Project Manager Quality Assurance

Rod Turner **** Oak Road #***, Walnut Creek,

CA *4597 818-***-**** . **********@*****.***

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SUMMARY OF QUALIFICATIONS

Seasoned email marketer with over 4 years experience developing email

retention and acquisition programs. Comfortable working with senior

leadership and influencing cross-functional teams. Experienced leading

junior team members. Ability to work with new technologies and with data-

driven processes.

EXPERIENCE

Experian CheetahMail, Oakland, CA

July 2007 - Present

Senior Account Manager

. Responsible for setting up, testing, and launching a variety of email

marketing campaigns

. Provide service for Yahoo!'s various business units and making sure

that their email inventory list is sent out every week through

acquisition, engagement, activation, service announcements, triggers,

lifecycle and/or win back campaigns

. Start up and manage new domestic and international email marketing

programs while adapting to various and changing business requirements

. Obtain the creative from an image file and develop an email ready

asset using Photoshop and HTML

. Conduct a wide arrangement of A/B subject line and creative tests,

which can include segmentation, dynamic content and personalization,

to achieve top performance results in opens and clicks rates

. Implement thorough quality assurance processes for each campaign while

keeping in mind email best practices and CAN-SPAM compliance

. Help clients interpret the results of their email campaigns and

recommend improvements to their email marketing strategies based on

those results.

. Provide strategic analysis, give review/recommendation presentations

and discuss the big picture of the program(s) with mid and high level

stakeholders on a quarterly basis

Experian CheetahMail, El Segundo, CA

July 2006 - August 2007

Product Specialist

. Served as the technical contact for the account managers of

CheetahMail's web analytics software that handled large companies such

as Sony Pictures, PureVideo, Classes USA

. Prepared web analytics software installation for new clients which

included getting the new installation on CheetahMail servers and

creating key reporting metrics for tracking

. Worked with clients to insert CheetahMail's JavaScript based tracking

code on their website and modifying the code if needed

. Held the inaugural position of Project Manager for the ReMarketing

program, which combined CheetahMail's web analytics software and email

marketing software in order to provide the ability to track customer

activity on individual websites and deployed email messages in real-

time to clients like Neiman Marcus

LiveOffice Corporation, Torrance, CA

June 2005 - June 2006

Account Manager

. Managed and supported clients for the AdvisorSquare software, which

provided websites designed specifically for financial services

professionals

. Coordinated new account transition from sales team and developed

internal relationships to manage all aspects of client business

. Consulted clients on website enhancements and increased online

visibility in search engines; SEO strategies

. Assisted self serve clients in troubleshooting website content, forms

and research tools issues

. Conducted weekly web conference training on the website content

management system

. Upgraded and cross sold products to clients

Freelance / Independent Contractor, Los Angeles, CA

July 2001 - May 2005

IT Specialist / Webmaster

. Provided various computer services to individuals and businesses on a

contract basis

. Installed and updated computer software and hardware

. Troubleshot internet connectivity and printing problems

. Created and designed websites from conception and enhanced existing

sites

. Trained individuals on different web and graphic design programs

. Planned and executed online marketing strategies for B2C and B2B

clients that included web banners and search engine marketing

Computer Science Department, University of Wisconsin - Madison

May 2000 - June 2001

Project Specialist / Events Coordinator (Contract position)

. Web Developer for Learning Technology's website

. Coordinated and assisted instructors in training classes for faculty,

staff and students

. Wrote proposals and presented plans for future events to the

university committee

. Promoted training classes in various ways such as websites, brochures,

electronic mailing lists and collaborating with other departments on

campus

Computer Skills

. Computer platforms: Linux, Mac, Windows

. Productivity Tools: MS Office, MS Visio, MS Project, SmartDraw

. Programming Languages: PHP, JavaScript, CSS, HTML, DHTML, XML

. Design Tools: Photoshop, Dreamweaver, Fireworks

Additional Skills

. Strong analytical skills

. Excellent writing and communication skills

. Strong critical thinking skills

. Experience with SQL

. Excellent project management, time management and problem-solving

skills; with the ability to quickly solve problems and handle multiple

concurrent projects with different teams

. Willingness to innovate, test, and discover new technologies.

. Experience managing programs with multiple brands

EDUCATION

Bachelor of Science, Computer Information Technology, Mt. Sierra College,

Monrovia, CA December 2005

Bachelor of Arts, Journalism, University of Wisconsin - Madison

May 2000

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