Sales Real Estate

LILY WU

Email: **********@*****.*** / Mobile: 626-***-**** / Address: 3491 Lombardy

Road, Pasadena, CA 91107

SUMMARY:

. Ex-McKinsey consultant with 12 years' experiences of progressive

leadership responsibilities in strategic planning, corporate development,

operational consulting and project management

. 4 years in the role of head of corporate development in a publicly-

trading company. Proven track record in managing due diligence, valuation

for potential acquisitions and leading incubation of new businesses

. Strong operational insights acquired from direct experiences as an

entrepreneur and a corporate executive

. International savvy, with extensive consulting and business experience in

emerging markets.

EXPERIENCE:

2009-Now ECOZURI, INC. LOS ANGELES,

CALIFORNIA/GUANGZHOU, CHINA

(Social enterprise that markets eco-conscious

products and raises funds for schools in Africa)

Raised capital to fund the social enterprise and co-led the

affiliated 501(c)3 organization to promote green products,

education and poverty reduction in Africa, achieving break-even

within one year

Founder and President

. Built an on-line retail operation that contributes 10% revenue

to educational projects in Africa.

. Established an offshore sourcing shared service center in China.

The center began to provide full supply chain support for the

firm and external clients within 3 months.

. Advised product designs and negotiated contracts with corporate

clients. 1st deal closed only one month after launching the

green promotional product OEM service.

2004-2008 ENCORE CAPITAL GROUP

SAN DIEGO, CALIFORNIA

(Leading publicly traded distressed consumer debt

purchaser)

Led the company's strategic planning and internal consulting

group of 8 reported to the CFO, oversight on strategic planning,

M&A, new business incubation, process improvement projects.

Vice President, Strategic Initiatives (Jan. 2007 -

Jul 2008)

. Identified and evaluated potential acquisition targets. Managed

due diligence, negotiation, closing and post integration

planning for deals executed

. Initiated the business process improvement team to oversee

operational enhancements across major teams, achieved targeted

net cash flow improvement results in consecutive years

. Developed business incubation function to drive major process

innovation efforts; first project achieved $8M top line annual

cash flow growth

. Led the annual strategic planning process and the corporate

project management office; significantly improved cross-

functional coordination across business units

Director, Strategic Initiatives (Aug. 2004 - Dec.

2006)

. Researched and prioritized 23 potential segments in the industry

to develop company's new strategic plan. Successfully identified

risks in the real estate sector and recommended strategies to

avoid unnecessary risky exposure.

. Designed and implemented activity-based costing analysis for

three major operational units; resulted in significant saving by

eliminating unprofitable accounts and processes

2001-2004 MCKINSEY & COMPANY

HONG KONG & CHINA

Consultant

. Constructed models to track merger synergy, funding costs, and

high net worth client profitability for post merger integration

of two major Hong Kong commercial banks. 10% additional value

captured due to the effort

. Devised the first international expansion plan for a top Chinese

investment bank, resulted in development of client's overseas

distribution networks and the first independent stock sales to

foreign investors

. Developed pre-IPO corporate banking strategies for one of the

largest Chinese commercial banks, recommendations led to

client's immediate effort in risk management improvement and fee-

based product development

. Led a team of 35 middle-level managers to roll out a sales

stimulation program for one of the top three insurance companies

in China. Branches covered in the program achieved 20% premium

income increase

. Developed business plan and investor marketing program for a

real estate developer on a $700 million central business

district project. Assisted the client to secure investment from

foreign consortium

. Formulated strategic plans for an industrial real estate

development for one of China's largest high-tech zones.

Healthcare segment plan adopted and implemented by client,

leading to significant tax revenue and local GDP increase

. Evaluated product strategies in China, India and Philippine for

a leading multinational consumer goods company with $250M sales

in Asia, recommended initiatives to achieve 25%+ annual sales

growth that was adopted and successfully implemented

2000 DELL COMPUTER CORPORATION

AUSTIN, TEXAS

International Business Development Associate

Part of an internal consulting team of 4 developing China strategy

for commercial desktop and laptop group

. Led 50+ interviews in 5 major cities to research market and

validate strategic options

. Evaluated regional 3-year plan and devised implementation

schedule on specific marketing initiatives

1995 -1996 SONY CORPORATION

GUANGZHOU, CHINA

Senior Sales and Marketing Supervisor

First employee of Sony's broadcast and multimedia system division

in Southern China. Co-established the local office and was

promoted by Sony as the youngest female supervisor in China.

. Led regional sales team to market Sony broadcasting equipment to

TV stations and media companies in 50 Chinese cities, resulted

in annual sales expansion of over 60%

. Built and managed relationship with local government and

distributors; increased product market share by gaining approved

vendor status in key vertical markets

EDUCATION:

1999 -2001 UNIVERSITY OF SOUTHERN CALIFORNIA LOS

ANGELES, CALIFORNIA

Master of Business Administration (Dean's

scholarship, VP of student government)

1997-1999 UNIVERSITY OF AUCKLAND

AUCKLAND, NEW ZEALAND

Master of Commerce in International Business and

Strategic Management (4.0 GPA)

1989 -1996 ZHONGSHAN UNIVERSITY

GUANGZHOU, CHINA

1994-1996 Master of Art in Political Economics

1989-1993 Bachelor of Art in English Literature

ADDITIONAL INFORMATION:

. Board member: Bricks and books Foundation for Learning in Tanzania

. Volunteer: Micro-insurance pilot programs in Ethiopia for Oxfam Private

Sector Group

. Traveled to 40+ countries, native in Mandarin Chinese, New Zealand

citizen, US permanent resident

. 1 year as part-time TV presenter for Guangdong Cable TV station with 10M+

viewers

. Level III candidate for the CFA program

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