Sales Quality Assurance

EFF RADCLIFFE

J

*** *** **** *****, ******, Colorado 804**-***-*** 9929 ***********@*******.***

Sales & Marketing Executive

Seventeen years of technical sales, marketing, and business development experience, including diversified

analytical and quality management experience in the mining, environmental, water resources, and industrial

manufacturing industries. Proven track record of success and history exceeding sales goals.

Performance Strengths:

Strategic Marketing Accelerated revenue growth $38M and revenue backlog $49M.

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Product Development – Commercialized new and acquired products & services ($140M pipeline).

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Sales Techniques – Continuous reduction in sell cycles and call to close ratios (5 to 35%).

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Presentation Skills – Numerous presentations accelerating revenue & market development.

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Sell Analysis – Trends, ROI, pipeline progression, market demographics, activity results & reporting.

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Negotiation Skills Exclusive licensing agreement estimated value $25M.

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Organization Skills CRM to track thousands of accounts, contacts, opportunities, and activities.

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Key Skills:

Outstanding cognitive & communication skills

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Strong expressive, interpersonal & work style

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High directive, supportive & influencing style

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Entrepreneurial spirit & hunter mentality

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SELECTED ACCOMPLISHMENTS

Increased potential revenues $100M (12 months), which contributed to 100% increase ($10M) in

corporate sales. Established and managed a network of independent sales representatives. Increased

budgetary cost estimates by 52% and client presentations by 65%. Assumed responsibility of managing and

providing budgetary cost estimates, saving company $100,000.

Career advancement. Five positions in 19 year tenure. Developed key skills and expertise in technical sales,

industrial manufacturing & commercial applications, mine & mill processing, QA/QC, technical services and

mineral analysis.

Created sales & marketing department. Identified two new markets, introduced five new products and

eliminated underperforming products. Increased profit margins 18% and revenues 29%.

Increased sales revenue 200% in three years. Grew existing product line and rapidly commercialized five

new products and services resulting in $3.6M in new sales and qualified opportunity pipeline of $9M.

Increased commodity mineral sales 9% annually. Employed strategic pricing, packaging, delivery options

and increased distributor involvement to grow agriculture, cosmetics, polymers, coatings, ceramics and

construction material industry.

Radcliffe – Page 2

PROFESSIONAL EXPERIENCE

Sales Manager, TRS Group (formerly Thermal Remediation Services, Inc.), 2008 – February 2010

Executed and assisted with development of national marketing and sales strategies increasing corporate

sales 100% during tenure as Sales Manager. Established and managed a network of independent sales

representatives, escalating new opportunities 52%. Managed and qualified pre existing project pipeline, with

focus on middle to bottom of funnel opportunities to close. Assisted with company proposal process, including

managing and providing detailed technical budgetary cost estimates.

Technical Sales Representative, Radcliffe Industries, Inc., 2007 2008

Represented leading edge environmental technology and service companies to develop market and increase

sales in the Western United States. Companies represented included: TRS Group, Inc. (Thermal Remediation),

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Subsurface Technologies Inc. (CO well rehabilitation technology), Layne Christianson (Drilling Services), and ERG (Engineering

Support Services).

Vice President of Sales & Marketing, Subsurface Sampling Technologies, 2003 – 2007

Established a sales & marketing department for a start up company. Brand, promote and commercialize

subsurface characterization technologies. Other responsibilities include product development and managing

field projects.

Regional Sales Manager, Rio Tinto Industrial Minerals, (formerly Cyprus and Luzenac Minerals), 1985 – 2003

Nineteen year career included advancement in 5 positions transcending from technical services, operations,

quality assurance and industrial sales departments. Experience included 10 years in technical sales, 5 years

technical service, and 4 years quality assurance.

EDUCATION

Bachelor of Science, Earth Sciences – Geology, University of Northern Colorado.

Advanced Courses. American Management Association: Fundamental Selling Techniques, Fundamentals of

Finance for Sales and Marketing Professionals, Principals of Professional Selling and Negotiating to Win.

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