Sales Customer Service

Dana K. Moler

**** * ******* ****** • Long Beach, CA 90815 • 562-***-**** • *********@*******.***

PROFESSIONAL SUMMARY

Accomplished, detail oriented Senior Sales/Marketing Professional with extensive experience in

sales, business administration, management, and marketing.

Proven ability to build and grow Demonstrated achievements and ability to

revenue. make profitable decisions.

Strong oral and written Excellent ability to execute, multi task and

communications, including oral achieve results.

presentation skills. Effective in developing and improving

Outstanding interpersonal and processes.

team building skills. Highly proficient with MS Office software and

Proficient in marketing and client tracking databases.

merchandising strategy and execution. Fully functional private home office.

Reputation for consistently

exceeding performance expectations.

EXPERIENCE

THE HERSHEY COMPANY March 2009 – July 2010

Retail Sales Merchandiser

Home based position responsible for selling and ensuring best in class merchandising of Hershey products.

• Achieved 4th highest increase nationwide in distribution of authorized items in first year.

• Ensured flawless execution of Headquarter Retail Execution & Marketing Plans with various retailers.

• Reported weekly activity, expenses, competitive activity, account changes within assigned territory.

• Reported daily activities through use of retail handheld computer unit, synchronizing daily.

ONCE UPON A FAMILY July 2005 – July 2009

Independent Consultant, Honorary Founder

Home based business selling products and conducting workshops designed to help build strong families.

Worked from home office maintaining top monthly sales position company wide repeatedly.

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Managed all marketing and merchandising of products to my target customers.

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Developed and present workshops to small and large group settings.

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Conducted regular customer follow up to increase sales, add value and maintain satisfaction.

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Planned and implemented events to increase customer base.

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Trained, coached and collaborated with team of consultants nationwide.

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WAVE BROADBAND August 1999 – April 2004

Senior Consultant, New Technologies

Independent sales consultant responsible for expanding customer base of Cable TV and Internet services in multi

family high rise buildings in competitive markets in Seattle territory.

• Consistently maintained #1 sales position for entire division working part time from my home.

• Successfully managed sales and customer service follow up using large client tracking database.

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MILLENNIUM DIGITAL MEDIA, INC. Oct 1995 July 1999

Vice President, New Technologies

Established and managed all aspects of a new division. Responsible for increasing company growth and revenue

in competitive markets.

• Promoted to VP in less than two years from hire date. First female to hold VP title in 25 year history.

• Responsibilities included company wide strategic direction and management in addition to oversight of

established New Technologies Division.

• Developed and managed budget well within company revenue and cash flow targets.

• Built and managed large client database.

• Developed client incentive programs built into contractual agreements to increase closings.

• Managed all marketing activities from concept to implementation for division, including direct mail, trade

shows, electronic presentations, television ad production, etc.

Maintained largest percent growth for entire company each year under my supervision.

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Dana K. Moler

VIACOM CABLE 1993 1995

Marketing Services Manager

Managed marketing functions in collaboration with Marketing Operations Director for Viacom’s Puget Sound

Region, totaling 605,000 serviceable homes and over 432,000 customers in a large urban market with multiple

channel line ups, product offerings, pricing structures and market types.

Developed and implemented annual media plan totaling nearly $1 million. Consistently achieved sales lead

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generation goals within effective cost per sale requirements.

Forecasted and managed support team in directing advertising, administrative and retention expenses

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totaling $1.4 million.

Played a key role in reducing customer churn rates by 8% from 1989 to 1994.

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Contributed to a 1.3% reduction in 1994 expenses, while still meeting customer acquisition and retention

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goals by directing expenses to tactics offering the most effective return.

Created model for streamlining management of customer rates and rate adjustments. Used process to

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implement FCC required notifications and adjust rates in 77 different cities, with different rates in each area, 4 times

per year, in addition to various monthly adjustments.

Improved process and effectiveness for placement of local cable network advertising inventory that

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exceeded $5 million annually. Process enabled company to use network ratings to increase advertising placement

effectiveness.

Instrumental in negotiating and implementing significant cooperative funding from vendors to support

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various marketing tactics.

Researched, conceptualized, wrote and/or produced broadcast television commercials and directed

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advertising agency in media placement for 11 advertising campaigns each year to acquire new customers.

Lead and supported special team projects, including multiple channel launches and re alignments, premium

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service re packaging and new product introduction. Collectively, these projects contributed significantly to exceeding

customer numbers and operating income goals.

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SHOWTIME NETWORKS INC. 1984 1993

Senior Account Manager

Responsible for managing and expanding sales and marketing activities in large cable systems in Washington,

Oregon, and Alaska, totaling 1.2 million cable customers.

• Developed all inclusive marketing plan for the Seattle market that delivered a 30% increase in customers in

a two month period. Written plan published nationally by Showtime Networks, Inc.

• Negotiated and managed customer contracts for 32 regional cable company offices resulting in a 42%

growth in customers within a two year period.

• Increased customer base by 20% overall during last three years in position.

• Hired, trained and managed Product Trainer.

• Managed annual marketing expenditures of $430 thousand well below company standards for per unit

acquisition costs.

• Nominated for highest honor awarded throughout entire organization for excellence in all aspects of

business life.

ACTIVITIES

Past President, Puget Sound Cable TV Marketing Co op

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Past Member, Women in Cable/Telecommunications

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President, St. Joseph School PTO

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Past Member, Seattle Direct Marketing Association

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Founder, Long Beach Babysitting Coop

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Past Member, Washington State Cable and Telecommunications Association

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Past Board member, Alaska State Cable Television Association

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Past Chair, St. Joseph Parish Fair

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Excellent references available upon request.

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