Sales Marketing
Resume:
Travis James Cochran
Clawson, MI 48017-1069
**************@********.**
PROFESSIONAL SUMMARY
A hands on business professional with experience in marketing services,
national program development/management, agency relations, vendor
management, channel management and sales. Ability to interface with all
levels of personnel in an effective manner. Practice and understanding in
the development and management of budgets. Big picture perspective.
Independent, proactive, organized and self-motivated individual that is
action-oriented.
High points in my career include - attaining over $100,000 in new business
in one day, developing and executing a marketing program that provided
participating GM dealers with a 5 percent lift in sales, and taking a
client with minimal market penetration to viable market penetration in the
United States and Canada in less than 90 days.
EXPERIENCE
Campaign Consultant, Clawson, MI, Manager (11/03-
Present)
Freelance Consulting of Marketing and Sales development to Business &
Political Campaigns
Marketing -
. Strategic/Tactical planning from inception to completion.
. Development and execution of marketing initiatives and business
development efforts, including client pitches/proposals, collateral
materials, market segmentation, media and event planning.
. Research for industry trends, legislation (Federal/State), new
application potentials and competition/competitor offerings for client
benefit in regards to campaign needs, business development and
forecasting future sales.
Sales -
. Drive follow-ups and track lead generation to increase ROI and
visibility.
. Plan, articulate and execute MARCOM plan with specific goals to
further campaign objectives.
. Cross functional collaboration with all interested parties across
enterprise to ensure success of campaign
(communications/training/oversight/direction).
. Sales Database development and management.
Clients - range of industries from automotive to printing and applications
include business to business and business to consumer marketing. In
addition to the above mentioned, all of the experience listed after this
position has been applied in support of client needs.
General Motors Corporation - Customer Network - Marketing Support Services,
Detroit, MI, Account Manager (Contract Employee)
(08/99-10/03)
$20 million business unit of Fortune Five Corporation involved in Original
Equipment Manufacturing of Automobiles
. Act as the engagement leader with accountability to the client.
. Provide strategic thought leadership to upper management and
appropriate parties within the business unit organization across
all programs in product portfolio.
. Experience in marketing analysis disciplines such as segmentation,
sales forecasting, advertising effectiveness, customer profiling,
market mix modeling, cost per lead, customer satisfaction,
incremental objectives, regional/national market share and
competitive assessment and ROI measurement.
. Application and knowledge of CRM and marketing automation
solutions.
. Portfolio management for online (email/web) and offline
(traditional mail, magazine, and catalog) direct marketing
programs (acquisition, retention, reactivation and loyalty - GM
Dealership to Consumer & GM Corporate to Consumer) for new vehicle
sales (product, lease expiration, finance completion, special
incentives & dealer offers, etc) and service/parts sales
(US/Canadian markets).
. Attend, plan and complete with vendor/agencies all enterprise event-
marketing activities within set budgets for group.
. Managing development and implementation of new product offering
from profit opportunity concept to commercialization in support of
national GM branding and marketing.
. Sales to and consulting with GM dealerships on their use of GM MSS
programs (direct marketing programs for new vehicle sales/service &
parts marketing) to meet their Customer Relationship Marketing
needs and increased profitability goals.
. Marketing services management - build up and assist with the
direction of a 12 person call center, letter shop and fulfillment
as well development and interact with 12 person sales force.
. Extensive travel to regional wholesale meetings to communicate
value proposition of using marketing programs to increase sales and
customer loyalty.
Cadillac Plastic Group, Troy, MI, Customer Sales Representative
(01/98-06/99)
Largest wholesale distributor of Plastics (shapes/elastomers/film) in the
United States & manufacturer of various applications in Plastic
. Forecasting, sales revenue, marketing and volume responsibility for
Green Bay Territory.
. Managing/setting retail/commercial pricing in order to achieve
targeted revenue, margin and profitability for territory.
. Monitoring sales against projections and adjusting as needed to
ensure product availability while achieving targeted inventory
levels and turn rates.
. Key account management of national accounts within territory,
generating over $800,000 of revenue at an approximate average
margin of 12 percent.
. OEM/MRO sales.
. Out calling, networking and developing of targeted markets
(direct/indirect customers).
. Complete customer inquiries, quotations and interface with all
functional groups.
. Resolve customer issues in fulfillment not solved through the
established process.
. Vendor/customer negotiations.
. EDI Administration.
Serra Corporation, East Lansing, MI, Manager (12/94-
01/98)
Holding Company operating hotels and rental property
. Sales/Marketing/Advertising of retail hotel operations.
. Develop/execute annual and long-range budgets.
. Employee recruitment, training, assignment, evaluation, supervision
and mentoring.
. Created Standard Operating Procedure for customer interface.
. Contribute in management decisions, continuous improvement and
analysis assignments.
. Negotiation/Customer service/Conflict resolution.
. Facility management/controller/profitability of assigned properties
.
. Vendor management.
EDUCATION
Bachelor of Arts, Michigan State University (1994) - James Madison
College, East Lansing MI
Major: American Public Affairs Minor: Advertising
GROUP AFFILIATION/ACTIVITIES/COMPUTER SKILLS
Alpha Delta Phi Fraternity (1994) - Chapter President
Direct Marketing Association of Detroit (2001)
Volunteer Public Relations for Detroit Grand Prix (2001)
Museum of Contemporary Art Detroit (2009) - Volunteer
Clawson Farmers Market (2009) - Developed and executed Farmers Market for
City of Clawson.
Proficient with MS Windows XP & 7, Excel, Power Point, Word, Lotus Notes,
CRM Software
REFERENCES
Available upon request.
Contact this candidate