International Cruise & Excursions, Inc.,
This letter is in regards to the Marketing Assistant position in
Scottsdale, AZ. Upon discovering such a role, I was instantly drawn to the
position. I have previously been the Marketing Coordinator with AWR
Corporation and during my time in that role I thrived on the changing daily
environment. The majority of my time was spent coordinating advertising
activity which included developing and tracking annual budgets, managing
promotional items, and creating marketing plans for company events. In
this role I worked daily with the Vice President of Marketing in order to
keep the corporate management informed regarding marketing operations.
I am currently an Account Executive for Yelp, Inc., an internet based
review website and online directory. The heart of this role is inside
sales, requiring management and analysis of my territory, cold calls, and
subsequent sales pitches. During my time at Yelp I have learned about my
communication style and how to appropriately adapt it to the customers I am
speaking to. This experience has helped me become a better equipped
business person, but has also left me desiring a position that incorporates
interpersonal communication and the constantly changing atmosphere of a
fast paced marketing role.
Below are solid skills that I possess and would proudly bring to the ICE
marketing team:
. Strong understanding of forecasting and managing annual budgets
. Administering online web publications and email blast creation
. Proven ability to handle company database and physical marketing
inventory
You will see that the job requirements listed on your description match up
perfectly with the skills I have honed in my previous roles. I understand
the work load in a position such as this and why your office requires a
Marketing Assistant who can get tasks completed on time and to an
extraordinary level. I thrive in an environment that allows me to work
independently as well as on a team in order to meet the objectives of the
company. I am confident that my experience and personality will fit in
perfectly at International Cruise & Excursions, Inc..
My resume is attached. I am currently located in downtown Phoenix and can
be available for interviews on most days. I look forward to hearing from
you and discussing the role in depth.
Best Regards,
Jessica Cervasio
************@*****.***
JESSICA CERVASIO
600 North 4th Street, Apt. 415, Phoenix, AZ 85004
Phone: 201-***-**** Email: ************@*****.***
EXPERIENCE
Yelp Inc., Scottsdale, AZ
2010-Current
Account Executive
. Actively build and manage a regional territory from initial vetting of
leads through sales execution. Leads are prioritized and pursued to
maximize time and sales volume.
. Maintain a high degree of personal accountability and sales discipline
that has resulted in consistently being ranked at the top of a team of
30+ associates.
. Develop instant rapport with potential clients and engage them on
their business practices and goals. This information is used to
tailor sales pitches and conversational style to the individual to
ensure a high level of sales completion.
AWR Corporation, El Segundo, CA
2008-2010
Sales & Marketing Coordinator/Office Manager
. Accountable for executing all marketing duties including development
of presence at domestic trade shows, evaluating advertising sources
while analyzing the incoming leads, and the construction and tracking
of annual budgets.
. Developed sales strategy to coordinate national product training
classes (public and on-site). Also provided customer service to all
leads registering in our database.
. Advanced to position responsible for the review of all incoming sales
orders (domestic and international) before invoicing and recording in
Salesforce.com
JC Penney, Torrance, CA
2007-
2008
Department Manager
. Supervised and trained a department staff of 20+ associates in order
to exceed daily sales objective and ultimately surpass quarterly and
annual goals.
. Created strategies that would maximize the floor plans' presence by
examining specific products' sales and losses, along with current
trends.
Jonden Manufacturing, New York, NY
2006
Summer Internship
. Assisted in-office design team and sales representatives in order to
develop new ideas and selling strategies. Expanded communication
skills through this constant dialogue with sales team, buyers, and
consumers regarding merchandise.
. Gained knowledge of sales process through interaction with factory
during production and presence during buying meetings. Afterwards,
providing sales support to the sales team and buyers.
ACTIVITIES & HONORS
Apparel Merchandising Organization, Indiana University
2003-2007
. Assisted in organizing various events such as clothing drives and
other charitable events.
. Gained admittance to events and meetings where I could network and
gain knowledge of different aspects on the apparel industry.
Apparel Field Seminar, Hong Kong, Mainland China, Macau
2006
. Selected to participate in international affairs in conjunction with
Indiana University in order to gain experience in overseas offices and
factories.
EDUCATION
Indiana University, College of Arts and Sciences, Bloomington, IN
2007
Major: Apparel Merchandising; Minor: Kelley School of Business