David M Lashua
Hudson MA *****
**********@**.***
SUMMARY:
Senior Manager with over 10 years experience as Director of ECM
(enterprise content management) and Media Resources for the Mass
Medical Society / New England Journal of Medicine. Recognized as a
passionate change agent, delivering positive financial, workflow, and
technical results in print and online publishing. Specific areas of
expertise include:
Publishing:
Print and online production and workflow automation, budget
management, editorial and production collaboration, vendor
negotiation.
Leadership:
Cross-organizational team leader for Society branding, editorial
systems, DAM, XML database and workflow, self-directed work teams,
mentoring program, and client education.
Technology:
Managed cross-department software/hardware purchases, instituted first
organizational Wiki, digital printing and VDP, email marketing, XML
production and database configuration.
PROFESSIONAL EXPERIENCE:
Massachusetts Medical Society/New England Journal of Medicine
Waltham MA 02451 1991 -2009
Director of Cost Containment and Sustainability (2008 -2009)
. Renegotiated external envelope print contracts resulting in a
savings of over $100,000.
. Oversaw organizational green initiatives, no and low cost projects
with projected annual savings of over $300,000.00.
. Instituted Lean manufacturing techniques for production and in-
plant pressroom, reducing turnaround times and increasing capacity.
. Created profit plan and machine hour rates for selling extra
capacity of in-plant to external customers.
Director of Enterprise Content Management (2006 - 2008)
. Responsibility for working closely with editorial, product
development and technology teams to provide guidance on
incorporating content management and workflow solutions to meet
specific business needs as well as, the enterprise architecture.
. Proven ability to effectively adapt to rapidly changing technology
and apply it to business needs.
. Strong analytical and conceptual skills with the ability to create
original concepts/theories for various projects.
. Tasked with developing an organizational strategy for all our
publications content. Ten projects to atomize and extend our
content as well as new models for intake, storage and tagging.
. Convert archive content back to 1812 for research and additional
business models. Automated the process and uploading of content to
centralized repository and web host.
. Lead on content team in transition to a new web host.
Standardizing XML to NLM model to allow cross-product
functionality.
. Worked with perl developer to create PowerPoint slide sets from
content on the fly to assist teachers in creating custom curriculum
for medical students.
. Developed an architecture using MPEG 21 standard that allows us to
keep XML Database licensing fees to a minimum and integrate audio,
video, image, and flash files with content.
David M. Lashua 508-***-****
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Massachusetts Medical Society/ New England Journal of Medicine
(continued)
Director of Media Resources (1997 -2006)
. Provide direct oversight and leadership to all functions including
project management, publication design, promotion design, imaging
and prepress and print production.
. Led the analysis of publishing technology, best practices,
planning and implementation of new business processes and
technologies.
. Key member of worldwide printer evaluation group responsible for
global on-site visits for external weekly printing of the New
England Journal of Medicine.
. Evaluated printing and technology capabilities in the United
States, Canada, Europe, and Japan.
. Crafted institutional publishing policies and strategies,
successfully cultivating relationships with key customers and
administrative stakeholders.
. Direct experience managing the financial, administrative, customer
service, human resource and manufacturing operations of a complex
publishing group.
. Demonstrated management, leadership and interpersonal skills with
the ability to deliver positive financial performance in a
publishing group while maintaining a high level of customer
satisfaction and quality.
. Process the ability to effectively manage teams form diverse
groups across the organization.
. Demonstrated ability to develop a process to build and nurtures
client relationships.
. Proven track record for accurately scoping, maintaining budget and
resources on complex and multiple technology projects.
. Excellent written and oral communication, organization
development, analytic and strategic planning skills.
Manager of Imaging/Prepress (1993 - 1997)
. Transitioned from conventional processes to computer-to-plate
technology, doubling capacity, increasing quality, and reducing
hazardous waste.
Sr. Imaging Specialist (1991- 1993)
. Instituted in-house color scanning system reducing annual costs by
$750,000.00 ROI in four months.
EDUCATION:
Certificate in Graphic Arts Assabet Valley Regional Vocational HS
1977
Certificate of Management Boston University
2002
CONTINUING EDUCATION:
American Management Assoc. MBA course
Profit Planning & Machine Hour Rates
BU Project management course
BU Change Management
Negotiation
GATF Lean Practices
Annual HR Review of Laws and Business Best Practices
Enterprise Content Management AIIM Certification
PSP XML Publishing Workflows