Sales Customer Service

Bill La Rocca

***** ********** **** ****: 586-***-****

Washington, MI 48095 Email: ****.*******@*****.***

Qualifications Summary

Executive experienced in senior level sales/engineering

management, sales, strategic planning, customer service, negotiation

activities and business/product development. Results-oriented leader with

proven ability to successfully meet corporate growth initiatives in niche

markets and with major OEM platforms. Conducted business globally in

Germany, France, Mexico & Canada. Marquee customers include General

Motors, Ford Motors, Chrysler, Mazda and Honda.

Professional Experience

Camcraft, Inc., Chicago, IL 2008-2009

Senior Sales

Responsible for New Business Development for the Michigan, Ohio, Indiana

area.

Brought in new precision machined business and opportunities for Automotive

and Commercial Truck as well as Aerospace and Defense.

. Landed two new production jobs from a new customer in first 2 months.

. Program managed both jobs and launched production 9 weeks later.

Maxtech, Troy, MI. 2001-

2008

Director Sales & Engineering

Responsible for coordinating and planning all U.S. sales activity for

engine, chassis, interior and exhaust components manufactured from Powder

Metal, CNC Machining, Screw Machining and Cold Form processes.

. Established Sales/Engineering team to represent Maxtech for all U.S.

customers.

. Brought in 11 new customer opportunities first year. Continue to bring

in 10-15 per year.

. Increased Powder Metal Division sales by 350% in 4 years.

. CNC plant capacity was 55%, in 2 years it was full.

. Cold Form Division sales rose from $5 million to $17 million.

Superior Plastics, Rochester, MI 1998 - 2001

Director Sales

Directed sales & sales engineering team for interior and exterior plastic

injection molded components.

. Brought in $20 million in first two years to a $32 million manufacturer.

. Expanded existing customer base and product catalog.

FKI Automotive, Wixom, MI (owned by Dura Automotive Systems) 1990 -

1998

Director of Sales, Marketing & Engineering, JV Director

Managed all sales (including forecasting), service and engineering for

FKI North American cables and cable control mechanisms (shift, brake and

latch systems) for GM, Chrysler, Ford and Mazda.

. Increased division sales from $20 million ('94) to $68 million ('98).

. "Top Performing Sales Director" for 1995-1998 for all FKI worldwide.

. Responsible for 20 sales, coordinators, engineers, CAD designers and

technicians.

. Brought the "Team Concept" to our division.

Johnson Controls Inc., Plymouth, MI 1989 -

1990

Chief Engineer

Managed 44 engineers, designers and CAD for Johnson Controls Chrysler

Interior Group for seating systems.

. After 4 months on the job, was able to reduce head count to 22, while

still meeting all Chrysler's timing and was under budget.

Dura Automotive Systems, Rochester Hills, MI 1981 -

1989

Engineering Manager, Project Engineer

Managed engineering, CAD designers and test lab for stamped, powder metal

and plastic products including park brake, levers, shifters, hinges and

latches for GM and Chrysler.

Engineered, designed and developed six (6) US patents for various metallic

stamped and plastic products. Was responsible for sales engineering for GM

and Chrysler.

Education

. B.S.M.E. Lawrence Technology University, Southfield, MI

. Post graduate courses in Business Management, Finance and Marketing

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