Account Executive Service

**** ** ***** ******* *: 954-***-**-**

Miramar, Fl. 33029 E: ****@*********.***

A dda Reina

QUALIFICATIONS SUMMARY

Organized and dedicated account executive with more than 10 years of experience in the advertising

industry coordinating, planning and supporting day-to-day the development of advertising and other

business building communication plans.

Effective working relationship with client and anticipation of Client needs and formulation of solutions.

Capacity to ensure the successful execution of all communication plans.

Positive, professional attitude and committed to service.

Excellent at follow up and accurate detail work.

Organized, good planner, perseverant, responsible and self-motivated.

Experienced team worker, able to work cooperatively or independently.

Ability to train and support new team members.

Bilingual (Spanish / English).

Computer literate (Word processor, Power Point)

EDUCATION

B.A. in Communications (1987) - Universidad Intercontinental (Mexico City)

English as a Second Language - advanced level (1983) - University of Ottawa (Canada)

English as a Second Language - advanced level (2008-2009) - Broward Community School (Florida)

PROFESIONAL EXPERIENCE

PRESENT

Serving as a Substitute teacher (as required) at Unity 4 Kids.

Volunteer at Silver Lakes Elementary

Previous

Volunteering at Silver Lakes Elementary being room - parent in 2006 and 2008.

Young & Rubicam, MEXICO (Advertising Agency) 2001 - 2002

Account Director

Provide service to the top leading company for the Oral Care category in Mexico- Colgate- Palmolive

coordinating an interdepartmental agency team in the development of advertising for the Household and

Fabric Care categories.

Household brands: Fabuloso - top leading product in Mexico in the category in sales and market

share and Axion

Fabric Care brands: Suavitel- top leading product in Mexico in the category in sales and market

share, and Vel Rosita

Organization and coordination of all advertising projects in Latin America following the CP process for

advertising development.

Work on creative strategies cooperatively with Y&R New York and Mexico, for each of the projects

planned marketed / advertised throughout the year. Ensure the completion of each project under the

strategic global guidelines and meeting difficult deadlines.

Continuous communication with the US and other Latin American countries to keep the advertising under

the umbrella of Colgate. Monitor and development of assessments of the brand and market activity in

order to make recommendations to improve performance of the brand. Day to day communication with

the Client ensuring the successful execution of all communication plans.

Update of brand reviews, qualitative and other studies for the local client.

FCB Worldwide (former Bozell-Mexico/ Advertising Agency) 1991 - 2000

Account Director (1997 - 2000)

Provide service to top leading companies in Mexico, coordinating an interdepartmental agency team in

the development of advertising for different accounts specially in Tourism and Service .

Brands:

American Airlines - leading international airline in service from Mexico to the US and beyond.

The Ritz-Carlton, Cancun - 5 Stars hotel

Cía. de Turismo de Puerto Rico: Promotion of the tourist destination in Mexico and Latin American

countries.

Bausche & Lombe: Contact lenses.

My most important account was American Airlines, for which I worked on the development along the

Client of an annual business plan for the advertisement of each product/service. Ensure completion of the

media plan in opportunity. Work on a monthly budget status to control ad investment in media and

production and to have a weekly status report of all the projects to be developed on time.

Advertising recommendations based on market situation, competitive overview and areas of opportunity.

Special Projects for American Airlines:

“La Ciudad de los Ninos” theme park for children (now “Kidzania“): When I was managing American

Airlines, American was invited to participate in a theme park Project marketed to children. The

participation included an interactive DC 9 plane and check in counters located at the entrance of the

park inside the largest shopping mall in Mexico City. It was the first theme park in Mexico focused

only on children where they could play roles as adults.

Although this Project was not an advertising role, I worked on it and solved problems until completion.

I was involved in the proposal, budget allocation, purchase of the fuselage of the plane, transportation

of the plane to Mexico City, overhaul of the plane to have the same image as an AA aircraft, follow up

with the whole project until the park’s opening.

Participation in the production of the first tv commercial produced in Mexico for American Airlines.

Account Supervisor (1993- 1996)

Brands:

American Airlines - leading international airline in service from Mexico to the US and beyond.

The Ritz-Carlton, Cancun - 5 Stars hotel

Paraiso Radisson Hotels

Day to day contact with the Client, leading and support in meetings, campaign presentations and

planning. Operational duties such as: weekly status report, follow up of each project, review of creative

and media plans to be under strategy and communications guidelines. Administrative support and training

of new team members.

Account Executive (1991 – 1993)

Brands:

Fiesta Americana Hotels

Operational duties such as: weekly status report, follow up of projects, review of creative and media

plans to be under strategy and communications guidelines. Attendance to meetings with the headquarters

and constant communication with each hotel of specific projects. Follow up of each of material since

layout to completion to be published.

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