Manager Marketing

William J. Kline

**** **** ****** ****, ***. **** ( Lyndhurst, NJ 07071

732-***-**** (C) ( ******@*****.***

MARKETING PROFESSIONAL

~ Over 8 years of marketing experience with a solid track record

of exceeding lead generation and revenue goals ~

> Practiced in all aspects of marketing including budget and project

management, communications, research, copywriting, advertising, events,

public relations, telemarketing and direct mail/email.

> Consistently recognized for high level of performance and the ability to

meet aggressive deadlines.

> Deep experience managing small to large-scale events and outreach efforts

and delivering results at less than budgeted.

CORE COMPETENCIES

( Project Management ( Online / Offline Marketing

( Social Media Marketing

( Events Management ( Community Outreach (

Public Relations

( Marketing Communications ( Product Launches (

Budget Management

( Market Research ( Customer Segmentation (

Guerilla Marketing

Professional Experience

Marketing Specialist ( 2008 - Present

American Red Cross, Habitat for Humanity, Recording for Blind & Dyslexic,

Taproot Foundation, Burbank Library ( Bergen County, NJ, Burbank, CA

Work with multiple non-profits to share marketing expertise in driving

fundraising and awareness efforts.

> Consult with local chapter heads and incorporate social media

marketing and web 2.0 strategies (e.g. FaceBook, Twitter) into

fundraising, community outreach, and internal communications systems.

> Organize numerous fund raisers and community events overseeing

budgets, staffing, communications, equipment and venue. Recognized for

driving record levels of attendance. Notable events include Sunday Fun

Day and Poker Ride.

> Planned and managed volunteers for successful locally televised Trivia

Challenge Fundraiser.

Medical Records Manager ( 2006 - 2008

Walgreens Home Care by Barrington Staffing ( Burbank, CA

Accepted temporary 6-week assignment that was extended to 1 years due to

high level of performance. Compiled, organized, and processed medical

records for Walgreens Home Care. Worked with sensitive medical information

and performed all work projects with highest regard to accuracy and

confidentiality standards.

> Demonstrated exemplary multi-tasking, organizational, and

administrative skills to effectively manage a large volume of medical

records.

> Built database to support easy retrieval of healthcare records.

Product Marketing Manager ( 2000 - 2001 (Company Lost Funding)

Wellspring Solutions ( Santa Ana, CA

Accountable for managing all marketing efforts for firm's flagship product

with special emphasis on launching new version. Developed and managed

marketing $500K budget that included events, trade shows and grass roots

public relations and marketing programs.

> Recognized for creating a buzz in the marketplace through development

of press releases and articles.

> Captured $30K in savings by moving numerous programs from paper-based

direct mail and marketing communications to digital media including

email and web.

Marketing Manager ( 1998 - 2000 (Major Downsizing)

Mueller International, Irvine, CA

Hired to oversee market research and lead generation activities for large

high-tech industries including IBM and Fujitsu. Oversaw up to $800K

telemarketing budget to identify target firms and generate leads. Enhanced

scripts and mentored team of 60 for maximum performance.

> Recognized for consistently averaging 120% of lead generation goals

with a high of 132%.

> Produced over $100M in highly qualified sales leads for Fujitsu and

$60M for IBM.

Marketing Manager ( 1996 - 1998

New Com ( Westlake Village, CA

Accountable for driving branding, marketing communications, promotions,

events management and lead generation for this supplier of computer

peripherals. Managed $2.2M budget and staff of 3.

> Credited for delivering 115% of targeted leads at less cost per lead

than budgeted.

> Instrumental in driving over 100% increase in revenues to $120M in

less than 2 years.

> Performed customer segmentation to identify high-potential customers

and new markets.

> Designed and produced over 50 different packaging, advertising

concepts and new marketing materials in 2 years.

> Managed all events including large-scale presence 2-story, 50-foot

booth at Comdex and PC Expo trade shows.

Education & Training

MBA, Marketing Emphasis

University of Southern California, Los Angeles, CA

BS, Business & Marketing

California State University, Northridge, CA

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