Sales Manager

Mike Davison

650-***-**** . ***********@*********.***

Seasoned marketing and operations executive with strong communication,

strategy development, program management and demand generation skills.

Proven success developing the strategy, structure and process necessary to

support rapid growth in start-up and turnaround environments.

PROFESSIONAL EXPERIENCE

ExecWorld (Non-Profit) 2009 - Present

Community of Silicon Valley executives who engage in person and online to

exchange ideas, share experiences and support the success of their fellow

members.

President - member of the board of directors

. Launched a new community (online and in-person) of high technology

executives

. Defined the mission, formed the board, recruited charter members to

fund the 1st year operating budget, filed for incorporation and non-

profit status

. Built member website and launched online community

Virtual Visuals (Private) 2009 - Present

Visualization services firm helping clients attack "wicked" problems

through the application of visual models, systems thinking and facilitated

collaboration methodologies.

Partner & Co-Founder - Responsible for developing the business model,

service offerings and go-to-market strategy for this start-up services

firm.

Point B, Inc. (Private) 2005 - 2008

Association Management firm developing a portfolio of technology services

associations including AFSMI, SSPA, TPSA and SRII. Company bookings grew

from $6.2M in 2005 to $12.9M in 2007. Members included every major high-

tech company, including Microsoft, SAP, IBM and Dell.

Vice President, Member Programs - Senior Point B executive responsible

for the integration and turnaround of a newly acquired association

(AFSMI).

. Responsible for the design, operation and financial performance of

membership programs. Managed the integration (staff, systems,

processes), developed the strategic business plan and completely

overhauled all programs and prices within the first 90 days.

. Re-launched the association with a new vision, an updated brand and a

streamlined visual identity. Redesigned all print and electronic

publications and deployed a new website to reflect the new brand and

emphasize member value.

. Developed accelerating revenue programs to achieve $1.8M run rate

within 9 months

Vice President, Advanced Programs - General manager responsible for the

design, operation and financial performance of incremental fee programs

for Point B association members.

. Defined a new industry standard for technical services and launched a

high-profile certification program in partnership with J.D. Power and

Associates within 90 days of joining Point B.

. Managed program operations including leadership of a 50-company

standards board, strategic partner negotiations with JD Power and

completion of company assessments and certifications for marquee

companies like IBM, Oracle, Cisco, Xerox and HP.

. Generated $3.3M in bookings in the first 18 months of the program

Rainmaker Systems (NASDAQ: RMKR) 2002 - 2005

Marketing and Sales Automation services provider (BPO). Clients included

leading high tech companies such as IBM, Dell, HP and Sony.

Vice President of Marketing & Product Management - Responsible for

corporate marketing, product strategy, service offering definition, and

pricing as well as client implementation and data analytics.

. Generated 150% growth in major accounts through marketing strategy to

increase awareness by leveraging industry associations and PR.

Managed all aspects of corporate marketing; annual reports, press

releases, advertising, company literature, corporate website, and

public speaking opportunities. Developed corporate positioning which

became the framework for strategic planning and acquisition

evaluation.

. Executed 20+ service implementation projects for new and existing

clients representing over $40M in annual billings. Standardized

service offerings and developed product roadmap for new services based

on client requirements and market trends.

. Member of Rainmaker Executive Staff, Disclosure Committee, Leadership

Team, Merger & Acquisition Assessment Team, Technology Steering

Committee, AFSMI Vendor Committee and ITSMA Executive Roundtable.

Preview Systems (NASDAQ: PRVW) 1998 - 2001

Digital Rights Management start-up that grew from $1M to $8M over three

years with a $90M IPO in December, 1999.

Vice President of Planning & Operations - Responsible for corporate

planning and strategy; business unit general manager.

. Defined market opportunities and set corporate strategy as member of

executive strategy team. Contributed to business model, market and

product sections of prospectus for $90M IPO.

. Created and managed business unit that converted prototype technology

into commercially-viable hosted service in 180 days. Hired staff,

managed engineering, set up data center operations and drove all

product marketing, communications and sales efforts.

. Led company-wide task force that targeted strategic sales prospects,

generating a 200% increase in sales and laying the groundwork for a

successful IPO. Re-defined revenue model, licensing terms and pricing.

Claris (Apple Computer subsidiary, now know as FileMaker) 1992 - 1998

Leading developer of desktop productivity software that grew from $100M

to over $250M with a portfolio of products including; HyperCard,

ClarisWorks and FileMaker.

Director, Strategic Marketing - Responsible for development and execution

of strategic marketing programs including vertical marketing, 3rd party

developer programs, online marketing and new business development.

. Initiated the online marketing function, designed corporate web sites

and company intranet, increased site traffic over 130%. Designed and

implemented e-commerce strategy, achieving more than 30% cost

reduction and generating revenues of nearly $1 million in the first

year.

. Managed the "HyperCard" business unit with over 20 engineers and

marketing staff, exceeded revenue target of $6M.

. Developed segmentation strategy for markets that contributed over $60M

in annual sales. Identified new products and launched marketing

campaigns for small business and education segments. Grew 3rd party

developer program 400%.

Informix Software 1990 - 1991

Leading developer of database software and tools for the open systems

enterprise software market.

Imaging Market Manager

. Created new position in document imaging and multimedia management

markets. Informix subsequently expanded its presence in this market

through acquisition.

EDUCATION - MBA, Santa Clara University

- BA, University of California, Berkeley

OTHER - AFSMI Vendor Committee, ITSMA Executive Roundtable, Software

Publishers Association (SIIA); Internet Section

Board Member

- Public Speaker on technology services, outsourced services and

emerging market/technology topics at industry

conferences.[pic][pic]

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