements. Process included securing $1 million in initial short

term financing and commitments of over $9 million for acquisition

financing.

. Identified and structured acquisition proposals for target companies in

the Surgical Equipment market, to achieve Plan goals.

. Restructured product pricing policy resulting in a competitive

advantage and a 30% increase in sales volume.

. Executed multiple convertible debt financings.

. Oversaw preparation and submission of SEC filings.

. Negotiated international manufacturing supply agreements with Asian and

European manufacturing partners, saving over 36% in landed cost of

equipment.

. Negotiated licensing agreements, production contracts and media buys

for direct marketing of fitness equipment.

NuWay Corporation, Boston, MA 1995 -

1999

Manufacture and Distribution of Branded Consumer Hygiene Products

V. P. Operations, Chief Financial Officer / Treasurer

. Provided the primary interface on behalf of the company for outside

financial and vendor management activity.

. Improved manufacturing labor efficiency by 24% and introduced product

design modifications resulting in improved quality and 36% component

(12% overall product) cost efficiency.

. Identified and implemented alternative product packaging resulting in

improved quality and 61% reduction in packaging cost.

. Negotiated terms of international and non-retail distribution and

licensing agreements.

. Assisted Investment Bankers in preparation and presentation of the

Business Plan and supporting documentation necessary to secure funding

for exploitation of the company's marketing plan.

. With the VP Sales, developed product advertising and promotional plans,

including TV spots, radio and print campaigns, coupon redemption

programs and in store promotions. Worked with the Agency of Record to

review structure and positioning of focus groups, consumer intercepts

and ad creative process.

International Treasury Systems, Boston, MA 1989 -

1993

Software Developer of Foreign Exchange Trading Systems

Vice President Finance and Administration

. Reviewed all product development contract commitments, pricing and

general terms and conditions prior to order acceptance.

. Negotiated product support contracts to address significant product

support issues.

. Identified and researched suitable joint venture partners for the

expansion of ITS sales and customer support activity.

. Negotiated strategically critical sales and support agreements with

both Fortune 500 S/W developers and niche consulting firms resulting in

additional working capital and expanded global sales and support

capability for the ITS FX Trading System.

. Prepared due diligence information in support of the company's

acquisition by a larger entity.

Computervision Corporation, Bedford, MA 1979 -

1987

CAD/CAM Software Development and Systems Manufacturing

Director, Financial Operations, North America Sales and Marketing Division

(1986-1987)

Division Controller, North America Field Service Division

(1983-1985)

Manager, Financial Planning, North America Division

(1981-1982)

Senior Financial Analyst, Productivity Systems Division

(1979-1980)

. Supervised a staff of 17 people including seven regional F/A managers,

responsible for financial planning, management and control of two

operating divisions with annual revenues, each in excess of $100

million.

. Organized and developed staff, systems, procedures and controls to

support the expansion and profitable growth of the Customer Service

Division from less than $10 million to over $100 million in annual

revenue.

. Revised product sales forecast process to improve quality and accuracy

of unit forecast requirements resulting in inventory production savings

in excess of $2 million annually.

. Designed automated financial support systems to provide more timely

management information while saving in excess of $200K annually in

reduced staffing costs.

. Designed compensation plans for sales management linking sales

commissions to regional performance across a matrix of sales, regional

profitability and asset management criteria.

. Developed Transfer Pricing policy for sale of equipment and services

between foreign affiliates and the US parent company.

. Implemented inventory control and cycle count procedure for the

effective monitoring and control of a $40 million spare parts

inventory.

. Developed and implemented conversion of Company's maintenance pricing

to shift from hardware intensive to software based structure as Company

migrated from a proprietary to an open hardware platform.

The Gillette Company, Boston, MA 1973 -

1978

Senior Financial Analyst, Corp. Budgets and Financial Analysis (1977-1978)

Financial Analyst, Advertising Accounting (1975-1976)

Cost Analyst, Toiletries Division (1973-1974)

Education

Bachelors of Science, Finance, Cum Laude, Boston College, Chestnut Hill, MA

1973

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